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Writing the 8 WebCopy Headline Categories
My article this issue is an excerpt from a book I was readingrecently titled; The Copywriters Handbook by Robert Bly, asecondary small niche I focus on a bit. It categorizes thedifferent types of headlines which are most common and in usetoday. My immediate thought when I was reading this was to see whichone tested best and then go onto the the next one, working myway through the list,... see what I mean,... testing eachheadline to see which ones pulls best. So below I have them for your use. For space issues of course, Icondensed them to a brief summary and an example. Enjoy. 1. Direct Headlines: state the selling proposition directly,with no room for wondering. 2. Indirect Headlines: leaves a "roundabout" way to the messageand product or service. 3. News Headlines: gives a "newsy" type headline about theproduct. 4. How-to Headline: gives a how-to approach and implication tothe headline. 5. Question Headlines: pose a question to the readers/prospectscan empathize with. 6. Command Headlines: tell your prospects or reader what to do.Examples: 7. Reason Why Headlines: pose a "list fashion" in the headline.Examples: 8. Testimonial Headlines: One of the Best types of headlines to have, is the testimonial, as this adds believability to the product/service in question. To sum up,... the 8 categories of headlines in use today theyare: Direct, InDirect, How-to, News, Command, Question, Reason Why, and The Testimonial. In my own works; I'm finding, that some are easier to create than others, but see how they go for you. See which one or two pull best and of course stick with those. Burke Ferguson holds both a BSc. degree in Computer Science as well Certification in Search Engine Optimization and Marketing Strategies. He regularly publishes The ACE! newsletter, in which he shares his experience, methods, and knowledge about what works and about what is 'BS'. He can be contacted by http://www.the-ace-ezine.com or http://www.altacanweb.com
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