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Should You Write A Book?
Why would you want to take on such a task? A book can be an incredible tool for educating your potential customers. Giving them valuable information can help you to build your own credibility, and put you at the top of their mind as an expert who is willing and able to help. Writing a book isn't as daunting a task as it sounds. You don't need to be Stephen King to make it happen, and you don't need to strike up a complicated deal with a mega-publisher either. In fact, you don't even have to print a single piece of paper to create or distribute your book. Your goal doesn't need to be 300 pages and a huge publishing contract. You can write an e-book, or a book you only publish on the web, as a free give-away for your web site visitors and potential customers. It is a great way to promote your web site, and your organization. How do you start? Just write an outline about your topic, and then fill it in with stories, tips, hints, and facts. Proof read it, and then publish it on your web site, or give it away as a promotional item. At Web Builder Express, we wrote a free 15 page guide that we give to our visitors / potential customers in exchange for their e-mail address. It took us about 15 hours to write our book. It provides our visitor with useful information, which builds our credibility. So go ahead and give it a try. Set aside a few hours a week. Make your book a reality! Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At http://www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.
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If you can afford to buy some studio time, it's worthwhile, but if you just starting out, it's an undue expense that you can avoid. Your local electronics store should be able to arm you with a noise reducing microphone and some high quality audio tapes (another option is to record to your computer first). You can expect to pay around $50 - $80 all up. You don't need expensive equipment to get started, although you may have to upgrade if as you go along? Assuming that you've researched your topic (and target market properly), you can begin working on your information product which should give some step-by-step advice on how to overcome a particular problem or achieve a particular goal (there's more about picking your topic below). Just remember that when you start recording you deliver the essence of your experience (or research) in an entertaining and concise way. If you are producing an instructional CD or tape, a simplified and bare bones approach is often best. 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Anyway, by now you've probably got 3-4 ideas for your own e-book? If not, you'd better get brainstorming! Have you ever trained an animal? There's a product right there. Do you have a fantastic way to save money? There's another product. Do you know how to build anything? That's definitely a product. There's potential for information products all around you. The most important thing is that you research you target market properly and find out what they are interested in. A great way to do this is to post a short online questionnaire which you can advertise through pay per click Google Adwords. You could offer to give away a free copy of your product to anyone who helps you out with your market research. Before marketing your product, decide how much it's worth: as a rough guide, you can sell an audio tape for at least $10 - $30 or a series of tapes for a lot more (depending on the subject) and you should be able to double that price for a CD or DVD product. At the end of the day you really have to test your price -you need to understand how much the market values your information. If your product can help other people earn money, you should be able to sell it for $97 per unit or more. If you're trying to market a dog grooming manual you may find it more difficult to generate good returns ? you must pick your topic carefully. Some killer website copy, targeted ads and packaging can all help add value to your product. You will also need a merchant account so you can accept payment for your information product. Visit http://www.profitpuppy.com/accepting-payment.htm to learn more about merchant accounts. E-books, tapes and SIV information Products can be the ideal business to start - they are easy to produce, simple to ship, and enjoy high returns because people aren't paying for the physical form the product is delivered in. Remember, that after you've completed your product, you'll be making nearly 100% profit (that's if people are interested enough to buy it). For example, if you produced just 1 DVD and can sell 500 copies at $50 a piece, you stand to make $25,000?Regards, Rob Rawson Write Your eBook Fast: First Steps to Finishing Line Why write an eBook? Use eBooks To Expand or Explode Your Business As we discussed in an earlier article the advantages of an eBook in conjunction with your web site are many. |
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