Copywriting Information

Business Writing: When Not To Be Professional


It?s time to write your next ad or brochure. Maybe some web content. You?ve done all your research, and you?re staring at a blank computer screen. You want to look good in print. You want to put your ?best foot forward.? And, of course, you want to make a barrel full of money.

10 Things You Should Expect From Your IT Copywriter


So how do you know when you?ve found an IT copywriter? And ? more importantly ? how do you know what to expect from them? The following 10 tips will give you a good understanding of the qualities to look for ? the things that make a copywriter an IT copywriter.

Professional Writing: Six Great Reasons to Hire a Writer


Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a well-crafted message that is interesting to your audience. Anything less is a waste of your time and money.

Writing Effective Sales Copy


Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.

Some Important Tips On Proposals And Price


Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.

Dissolving Buyer Scepticisim ... A Lesson In Copywriting


When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.

Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content


If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website. Content serves a variety of purposes; it displays public relations, target marketing, and general information to build a platform for your product (your purpose).

A Quick Free n Easy Content Writing Course


I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.

Is Your Web Copy Plain Talk?


It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.

Real Estate Professionals Need You to Write for Them!


Ask yourself these questions:

Its Time To Start That Swipe File


Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing.

Hooks, Lines & Sinkers


Hands up if the title to this article made you think that you'd strayed into a fishing feature?

Impulse Writing for Better Ad Headings


Writing headlines for your ads is the most important part of your online presence.

Can Anyone Succeed as a Freelance Copywriter?


This is a question that can be answered in a lot of different ways.

Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!


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