|
|
| www.1001TopWords.com |
|
|
Dont Be a Secret Agent
This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Wrong! I missed quite a few opportunities to toot my horn because of that misconception. Not only did I miss the opportunity, but when it did arise, I looked like an amateur. Here's what happen on one of those occasions. One day while standing in a bank line waiting to make a deposit ? by the way, it was the merchant bank line; a nicely dressed gentleman noticed I had several checks from different companies. He asked about my occupation. I cheerfully explained my business and qualifications. He stated that he was impressed and promptly asked for my business card. Oops! I didn't have one in my possession. I had to meekly admit that I did not have one with me. He now realized I was new to the game and in a teaching tone, he suggested I should carry them in my wallet. He went on to explain, that I should never be without one. I was too embarrassed to ask for his business card and was elated when the teller said "next." New to the game, I truly didn't think people would just ask you for a business card. When I related this incident to my boyfriend Tim, he chimed in. "Why wait for people to ask? Don't be a secret agent; leave them for people to find." He continued, "When you leave a tip on the lunch table, leave your business card. "What?" I questioned, "I don't think a waitress or buss boy would use my services." "You don't know that." he calmly continued, "Besides they may know of someone who needs your services. Standing in lines or elevators are the best places to sell yourself," with that he winked and said, "you've got a captive audience." ###Gina Novelle (copyright 12-2004) Gina Novelle is a published free lance writer. Her company sponsors the web site http://www.thirdpocket.com, a support site for the self-employed. Her book, "Business Secrets Men Don't Tell Women" reveals how women and men view self-employment differently and will be available in 2005. She currently offers her services as an Ezine Writer to optimize search engine ratings. gina@exclusivemarkets.net
|
|
|
|
RELATED ARTICLES
Does Post Card Advertising Really Work? You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so you question whether this method will bring you customers. Localized Advertising ? Door-to-Door Ad Distribution on the Fly! Have you ever had to distribute door-hanger advertisements for your business? Unlock The Power Of Online Groups Yahoo Groups: I see countless marketers on shoestring budges turn to traffic exchanges for free traffic. If they would spend the time creating online groups rather than clicking for traffic they would see much more quality traffic. By no means am I saying throw in the towel on traffic exchanges as I use a number of them. Should Your Small Business Hire an Advertising Agency? So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency? Direct Response Advertising; Radio vs TV Radio advertising vs. television advertising How To Track Your Advertising Like A Hawk Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple! Moving Message Board Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards. Media Savvy - How To Manage Your Time To Gain The Best Media Coverage Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. You can say "No Comment" and miss an opportunity. Secrets of Getting Free Advertising The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them. The Art Of Fear Free Advertising Is fear of failure an issue when you commit valuable money in advertising? 3 Simple But Powerful Off-Line Advertising Strategies There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market. Do Your Business Cards Say Who You REALLY Are? Here are a couple of tips for creating an eye catching card:Use some color - not too much - just enough to grab someone's attention and make them want to read the card. Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page Stand Out in Ways that Matter to Directory UsersA Yellow Page directory presents a difficult challenge foradvertisers. All the competitors are packed together, withinthe space of a few pages. Each ad within the directorycategory screams "Notice me!" so insistently, they blendinto an muffled chorus. It's not easy for one to stand outwith a clear, distinctive voice - like a soloist above thechoir. That only happens when the business is clear aboutexpressing its unique "song," and understands what buyersmost want to hear. Worn Out Brochure Design Is Keeping Small Business Owners Down I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it. Creditability In Advertising I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: "Affordable, Quality, Licensed, Day Care. Call XXX-XXXX" Joint Ventures Increase Profits Quickly A joint venture is when two or more businesses jointogether to work on a project for a set period of time.Doing joint ventures with other businesses can increaseyour chances of beating your competition, increase yoursales and increase your profits quickly. Plus: How to Breathe New Life into Your Advertising Campaign If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate. 8 Low Cost Ways To Advertise, Promote and Market Your Business We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. In fact most of these methods can be done from the comfort of your own home. Secrets And Top-Tips Of Mail Order Advertising Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit. To a great extent it determines the success or failure of the mail order operator! Business Ideas: 5 Uncommon Ways To Generate More Online Business Sometimes, it is not an obvious business idea that will makeyou more money.
|
| © Athifea Distribution LLC - 2013 |