www.1001TopWords.com |
Do Online Business Ethics Exist?
In the world of online busines something has gone wrong. Something has gone badly wrong. In the pursuit of wealth and success business ethics have not so much fallen by the wayside as been torn up, stomped on and burned to ash. Where some loose form of rule may have applied before there now only exists chaos, greed and hype. Where are these businesses that lack ethics? Look around you. Every automatically generated content or directory site that pops up is search engine spam. You can call them doorway sites or any other cute name you want but the end result is the same - spam. These sites are run by the quick buck guys and gals. Sure they make quick money. They also clog up the search engines and make it far more difficult for legitimate marketers to make an honest buck. These people have zero respect for the industry they're in and calling what they do "business" is at very best a joke. What about scraper sites that steal content from other websites? Is using somebody elses content on your website without even linking back to the original site ok? Is the online theft of other peoples content now legal? In the offline world there's a name for this practice - it's called plagiarism. Plagiarism can get you kicked out of school, thrown out of college, cost you your job or land you in court - in the real world. In the online world you get a pat on the back from your fellow cronies for coming up with yet another way to steal other peoples content for your use. What about the guys selling yet another overpriced, overhyped infoproduct that is the, alleged, solution to all your traffic, content or financial woes? Selling a product for a fair price is good. Selling the same product for a vastly inflated price is well.... criminal. In the offline world companies are forced to offer the best possible bargain to consumers to stay in the game. Online the prices are created at a whim because online marketers know a sucker is born every minute and their product WILL sell - regardless of how good or bad it is. What about the online clubs and services where you pay anywhere from $100 to $1,000 per month for access to their features or facilities? 90% of this information can be gathered online for free but several of these marketing gurus stick the words "secret", "hidden" or "never seen before" all over their sales letter and again the suckers flock in to be parted from their hard earned dollar. This is the point of this article. What the current crop of online marketers are forgetting is that the vast majority of people have to work for a living. Every time they release yet another hyped up, over priced product that promises the world they're delivering false hopes into the hands of hopeful blue collar workers. Just because you're parting these people from their hard earned cash from a distance doesn't make it right to overcharge them. The only difference is that in the real world you'd have to face these same customers stomping back to your shop looking for a refund and possibly a fight. Anybody who has ever worked in real world sales can identify with this. Running an online business does not mean that you can pull any trick, stunt or marketing ploy you want and then hide behind an email address. Running an online business does not mean that you can do no wrong. Running an online business means that you are parting hard working people from hard earned cash. Ethics still matter. People still matter. Some marketers should seriouly consider this the next time they look at the bottomline of their next marketing adventure. This article was provided courtesy of Affiliate-Advocate.com where you'll find tons of information on online affiliate marketing
|
RELATED ARTICLES
How to Turn Freebies in to Sales You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less. Ten Ways to Sell to Your Customers Again and Again OK, so you're making some sales, either of your own products, or through affiliate sales. What you may not know is that you've got a virtual gold mine in your possession, and all you have to do is follow a few simple steps to turn these one-time sales into lifetime customers, and to potentially create more and more customers simultaneously. URLs Everywhere Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period. 7 Quick Marketing Tips To Uplift Your Profits 1. Publish an ezine. Beginner?s Guide To Free For All Sites (FFAs) For those of you who don't know what an FFA site is, it's basically a website where you can post a link/add to your website for free. Generally it is also posted to many other sites at the same time and hopefully somebody sees your link...free advertising in other words. When you post a link, you are also giving permission (whether you know it or not) to receive confirmation e-mails back from the site owner. I Too Was An Internet Marketing Junkie! I spent every waking hour at my computer, looking for the 'Golden Fleece' of marketing. I spent hours, and days, and more hours in hopes of finding the one Marketing plan that would allow me to achieve my dreams, and goals. Automated Selling and Recruiting - A Simple System Some years ago, on the recommendation of a friend, I visited Amazon.com for the first time. My friend was someone whose judgement I trusted - and I had also heard good things about Amazon from other friends and colleagues. To All Internet Marketers - How To Get My Business More and more people are realizing that the Internet offersgreat potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game. Marketing Your Web Site Effectively Every new generation of a Web site brings the hope of increased success on the Internet for your business or organization, but too often, a project is completed and lacks the fundamentals for ensuring success on the Web. While we certainly don't claim to be Google or MSN experts, the spider-based search engines want their results to be accurate and setting up your Web site correctly can be the difference between page 1, 2, or 2,000,000. A Tip to the Beginning Entrepreneur: Know What Marketing Means Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing. Do You Even Realize What Youre Promoting?! Now, I'm a firm believer in knowing what you're getting yourself into. It's a universal fact of life. I've heard nasty stories of people getting into allsorts of bother, all because they didn't know what they were getting into. Blindly signing contracts, buying dud gear, giving in to the suspicious salesman who "reduces" the price just for today, just for you ? these are all examples of looking over the chasm to the opposite cliff edge?and walking. An Internet Marketing Plan Is Crucial A Internet marketing plan provides you with a way to define your potential market and allows you the chance to position your business for optimum sales. You wouldn't start on a trip without map, would you? Likewise, starting an online business without a well thought out strategy Internet marketing plan is a recipe for failure. Let's look at some things you must consider when starting to write your strategy Internet marketing plan. Internet Marketing: 10 Motivational Insiders Tricks To Attract Thousands Of Visitors If you have a website but not attracting many visitors, it may be because you've not known the insiders secrets that I have. What is EMarketing? A New Discipline is Evolving Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development. Five Common Misconceptions to Achieving Success with Your Online Business How successful is your online business? Are you achieving the monetary rewards that you'd hoped to achieve when you set up your Web site? My Dumbest Marketing Blunder And How You Can Avoid It When I started submitting Ezine articles, I never realized their true power. I was just happy to see the articles being published. Creating Your Own Internet Marketing Product through a Home Based Business There are thousands of marketing tool kits available online for a whole range of prices, but what if you are not interested in buying someone else's tool kit and are more interested in creating your own internet marketing product and toolkit to sell. Well, there are plenty of ways to going about doing this. Hispanic Web Marketing - An Emerging Strategy Major marketers in the United States have recognized the importance of the Hispanic Market since the early 1990's. Back then, only Fortune 500 companies with multi-million dollar marketing budgets started targeting this promising vertical segment through Hispanic TV, radio, and print advertising. Although still in its infancy, Hispanic marketing proved to be a crucial facet of many campaigns as marketers realized that Hispanics consume a disproportionate amount of certain products and services in relation to their discretionary income. This is especially true for industries that provide a connection to friends and family back home- such as telecommunications, wire-transfer services, and travel related services. How To Use Pop-Ups Effectively To Generate More Profits! What I'm about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part. Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You! What do Donald Trump, Oprah Winfrey and Robin Williams have in common? These successful icons never present a watered down version of themselves to the world. So why then do most professionals play it safe and hide their creativity, quirkiness, spirit, spark and passion? |
© Athifea Distribution LLC - 2013 |