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How to Use eBook for Marketing and Promotion
There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages. The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts. Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation. Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business. Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field. You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote yourproduct. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list. Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers. No other medium has this kind of flexibility and ability for expansion. Think of your ebook like spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch! Jaz Lai is an Online Business Entrepreneur. He recently twisted the arms of 2 well-known internet marketers to share with you their secrets on 'How Little Guys can level the playing field and complete with the Big Guys" For more information, click here http://www.the-megapreneur.com
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Buying e-Books on eBay eBay is the world's online marketplace, that enables a diverse and passionate community of individuals and small businesses to trade on a local, national and international basis. Founded in September 1995, eBay provides a platform for the sale of goods and services to more than 135 million registered members from all around the world. 20 Ways to Increase Web$ite Traffic and $ales with eBooks Here's a fast, easy list for you. Use it as checklist tosee what you need to do to increase traffic. Or use it as areview list if you have already been working on improvingyour website traffic. It will help you find ways that youmight have known or forgotten. 10 Excuses for NOT Authoring an eBook! Most people at one time or another have said to themselves, "Someday I'd like to write a book." or "I only wish that someone would write a book about ______." or "I think there would be a lot of people who would be interested in what I have to share about _____ ." Making Money With Information Products I actually know a few people who are making millions a year through home-based operations (and a few others who have been able to subsidize their incomes from low risk business ideas). In most cases, all it took was some good market research and the get up and go to actually put the information product together. Believe it or not, the biggest obstacle to overcome when putting together an ebook or DVD product is actually having the motivation to get started - it's not as hard as it sounds! The most common, and usually the most successful information products are e-books, audio cd / tapes and increasingly, DVD's. We'll take a look at each of these categories in more detail below:Writing a successful ebookYou really have 2 options here. You can develop the content of the e-book yourself, or you can get someone to do it for you. 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Some writers expect up to $175 US an hour for their services, although thanks to the internet, it's not impossible to find a reasonably talented scribe for around 10 cents per word. It's important that you are clear in what you want to achieve when advertising a project so that you attract someone who is well suited. If you don't have any luck with Elance or Freelance Writers, you could also try posting to Yahoo Groups or approaching people at your local uni. It's important to remember that your reader probably won't be too concerned about your command of the English language - just make sure you clearly explain your concepts and ideas (especially if you are writing a "how-to" style ebook). 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