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14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address
1. Ask visitors to subscribe to your e-zine. It's agood idea to also give them a freebie when theysubscribe. 2. Have them sign-up to get access to downloada free ebook. The subject of the ebook shouldbe related to your target audience. 3. Give your visitors a free membership insideyour member's only web site. Have them sign-upto receive a user name and password. 4. Hold a free contest or sweepstakes at yourweb site. Ask them to give you their contactinformation to enter. 5. Offer your visitors free consulting via e-mail.Have them fill out a web form to e-mail you withtheir questions. 6. Hold an interactive poll on your web site. Askyour visitors to e-mail you their vote or opinion. 7. Ask your visitors to sign-up for a chance toget a web site award. Have them e-mail you theircontact and web site information. 8. Have visitors fill out a survey on your web site.Give them a free gift as an incentive to completethe form. 9. Offer a free online service from your web site.Have visitors fill out their contact information tosign-up to the free service. 10. Ask visitors to sign your guest book. Tellthem they will get a free gift in return. 11. Offer a free affiliate program for your visitors.They will have to sign-up in order to receivemarketing materials and commissions. 12. Allow visitors to submit a free classified adon your web site. Require them to give a valide-mail address in order to post an ad. 13. Give people who visit your web site a freecourse sent via autoresponder. Just ask them tofill out their contact information to receive the freecourse. 14. Offer your visitors free software to download.Have them sign-up to get an access code to unlockthe software. Lise Godin is a student at Success Universtiy. http://lise.successuniversity.com/slim They have assembled over 50 of the most amazing minds on the planet to bring you the most advanced online courses on SUCCESS ever assembled. Now you can even Earn While You Learn with their Business Opportunity.For a Special Offer go to:http://lise.successuniversity.com/slim
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E-Marketing Deliverability Issues Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?... Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift. The five guidelines included in this series should become watchwords for ezine emailers as they incur the risk and responsibility of sending newsletters or any other repetitive type of email.Part 1 of 5: Treat Email as a True Risk and Cost CenterPart 2 of 5: Avoid Collateral DamagePart 3 of 5: Plan to Use Every Legitimate Tool and Tactic Available (M2M)Part 4 of 5: Build strong relationships (H2H)Part 5 of 5: Continuously evaluate messages, lists, and recipient populationsPart 1 of 5Treat Email as a True Risk and Cost Centernot as just an Internet infrastructure tagalongBecause it was "free", easy, and universally accessable online, email became the breeding ground for a vast number of experiments in communication and commerce. Ezines, newsletters, CRM programs and many other online publications are the product of some of those experiments. More pathological forms of information transfer also evolved in the same space, such as Spam and viruses. Today the Internet is trying to develop an immune system to fight those pathogens. Unfortunately, non-pathogen marketers and online communicators of all types have become the victims of this primitive new immune system's stumbling efforts.Many online publishers moved to email back when the costs were essentially limited to a computer, some bandwidth, and a lot of work. Well, email has changed since then in many ways, almost beyond recognition. As this guideline points out, the cost of email risk avoidance and email delivery assurance have now become significant, even when they are not direct out-of-pocket expenses.Senders need to catalog and understand the risks they face, and the costs to overcome these risks, as they adapt to the new hostile email environment.New Potential Legal Risks From Email Programs: Despite the prevailing opinion amoung newletter and ezine publishers that the recently enacted email legislation is directed only toward "Spammers", there is good reason to take these regulations rather seriously.Even if we assume that you only send permission-based email (that all of your recipients subscribed to your ezine), so by definition you are not a "Spammer", there are many other aspects of the email process that have now become regulated. Examples include email transmission practices, list records, operational control over complaints and unsubscribe requests, claims of false or misleading Subject Lines, and several other issues. Mistakes in these areas, even with clearly permission-based mail, can have legal implications. And in fact, precisely what constitutes "permission" is still being worked out in some cases.Online publishers should also be concerned about the motives and circumstances of some actions under the new laws. Targets may be chosen more for their ease of accessibility than for any serious infractions. It is much easier to find and go after a target you can see (such as an stable ezine) than it is to hunt down an elusive Spammer.Finally, there is a common assumption that the email laws of other countries are similar to those in the US, however in many important respects this is not true. The differences in these laws compels (at the least) strict controls be maintained for any lists that are not fully geographically targeted.See the Email PhD "Compliance" section to research the email regulatory environment further.New Service Access Risks From Email Programs:Impact on Your Personal CommunicationsSome online publishers assume that higher risk email programs, such as newsletters or promotional campaigns, are somehow naturally distinct or compartmentalized away from other types of personal email channels. Unless specifically designed as such, this is usually not true. It has come as an unpleasant surprise to many that blocking caused by, for example, an email marketing campaign can also cause the blocking of your email to friends and family. Blocking caused by a simple auto-response program at a minor Web site can disrupt your ability to communicate with anyone at a particular ISP.One basic response to this type of risk is to segment and isolate different types of sending streams so that a shut down in one area does not push your entire e-communications system offline.Recipient ISP DisruptionIt is usually easy to determine when communications are cut with a major ISP, potentially denying access to a large number of customers or subscribers. But blocking at any one of hundreds or thousands of smaller corporate and local networks can be robbing you of revenue, customer satisfaction, and name recognition without your even knowing it. Testing for these blocks can be a difficult and involved process.Direct blocking is not the only way in which email communication is disrupted at recipient ISPs. 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Unfortunately, this type of service also represents a new cost for online publishers.Hosting ISP DisruptionEven more directly, publishers are sometimes surprised to find that their own ISPs or NSPs can, and will, kick them off the service based upon email sending history.It is amazing to realize that despite the sales cost and effort of acquiring new customers, and the service and support cost of retaining satisfied customers, most ISPs have placed the decision as to whether you can keep your service into the hands of a small group of "abuse" administrators. By declaring a violation of the contractual Acceptable Use Policies or similar provisions, these administrators have suspended many email and Internet accounts. Sometimes this can occur without notice, and often without recourse. 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