There are so many different ways to promote any business both online and offline. The real difference between these two areas of marketing is how each one gets targeted visitors to your online business.

Offline advertising through magazines and newspapers is extremely profitable to most online businesses. However, the same is not always the case for online advertising. There are effective online ad methods such as pay per click engines, classified ads, etc. But the real key to success through online promotion involves creating rich content. People are on the web with questions that need answers, unless your products or services can answer their questions sales will not come so regularly.

There are some important steps you can implement in your business that will create a powerful content strategy for you as well as create an effective and useful marketing strategy. This will take some time each week, but even with as little as 30 minutes a day you can be well on your way.