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Book Marketing Information
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Top 5 Book Selling Tips TIP # 1 How Many Ways Can You License Your Tips Booklet? You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. A single tips booklet manuscript can be recycled over and over again, developing a new income stream with each deal you make. The booklet can be distilled from a book you've already written, a newsletter you distribute, or from sound bites you continually share with clients, audiences and anyone who will listen. How to Send Press Releases to Newspapers About Your New Book There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. They are hungry for news and your new book is news. When approaching these papers there is a list of things that are frowned upon and another list of things under the heading of ?don't you dare. We will examine the latter category first. Colour and Book Covers - What You Should Know if Youre Self-Publishing Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color. Spot colors are specially mixed ink colors. Like the paint you purchase for your walls, the spot colors, or PMS colors (PMS stands for Pantone Matching System), are mixed according to pre-determined recipes. Each color in the PMS spectrum has an assigned number. When a client picks a number, the ink is mixed according to that recipe. It's usually more expensive than process color printing. Sell Your Book with Pennies Top Ten Ways of Why and How to Write your Books Sales Letter - Part 1 Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known. Make your Book Stand Out From the Crowd: Know your Audience Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Publicity for Buzz Marketing for Authors Congratulations, you've written a book and even gotten it published! Now, all you have to do is get people to buy it.Getting people to actually enter a bookstore with the purposeof buying your book is not easy because you're not a "brandname" yet. But you do have a potent weapon at your command--the telephone. Use it. Do You Long To See Your Books Published And Selling From The Major Chains? To have your work accepted for hard copy publication is a thrilling achievement but to have it bomb at the bookstores is to see your reputation go down the tubes simultaneously. Titles (and Subtitles) Sell Books! Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. The book title is the element that creates the initial attraction to the book. Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion Writing a book is becoming more and more of a trend these days. In fact, an estimated 5,000 mystery books were published last year in the United States alone, and that number is expected to grow. With so much competition, making the best-seller list is no easy task. So how is it that out of the thousands of mysteries published each year, some become best-sellers while others never get past the publisher's front door? The answer is simple ? promotion. Make Big Profits from Small Booklets What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book." "It's too hard to get an agent or publisher, and I don't want to self publish." None of these excuses apply to booklets. Anyone can write and publish an 8-1/2" x 5-1/2" booklet of 16 to 48 pages. Publishing a booklet is a good way to create an information product which will give you both credibility as an author and almost instant profits. Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 1 How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished? You , Your Book and the Internet! Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. More users will be online buying books next year than this year. More people are buying books today online than they were yesterday. Seven Really Truly Unique Ways to Sell More Books These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. Quiz: Will Online Book Marketing Help Sales? Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece. Creating a Book Poster Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster. Sell More Books on Amazon.com Why Should Your Book Be on Amazon.com?Credibility. If your book is important, it should be available at the world's biggest book store. Plays Well With Others to Become an Instant Author You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who is still thinking about doing one? Not to worry. Wait 'til you see how easy this gets. How a Book is Born: One Authors Story Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. Your book may evolve from a teleclass or coaching experience with a client.
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