|
|
| www.1001TopWords.com |
|
|
Creditability In Advertising
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: "Affordable, Quality, Licensed, Day Care. Call XXX-XXXX" While I do not have children yet, I can only assume a responsible parent would look at this impersonal solicitation for their young children and laugh. Would you consider trusting this nameless, faceless, credit-less, organization with your children? Maybe some days this would be appealing, but realistically? I started thinking about credibility and what an important role it plays in today's business economy. I looked in the yellow pages for a landscaping company ? six pages vying for my dollar, yet all of them lacked personality. Not one said, "We are a credible company you have heard of." Granted, building a brand name takes longer than a day or a dollar. Not one person on my mailing list has the Microsoft arsenal of marketers, nor do they have the brand recognition worldwide. But thousands of "small businesses" (a term I hate) have incredible local recognition. Think Blue Sky Landscaping (for you Western Washington folks), what about Dillanos Coffee? They are based right here in Sumner. Ever heard of Pink Coconut? Headquartered in Puyallup. What do you do to make your company say, "I am someone you can trust."? How do your customers get to be your customers? Obviously word of mouth is a powerful marketing tool ? but you can't buy that. If you could, we would all be millionaires and word of mouth would not have the same credibility. What about new customers? For some, leaving an anonymous flyer on a mailbox will work. For daycare? For in-home services? No. Write back and let me know what you do to bring creditability to your company. In my next article, I will share some of your thoughts ? think about it, instant (creditable, free) publicity. S. Nestor writes for StormFront Development, a pioneer in web development. Visit their private forum SF:Club (http://www.thesfclub.com) to learn more.Contact him at snestor@stormfrontdevelopment.com
|
|
|
|
RELATED ARTICLES
How to Get People to Read Your Ads Like CRAZY! Rule One :- The Headline How You Measure Yourself Is How You Motivate Yourself One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK? Graphical LED Display Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities. These impressive electronic signs towering over the streets displays graphic and video to broadcast important information or to advertise themselves. Super Secret Tip For Using PPC Search Engine Advertising Successfully It's not about traffic; it's about generating leads.That's right. It only took me eight words to give you the secret super tip on using pay-per-click (PPC) search engines successfully. It's not about generating traffic to your website; it's about generating leads from the traffic for which you are paying. This slight shift in understanding about where the value resides in PPC search engines could make all the difference when it comes to capitalizing on the web promotional resource known as PPC. Advertising Agency In Boston: Tips and Tricks The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not. The brains behind Google are two Stanford students, Larry Page and Sergey Brin, who launched the Web site in 1998. Some six years later, the two founders are worth billions. I Dont Want to be Different To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival. Unfortunately, most entrepreneurs quickly retreat to the supposed security of sameness, soon to be lost in a sea of anonymity and a tidal wave of frustration. In effect, albeit at a subconscious level, they are saying , "I don't want to be different". B2B Marketing Health and Elder Care Services Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele. Online vs. Offline Advertising Let's face it. Email marketing and publishing have becamevery popular tool for promoting your business, especially in theUSA. Many people use email in everyday communication. Email isfast and cheap. What would you like more? Many people subscribeto ezines about Internet, Jokes, Tips, Recipes, Horoscopes...Majority of these emails are free and very quality. Can I Write and Print My Own Business Brochures and Business Cards? If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients. If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said: The Importance of Your Business Card What are you trying to say with you business card? Do Your Radio Ads Work? Most small businesses don't have a high poweredadvertising agency to produce selling radiocommercials for them and end up with somethingakin to a high school play, or with the businessowner reading tired copy. Classified Ads That Get Results Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to help you write ads that will make the difference between mediocre ads to great ads that get good or even exceptional results. 50 Surefire Business Card Tips Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards: Make Your Business Cards Work What's the cheapest, most under-used marketing tool you have? Non-profit Coupon Books and Coupon Mailers for Small Businesses Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service. Of course, the answer top these groups should be a high-energy YES! They will then make a discount booklet for their members with your company listed, this is excellent and promotes good will for your business. Ten Ways To Sell Advertising Space Fast 1. Give your customers a discount when they spendover a certain dollar amount for ad space. You canalso apply this tip to the amount of ads they buy. Advertising 101 Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it's no surprise that people have such extreme views about it. LED Score Boards LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy ? efficient and able to produce a very bright light. How to Write B2B Ads That Catch Customers Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you.
|
| © Athifea Distribution LLC - 2013 |