|
|
| www.1001TopWords.com |
|
|
Are You Using The Four Letter Word?
The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E. It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your advertising and marketing, then your response rates will shoot up. People like FREE stuff. In fact, many people simply can't resist the word FREE! The problem is, you can't use the word FREE unless you actually have something FREE to give, for example: Click Here To Download The FREE Demo! Contact Us For A Price Quotation - It's FREE! Take The FREE Tour Of The Member's Area Order Now And Get ***** For FREE! Subscribe To Our FREE Newsletter! These are all effective ways of introducing the magic word. However, the best FREE idea of all is the FREE ebook. It doesn't matter what kind of product or service you sell, you can use FREE ebooks as a promotional tool to carry your advertising AND build your reputation. By creating an ebook that is related to your product or service, and by giving that ebook away for FREE, you achieve three things in one go: You give yourself a legitimate reason to use the word FREE in your advertising and promotion. You generate FREE publicity for yourself by promoting your product or service from inside your FREE ebook, You build your credibility by making your book useful and relevant to your target market. To get the most out of this great FREE promotional tool, keep these points in mind: The ebook must be more than just a blatant ad for your product or service. This could damage your reputation rather than enhance it. Keep your self-promotion present without being 'in your face'. The content of your book must be useful and relevant to your target market. There's no point in giving away a FREE ebook that contains Internet marketing articles written by other people, if you're promoting guitar lessons. You'd be much better off doing a bit of research online and creating a short ebook on the history of guitar playing. After all, the primary aim of the FREE ebook is to build your reputation in the eyes of potential customers. Encourage other webmasters/e-zine publishers to freely distribute your book to their visitors/readers. Be sure to state this clearly inside the book and anywhere you make the book available for download. Offer to create customized versions of the ebook for those webmasters who want it. For example, you could place an ad for the webmaster's site on the cover page. This will encourage him/her to work harder at giving it away, thus spreading your message to more people. Promote your FREE ebook by listing it on shareware sites and in ebook directories as well as on your own website and e-zine. So, get busy. Ask yourself what it is that your target market is interested in. Make a book that feeds that interest and then start giving it away! About The Author Michael Hopkins is owner of BizzyDays eBook Publications. Download Brand New Original eBooks for FREE at: Download The eBook Publishing Success Package at: http://selfpublishing-ebooks.htm
|
|
|
|
RELATED ARTICLES
Are You Using The Four Letter Word? The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E. Rapid Knowledge Development for Businesses When there is little time to go to the local public library or shop around for a good business book, e-books on the Internet may be the best solution. If you are looking for specialized information, e-books may be the "only" solution. Are Ebooks Overpriced? Who ever thought that one day books would not be written. People no longer have to go to stores and buy books anymore, they can read them online by authors who instead of paying the extra money to get published, simply put their book in a virtual form. No costs involving materials, dealers, book stores, or advertisement. It can all simply be done on the computer. Top Ten Tips To Get Started Writing Your Book - Part 2 You are far more likely to successfully write and publish your book if you follow these tips before you [start writing] write a single chapter. Part one of this article is available at www.bookcoaching.com/freearticles/article-55.shtml Top Ten Tips To Get Started Writing Your Book - Part 1 You are far more likely to successfully write and publish your book if you follow these tips before you [start writing] write a single chapter. Writing an eBook is Risk-taking Behaviour ? Choose to do it! The choice to author a book isn't one that just suddenly comes to you. It's something that gradually happens. And it usually happens many times before you begin to take it seriously. How eBooks Can Be Used As An Online Business Times are hard today! Though the economic data would indicate otherwise, we are now facing a world economic problem of such massive problems that could result in a large economic downturn. In many countries we have massive property bubble that is just waiting to burst and the recent large increases in the price of crude oil are certainly not going to help inflation and if sustained will lead to interest rises that will have a devastating effect on the world economy. This will mean a lot of people will find themselves out of a job whereas many others will struggle to make a living. Electronic Books And Magazines Can Be Among Your Cost Effective Servicing Tools Electronic servicing is, as they say, a "growth industry". With many new electronic products and equipments reaching the market, there is a large demand for electronic repair technicians. However, with the growing complexity in the electronic service business, electronic technicians are facing countless obstacles. They must keep abreast of each new development in the industry to emerge as a competitive and valued service provider. Besides attending the manufacturers' service workshop, they must be well informed by reading magazines and books on electronic servicing. Demand for E-books on the Increase Demand for electronic books, or e-books, has created one of the fastest growing Internet consumer market segments.Research conducted recently by the Gartner Group revealed that one in 300 books read in the USA, and one in 450 books in Europe, are read in the digital format. This is a 38% increase on last year, which in turn experienced 25% growth on 2003. Ebook Promotion: 10 Secrets Smart Ways To Increase The Downloading Of Your Ebook If you promote an ebook, then you must learn theseEbook promotion secrets that will increase thedownloading of your ebook. 7 Secrets to Explode your eBook Sales! Part 7 Secret #7: How to create a mountain of sales usingmultiple Royalty Publishers! Ebooks - How To Bring Them Into The Market So, you have decided to start an ebook business. The question: what kind of ebook are you going to sell and how to bring it into the market? Internet Marketing - How to Write Your Own E-book I tell you now the first e-book I ever wrote sat in my directory for a few months. I was scared out of my wits to actually put it out there incase the reaction was "bad". I even considered saving up several thousands of dollars to get a professional to re-write what I wrote. Shorten Your Journey to Book Success with Teleclasses - Part 1 Are you an author who wants your book to be a success? Have you read books, but still need some handholding on how best to promote your book? Are local seminars on book marketing and promotion just not available to you? Buying e-Books on eBay eBay is the world's online marketplace, that enables a diverse and passionate community of individuals and small businesses to trade on a local, national and international basis. Founded in September 1995, eBay provides a platform for the sale of goods and services to more than 135 million registered members from all around the world. Ebook Marketing: 20 Checklist For eBook Creation If you promote an ebook, please pay attention to these ebook marketing checklist: Top Ten eBook Mistakes and How to Correct Them Did you know that you already have an eBook inside you? Invasion of the Amazons The last few months have witnessed a bloodbath in tech stocks coupled with a frantic re-definition of the web and of every player in it (as far as content is concerned). 10 Excuses for NOT Authoring an eBook! Most people at one time or another have said to themselves, "Someday I'd like to write a book." or "I only wish that someone would write a book about ______." or "I think there would be a lot of people who would be interested in what I have to share about _____ ." E-book Security Anxiety You are not alone. Tons of people are nervous that their e-book will be stolen and put on the black market (hmm, or the cyber black market, I guess you'd call it). Now, stealing is never right or fair, but in this case theft means one good thing, at least they have heard of you! Cyber thieves or not, they know your name and think your knowledge is coveted enough to steal (again, I do not condone this, but there is always a bright side, right?)
|
| © Athifea Distribution LLC - 2013 |