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My Top 12 Web Site Marketing Strategies - Part 1
If you don't create a successful strategy for marketing your website, you can't build a profitable online business. It'stherefore imperative to drive thousands of visitors to your website, then convert them to paying customers. How do you accomplish this? Use several marketing strategies Don't put all your eggs into one basket by only employing onemarketing strategy. You could see evidence of this during thelatest Google update in which many commercial web sites whichonce had top rankings, dropped out of existence, thus instantlylosing sales. By creating more than one strategy to market your web site, youcan soon see which one works the best by attracting the mostvisitors. Market with consistency Set up a clear daily, weekly, monthly and yearly marketing planfor your web site and stick to it. It is the lifeblood of yourbusiness. Test marketing Continually test all your web site marketing strategies to seewhich one works the best. Eliminate those that are notprofitable. 12 successful marketing strategies: Search engine optimization Here are the locations where you should include your mostimportant keywords or keyword phrases: 1. Meta tags (invisible) 2. Page content (visible) - Weave your best keywords throughout the content of your pages.Focus on the first 250 words on your page and only use one tothree keyword phrases per page of content. Include keywords inyour H1 tag (main title) and H2, H3 tags (subheadings) as well asthe hyperlinks in your site or and in outgoing links. Search engines and directories 3. Submit to major search engines - Google is currently the mainsearch engine to get listed in. If you get listed there, you will alsoget listed in AOL, Netscape, and Yahoo and it's still free. This maychange in the near future as the competition heats up. Other free listings also include directories such as ODP. Do a search on Google to seek out your niche directories ie for sunglasses, look for sunglass directories. Here are the other search engines to submit to: 4. Pay per click (PPC) search engines - if you wish to generatetraffic to your web site immediately, set up a Google Adwords orOverture campaign. http://payperclicksearchengines.com Email Marketing 5. Create a newsletter - most folks don't buy from youimmediately but need to be contacted several times to put them inthe buying mood. Place a subscription box on every page of yourweb site. Send out your newsletter every two weeks to keep intouch with your subscribers. Be sure to include original content(not rehashed content) along with new products you wish tointroduce to them. 6. Email Course or tutorial - set up an autoresponder that willdeliver quality information over a period of seven days. Thismeans you have multiple chances of contacting your visitor andpromote your product or service at the same time. Please read Part 2 of this article to receive the other 6 Web Site Marketing Strategies. Herman Drost is the author of the popular ebook:101Highly Effective Strategies to Promote Your Web SiteSubscribe to his "Marketing Tips" newsletter for more originalarticles at: subscribe@isitebuild.com. You can read moreof his in-depth articles at: http://www.isitebuild.com/articles
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