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Successful Book Marketing The Natural Way - Part 2
Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"? If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. It feels effortless without struggle, where ideas pop out, you lose track of time engaging in them, and you can't act on them fast enough! Natural marketing feels authentic and inspired. Unnatural marketing feels like your actions go against what feels true for you. It isn't what you like to do normally; it isn't what you can do easily. Using this tactic, you may feel bored, fearful, or ambivalent. You go through the motions, but a part of you resists. When resistances and doubts pop up you can be sure they affect every marketing decision that can lead to small gains or a large success. They also do not attract willing readers and customers. Part one of this article is available at www.bookcoaching.com/freearticles/article-186.shtml. Examples of Natural Book Marketing and How to Expand Them Expand this marketing by writing short articles, tips or take sizzling dialogue from your fiction to share with your audience Online. It's easy to get published Online because other publishers and Web sites want your information. You give it freely, and then attract people to where you sell your book with your well-honed signature file. Remember your articles are your 24/7 sales force because they point to the benefits of your information. Don't be married to the idea you must be paid for them. Articles are FREE advertising, and are seven times as powerful as ads because each time you submit an article you join the many marketing masters using viral promotion. Just ten articles sent out to the top ten Web sites in your field can raise your search engine standing, attract floods of new visitors, and in turn sell a lot of books. These numbers build exponentially, and in no time, you are well known on the Internet. To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for the Internet. Make them 200-800 words with a shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a bookcoach to help you write only publishable articles and show you the way to submit them. Beware of just going through the motions with your book promotion. When you do you leak vitality and don't allow room for your new, natural ideas to come. Struggling keeps you from accomplishing your heart's desire. Adjust and fine-tune your approach. Yet, stay in the natural flow and trust the best will come to you because you are using your natural abilities. Remember you are already successful. You wrote a book that took your through many adventures. You accomplished a lot so far. Of course you may worry about a learning curve, but if you open your mind to experiencing a much expanded success through the Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?" As a book promotion coach, what I want for you is to not only make 1/2 your monthly income selling your books Online, but to make a positive difference to your audience. Share your gifts--that's what natural marketing is. Success is natural, and if you use your natural resources, you too can create enough book sales to take that long, lost trip to the Caribbean, or buy a new car. Judy Cullins ©2005 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles. Email her at Judy@bookcoaching.com
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