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Web Design Information
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Quality of Your Text Layout and Design Why is the quality of your text layout and design important on your web site? For the simple reason that people tends to stay longer on a web site that radiates quality and simplicity. Successful Websites Don?t Set Out To Sell What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping? To Flash, or Not to Flash When considering whether or not to incorporate Flash into your website, you must also consider the target market you are trying to reach. Is Your Website?s Copy Up to the Mark? The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page. If you have already invested either time or money or both in your website you should carefully scrutinize the written words on your pages to see if they can really deliver a return on your investment. Here are five important questions to ask to when making a review of your website's copy. Web Site Design Mistakes Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself." Hence this article. Here are five of the most annoying and common web design mistakes. How to use Emotional Content to Increase Visitor Response Did you know that many folks make "buying decisions" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decisions (either good or bad) when they are emotional. If something causes a customer to become upset, they become angry and try and solve it. If they become upset enough...they'll make a decision to perhaps discontinue your service and hire another service. On a positive side, the TV media bombards us with commercials that try to make an advertisers product seem fun or cute. The "emotional content" tactic is in nearly every advertising and communication media from print to radio to TV and yes, even the web. Emotional content is used to sell everything from fast food to children's toys. How to Avoid the Biggest Mistakes Member Sites Make in Their Marketing Copy If you have a web site to which people pay a periodic member fee, it's likely that you belong to other member web sites and have done so for at least a year or two. Thus it's easy for you to overlook the fact that to the average person, member web sites are either a relatively new phenomenon or a completely new phenomenon. It follows that you can't afford any sloppiness or hanging back in making clear to your web site visitors that they are looking at an opportunity to sign up for a paid membership in your web site. Choosing Form Over Function Kills Your Site Never put form over function. Why? Because it's crucial that visitors actually be able to USE your site. Everything you do must be designed to be as easy for the visitor to understand as possible. Everything should be functional first. Copy Editing: 10 Powerful, Mind Blowing Secrets For Writing A High-Impact Ad No matter what product or service you're promoting,unless you are able to write and use a highlypersuasive Ad, you may not generate a lot of trafficsand sales. Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why? A Double Ad Tracker is an Ad-Tracker that points to an AD-Tracker. It may sound a bit like overkill to have an Ad-Tracker Pointing at another Ad-Tracker but it's not crazy. Your Website Hurts My Eyes: 7 Reasons to Tone Down Your Advertising So you're on the computer, as usual. Your eyes are smarting. Your back hurts. You want to jump in the car and sail down the highway with all the windows down and your hair flapping in the wind. But before you call it quits for the day, you have to look up just one more thing. Maybe it's web marketing, maybe you want to buy some artwork to hang in your office. Off to Google you go. Choose & Use the Best Colors The Psychology of Color Why is a Logo so Important to Your Business? Well, a logo for your business. Why is it important? Does it matter what it looks like? Is Yours Professional? 6 Reasons Why Web Templates Are Todays Trend As the Internet blooms at an alarming rate, so as the numberof websites out there. Appearance, layout, presentation andloading times are just a few of the main essentialcharacteristics of a successful website. It would seem thatit is generally manageable if you own a wide level ofknowledge on web / graphics design. But the main question oftoday's online trend, is how you can eliminate the need ofgoing through the traditional web designing processes andtimeframe. Event Planning Must Include An Event Website As part of your event planning you should seriously consider registering a special event domain. That should in fact be the first step for your planning of any event. Flash Doesnt Always Add Shine to Web Efforts The trend today to overuse animation in a website's opening pages only serves to confirm that style often overshadows substance. Sometimes a "flash" in the pan ? often courtesy of Macromedia Corp.'s web animation program ? is simply a flash in the pan. Building a One-page Website You've designed your logo, and you're ready to print your business cards and other marketing collateral materials. You want to include your website address (also called a URL) to build your credibility. However, you're not quite ready to write and design a full website. At the same time, you don't think it's a good idea to distribute your new printed materials showing your website URL and to have only a blank web page waiting for your potential client's inquiries. What to do? How to Chose Stock Photography for your Web Site So you've decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo that's right for you. Here are some tips to get you started so that you are happy with your choice. Put Up A Website And Start Promoting In About An Hour I can't figure out people who have products or information to sell who do not have a website. With some people, it's fear of technology; others just haven't realized that we've entered the electronic age. If you are not in the latter category, and you are reading this article, put up your website today -- it will take you about an hour! Keyword Density We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site, search engine spiders love content. Therefore, the more keyword-rich content you have, the better. When a search engine spider crawls your site, it won't recognize pictures or images.
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