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Thinking in Articles
I have a confession to make. I think in "articles." As a freelance copywriter working with a shoestring budget, I use articles to promote my writing expertise on the web. And it really works! But I must tell you, it's taking over my brain. I started doing this about seven months ago, and over the past couple of months I noticed some "article chatter" happening in my head. Now, instead of "I think I'll write Cathy an email about my new Betta fish, Harry Peesalot," it's "Maybe I'll write an article about Betta fish and post it on the web!" The article starts flowing from my brain before I can even get to the keyboard. What the heck is going on here? Was I brainwashed by some weird article-writing cult? Possibly, but I think it's a blessing, and I believe it can only mean wonderful things for my business. Article Exposure: Worth the Extra Effort Are you an aspiring freelance copywriter? Do you want to open yourself up to new opportunities in a new, specialized niche? If so, article marketing is the way to go. Some writers will argue that it takes too much time and effort to write articles. But really now, what else are you doing with your time? Watching TV? Writing emails and complaining about how lame your life is to friends who *pretend* to be interested? Stop writing those emails and start writing articles. You spend enough time writing down your thoughts, why not take it a step further and let yourself be heard and known as the expert you are! Advertise Your Business for FREE with Articles Some writers will argue that article writing doesn't offer instant payment for them. That may be true... but not if you think of the articles as free advertising. Free advertising is LONG TERM PROFIT, and that's far better than a few bucks thrown your way for articles that you write under somebody else's name and get absolutely zero recognition for. More about advertising: The majority of advertising is paid for by the person who wants to promote their brand. Nobody thinks twice about this. You want exposure, so you pay money.... sometimes a lot of money. Article writing is advertising exposure... but the beauty of it is, it's FREE. I'll say it again: It's Free! I hope this is making sense to you, because once it clicks, the articles just start flowing. And every time you contract a new writing job, you gain specialized knowledge that can be turned into 10-15 articles at the very least. What a fantastic way to build your credibility. Two Article Authors for Twice the Exposure Here's a thought: Let's say you have writing experience in a specialized industry, such as pharmaceutical... and I have experience in a different area, such as technology. Well, what if we got together on one website, advertised our unique writing strengths, and then each wrote 25-50 articles that highly targeted our own category? That would be double the visitors, double the job inquiries, and double the number of contracts, which could potentially snowball into something even bigger-- who knows what! But you'll never know the potential if you don't try. So why not take a gander at article marketing! Sign up for a free membership with the friendly folks at Ezinearticles.com and start writing about what you know. It's fun, it's cathartic, and it's good for your business. (FYI: I don't get paid to say these things. I'm just really gung-ho.) To your freelance writing success! Dina Giolitto Dina Giolitto creates core-driven copy for small business owners seeking guidance on matters of grammar, punctuation, word choice, structural organization, Search Engine Optimization - and above all, Guerilla Marketing Tactics for their websites and print materials. Add your name to her roster of talented writers. Visit http://www.wordbrains.com
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I have put these steps into an acrostic, PURPOSE, which can help you write something that your readers will find interesting, informative, and memorable. 10 Steps to a Magazine Query Introduction An Article about Articles Everyone that publishes a newsletter or ezine knows that the "list" is the most important thing, if you want to be successful with any online venture. To build that list we are told to submit ads to other ezines, join as many ezines as is humanly possible to read in a 24 hour day without food or sleep. And of course write articles. One Well-Placed Article Nets 616 Mentions in Google Evaluation of a Home-Run Article Speakers and Trainers - The Internet is Your Biggest Megaphone Speak to an Audience that Reaches across the Globe Writing Articles, But Still Not Getting Traffic? Your Articles Suck ? But I Can Help! (Part 2) Last time on "Because your articles suck" ? we discussed how to write effective headers, bylines (boy were those easy), and article summaries. 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Perfection can come later - at the redrafting stage.8. Think about your readers in a different way. You may be anxious that your article is not "good enough" to be read by your peers. Remember, even if your audience are "experts", they don't know what you think about your subject. Nor does it mean that they know everything there is to know about a subject area. Target your writing towards an intelligent, enthusiastic, but non-expert, reader and your writing confidence will grow.9. You've completed your writing. This is your first draft. The secret, now, is to redraft and redraft again. You'd be surprised at just how many things you'll want to say differently when the sun rises tomorrow! Read your article once a day, make changes then put it aside until the next day. In a few days, you'll read your article and find nothing to change. That's when you're ready to publish!10. Believe in yourself. The first articles you write may not be perfect but the more you write, the better your style will become. It's like learning to walk - all it takes is a little time and lots of practice.(c) 2005 Lynda Blake 10 Things To Remember When Writing Articles To Market Your Website Whatever you're selling, writing articles to distribute freely amongst webmasters is one of the best ways of getting yourself and your service known. Article Writing Dos and Donts Still following along on the Copywriter's Crash Course in article marketing? Ahh, I'm so pleased! With any luck, you'll be an article-writing machine by tomorrow. But before you being submitting articles on the web as a brand-building strategy, keep the following Do's and Don'ts in mind.
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