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Copywriting InformationHow To Write Direct Mail That Really, Really Works!So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer?s association is worth giving money to. It could be computer equipment, hand-sewn dolls clothes or garden gnomes. 10 Things You Should Expect From Your Website CopywriterAs websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. Engage Your Customer ? Write About BenefitsThink quick. In 10 seconds, can you list the 5 key benefits you offer your customers? Writing Benefit-Driven Web Copy ? 4 Steps to More SalesYou've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? 10 Tips for Aspiring Freelance CopywritersEvery week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there?s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. The Formulas Freelance Copywriters Employ When Creating Web ContentWhat is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There?s not a lot more information about the process. What are the tricks of the trade and how do you get value for money when hiring a freelance writer? The Lost Art Of Fundamental CopywritingWhat ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do! Kick-Starting Body CopySeveral correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off ? how to make a start. Can I help? Of course, I can. ?Super Adjectives? Boost the Power of Your CopyPretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers? minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively. Your USP is UselessOne of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop ? and so does their copy. Progressive Headlines Guide Customers To BuyHeadlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers? attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the copywriting process for other reasons, too. How to Write Adverts that Forces People to RespondThink for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why. If you say "Yes," then ask yourself why. 3 Steps To Better Sales CopywritingWhether you?re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: Calls-To-Action: Making Them Fit Makes All the DifferenceIt was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I?ve seen is that the call-to-action doesn?t fit the target audience. 10 Eye Popping, Jaw Dropping Ad Copy Secrets1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
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