|
|
| www.1001TopWords.com |
|
|
Want a Web Site that Turns Lookie Loos into Buyers? Seven Passion Copywriting Tips
Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales? If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Some do not know the marketing language-what I call "Passion Copywriting." Before you call a Web master, check out a book writing or internet coach to help you pre-plan, create sales-pulling headlines, write your sales letter, and how to connect them so all information leads to sales on your order page. If you already have a Web page, I'm sure you put your heart and soul into it, even paid someone big money to put it up for you. Yet, if your home page's copy speaks lackluster, then you may be ready for a makeover. You may have submitted to the search engines without receiving targeted hits and buyers either. You only have 10 seconds to impress your "to be" buyer. Apply these "Passion Copywriting" tips for your refreshed Web pages: 1.Write dazzling home-page copy that grabs your visitors by the collar. Compel them through benefit-driven headlines. Just listing your book, product, service, or ezine falls flat every time. Write copy that seduces your visitors to buy whatever it is you want to sell. Appeal to their emotions. "After you use my services, you will feel as young as child playing in the surf." Or, use concrete benefits rather than general ones. Instead of reduce your stress; try "Create leap out of bed energy when you use this method." 2. Quote a client or customer using their testimonial. In their own words, clients can give you a strong recommendation your visitors will believe. It will arouse curiosity enough that your visitor will keep reading to find out more. 3. Let your visitor know your financial success. Tell a story of your success and how your client or customer can do the same thing when they follow your advice. Use specifics such as: Judy's Success - Raised Web book sales from $75 to $3000 (8 mo) over $4500 in 2004. 4. Present solutions for your visitor's problem or challenge. When you pay attention to where your visitor is now, pull them in with a question on it. "Does your Web site have low sales?" Then, offer 3-5 solutions for it in bullet form. These benefits are the results of using your product or service. Benefits sell. 5. Speak to your audience's resistances. In your sales letter say something like, you're probably thinking, it will cost big time to use my Internet marketing service. Or you already have 5 eBooks on this topic and haven't used them, so why should you buy my book? Then, handle each objection of why you are the only choice for this helpful skill. 6. Flatter your reader. Describe the kind of client or customer you want. Tell why the way they think, work or feel is important to you. Forget the "I" in your sales copy. Always approach the "you." 7. Use power words to entice your reader to take action. Lists abound in many books, but of course you can use the basic best: free, you, discover, new, latest, guarantee, money, secret, act now, save, how to, reveal and success. Instead of passive words like is, was, has, have, use strong verbs that either give a visual or elicit an emotion. How will your customer feel after he uses your service? Or, How will her life look after she reads your book? Now is the time to be bold and even outrageous, so your visitor will not say "ho-hum" and leave. The more your "Passion Copywriting" entertains, the longer your visitor stays to see more of what you offer. One big compliment "I found so much great information on your site, I stay 2 hours." Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
|
|
|
|
RELATED ARTICLES
Yummy Yummy: Top 7 Business Lessons from the Wiggles At Macquarie University in the early '90s, three Australian early childhood education majors, Murray Cook, Greg Page, and Anthony Field, decided they had an urge to dress up in brightly colored red, yellow, and blue (respectively) costumes that look like the uniforms on the original "Star Trek" series. It wasn't long before they convinced Anthony Field's bandmate in The Cockroaches, Jeff Fatt, to don a purple shirt and start entertaining at birthday parties while they danced and sang about fruit salad and wallabies. Ten Tips on Delegating Work One way to manage your time more effectively is to delegate work to others on your staff or to contract workers you hire for specific projects. How often I hear such comments as, "It takes too much time to delegate." "If I delegate the work there is no guarantee that the work will be done properly. It is just easier to do it myself." "No one can do this as well as I can." If others who have a lower hourly rate can do the work while you focus on the work only you can do, your cash flow will be better because you can do more of the work that only you can do. Sales Marketing: 10 Tips On How To Promote Yourself And Generate Sales A lot of people are insecure about buying somethingor doing business with strangers. Brainstorming! The Key To Wealth Advertising executive Alex F. Osborne first coined the word "brainstorming" in the early 1940's. Since then literally millions of ideas, products, services, and solutions have been created and improved on. 10 Nifty Tips for Better Business Cards Not having a business card is as bad as using aneMail address that ends in AOL.comIt's just not professional. Top 7 Tips For Writing Your Marketing Plan A lot of people are at a loss when it comes to deciding how to approach the marketing plan process and how to stay within time and budget constraints. To make for a less stressful marketing plan process, keep these 7 tips in mind: Increase Business Profits - Ten Ways How do you increase business profits? Answer the following questions carefully, and you'll have a good start. 10 High-Impact Viral Marketing Strategies Viral Marketing is allowing people to giveaway anduse your f.ree product or service in order to multiplyyour marketing quickly over the internet. The ideabehind viral marketing is that you include your adwith the freebie people giveaway or use. Below areten high impact viral marketing strategies: Top Ten Tips for Online Publishing Success Use the checklist below to make sure your article, tip, or book excerpt will get published and make you a household name on the Internet. Bookkeeping Techniques For Morons Please don't think I am calling you a "moron" to hurt your feelings in any way. I was a moron when I first started setting up my files. You have to force yourself to do it NOW -- right at the beginning! Many of a business has collapsed simply because they lacked organization in their basic accounting business practices. Don't be one of them! 10-Point Checklist for High Visibility in Google Google is the pre-eminent search engine (SE) with no close competitor. Given that inclusion is free, your Web pages must be in it. We'll show you how to top the Google SERPs, that is, be found at the top of the search engine results pages. These techniques are known as search engine optimization (SEO) and require a small investment of your time. 10 Marketing Tips For Your Business Here are a few ideas to get you started, all with low or no cost, which should especially help you in the early days of your business. Ten Top Performance Management Tips Talk to Your People OftenBy building a great relationship with your people you will bring trust, honesty and information. This gives you a head start in Performance Management of your people. Get Your Mailing Noticed - Seven Tips for Effective Direct Mail Pieces When sending mail to clients and potential clients, make your mailing stand out from the stacks of "junk mail" they receive. Here are a few easy ways to get their attention. Home Furnishings in India : How to Find an Exporter,manufacturer or Supplier ? Beyond a Database. Looking for a manufacturer or supplier of home furnishings in India ? My 7 Most Important Business Lessons Millions of people start new small businesses in the United States every day. Many fail at running a small business every day. What causes one business owner to succeed where another fails? There are seven key areas to focus your efforts for a successful small business. It starts with knowing oneself and ends with not being afraid to ask for help. 7 Steps Toward a Better Website Creating a website is one thing, making it better is another. Matt shares 7 steps to help you gain a better website. Managing Your Major Sales - 7 Steps That Could Change The Way You Pursue Business Ever lost a sale you thought was in the bag? Not an unfamiliar feeling for many businesses large and small. No matter how good you think your product or service is, everything finally boils down to your ability to convince others that it is good for them. It is all about getting the decision makers who matter to say "Yes". 7 Reasons You Want Referral Business and How to Get Them Studies have proven that there is one reason why people don't do more referral business: they don't ask. There are two reasons why, they forget or they don't have a strong enough relationship with their clients, so they don't feel comfortable 11 Things Small Business Owners Can Learn From Star Wars 1. Great Things Take Time ? Three years passed between the release of each movie in the two trilogies, and a lot of work went in to them. Be patient?and keep working hard every day.
|
| © Athifea Distribution LLC - 2013 |
