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The Hybrid Blog and Ping
For the past two years, one of the best SEO inclusion tactics was the use of blogs. Blogs have become a base standard in SEO marketing, but as times change, so does the efficacy of any tactic. With that said what worked two years ago certainly isn't the same thing that's working now. The worst part is that uninformed marketers are still teaching the old methods of SEO marketing with blogs to the masses. In this article, you will be enlightened to the newest form of SEO marketing with blogs. Let's begin by eliminating a huge fallacy. The blog and ping is a process by which you post a snippet of information from your site to a blog (mainly blogger.com) with a URL to your site included, and then notify Yahoo that a post exists on this blog. The idea is that your blog will be spidered quickly by both Google (due to blogger.com) and Yahoo. You only need to blog and ping a maximum of 10 pages from your site. The entire purpose for doing this is to attract search engines to your site and let them spider the rest of your site on their own. You can equate this process to renting links. You simply rent one link to your site in order to get the spiders to visit your site. Unfortunately money hungry marketers came along, didn't understand the concept, and then took it upon themselves to teach people that every page on your site required blogging and pinging. To top it off, these same uninformed marketers began teaching their followers that three pages should be processed every 15 minutes. The blog and ping isn't as effective as it was a year ago because of these numbskulls. With that said, it was time for the process to evolve. Its efficacy was diminished due to misuse and misguided education. So where has it evolved to? It's evolved into an organic blog that grows of its own. This blogging system receives its data from remote sources and posts on a consistent, yet infrequent basis. It pulls usable and visitor friendly data from a variety of sources, while still hosting the links you want found by the search engines. This blog informs over 50 blog directories every time an automated post is made, making it extremely valuable to the search engine algorithms. How is this accomplished? First, you need Wordpress (http://wordpress.org) and RSS to Blog (http://www.stealthtrafficsecrets.com/rsstoblog.html). Once you've downloaded both of these, make sure you install them. Once installed, configure Wordpress per the instructions found here: http://www.stealthtrafficsecrets.com/wordpress-tricks/. Second, create a list of links from your site which will be used in this new hybrid blog and ping tactic. One of the bonuses for RSS to Blog is a tool that does this automatically for you. Third, add these harvested links to the RSS to Blog system and hit save. Set your cron to post out as often as you like and you're done. That's it in a nutshell. There are a couple of additional points I need to make, First, when using RSS to Blog you also have the ability to add additional data from other sources in order to make your Wordpress blog readable by the masses. Second, the Wordpress tricks book gives you the knowledge to make your blog more search engine friendly as well as providing a list of blog directories that are automatically notified every time you make an entry. With this tactic revealed, it's my intention for you to enjoy the quick search engine inclusion that comes as a result of implementation. Copyright 2005 Keith Baxter This article has been authored by Keith Baxter, the editor and publisher of the fast selling video newsletter at http://www.StealthTrafficSecrets.com. If you wish to learn how to drive massive amounts of traffic to your website, then subscribe to the site now? it's only $7.00 per month!
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Let browsers and search engines know you have an RSS available.To do this you need to add a line of HTML to every page that has a link to your RSS feed. The link will be:link rel="alternate" type="application/rss+xml" title="title" href="http://www.site.com/rss.xml"This line will need to be enclosed by angled brackets and placed between your HEAD tags of your page. Once you have done this some search engine bots and web browsers such as Firefox will know you have an RSS feed available.2. Submit your RSS feed to the RSS and Blog directories.Like you would submit your site to search engines you can submit your site to RSS specific directories. This will give your RSS greater exposure to an audience that is already interested and educated about the benefits of RSS. This is a list of Alexa ranked RSS directories and another can be found here.3. Announce that your RSS feed has been updated.Every time you add a new item to your RSS feed you can announce it to the world, or at least many of the RSS directories. To do this you need to ping each service. If you are using Blogging software your software is probably already doing this for you , check your documentation.For those of you who do not have software set up to automatically ping for you there is no need to worry. There is a free service at Ping-o-matic that will do this for you. An Example of a Business Blog: Frequently Asked Questions (FAQ) Blog Think of a product or a service that your business provides to customers. This product may requires lots of instructions to assemble, tips to use efficiently, or simply requires lots of questions to be answered before it can be used. What are your options? Provide a Frequently Asked Questions (FAQ) list on your website, OR write a FAQ Blog. 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I think the blog can give you the chance to get to know yourself better, something all humans could find beneficial. All of us are on quests to find out who we are and why we are here on Earth. The blogging process might just be another avenue for people to find out who they truly are. Keep on writing my friends! Choosing Your RSS Reader If you want to be able to read RSS feeds then you are going to need an RSS reader. The types of RSS reader that are available to you come in two flavours. There is the desktop RSS reader and there are the online or web RSS readers. Blogging - Whats It All About A blog usually is a web page that contains brief, discrete hunks of information called posts. These posts are arranged in reverse-chronological order (the most recent come first) and each is uniquely identified by an anchor tag which is marked with a permanent link that can be referred to by others who wish to link to it. Should You Get A Blog? A blog is a type of website. 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Every person aspires to have a blog as a platform to publish his thoughts and be heard and read. |
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