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The Top 10 Priorities That Guard Your Five-Star Reputation
Making money doesn't make your reputation... your reputation makes you money. Gala Gorman Whether your business is product or service-oriented, the loyalty and dedication of your customers is greatly dependent on your reputation. Your most effective sales force is your existing customer base. Word-of-mouth or the personal recommendation, serves to create an expectation that you must only live up to - rather than one that you must create from scratch. The assets of your business have traditionally included property, plant, equipment, and your customer base. Progressive organizations understand that the concept of business assets should be expanded to include their good reputation. By being responsive to change, having the ability to conduct a constructive dialogue with stakeholders, and taking advantage of networked resources, the organization further extends their tangible and in-tangible non-traditional assets. Companies are increasingly adopting socially responsible business practices based on sustainable development to ensure efficiency, stimulate innovation, and create top-line growth. This new approach to business requires leadership to re-think priorities with a focus on a longer-term agenda. The socially responsible leader understands that decisions made by management must focus not only on profit-making but also on reputation- building. Fortunately the latter feeds the former. These are the Top 10 priorities that will ensure a sustainable future for your business or organization. After thoughtful consideration, priorities must be established (re-established) and communicated to stakeholders. With every area of the organization working in alignment with the vision, mission and values, goals and objectives are more easily reached. To begin the discovery process, use this list to honestly evaluate your organization's priorities. 10. Tread lightly on the planet. Your reputation is one of the most valuable assets of your business. By incorporating a new set of values and priorities into what has proven to be a successful formula on many levels, I believe that business will be the platform for a new agenda - the Social Responsibility Agenda. That agenda will solidify your reputation as an organization that is worthy of its stakeholders' dedication and loyalty. Regardless of the size of your business, you make a contribution to the global marketplace that impacts humanity with a rippling effect. As an organization's leader, you choose whether that ripple will be felt positively or negatively. Even a small movement or change in a socially responsible direction can have a dramatic effect. Every day produces a new opportunity to mold the way your organization is perceived and to enhance your reputation! ===================================================== The Top 10 Priorities That Guard Your Five-Star Reputation have been developed from the Social Responsibility Assessment TM (SRA TM) which is at the center of Wholistic Business' executive development and consulting programs designed for small to medium-sized businesses. Your FREE Report - 40 Questions for Socially Responsible Leaders - is available at http://www.WholisticBusiness.com. At Wholistic Business, we believe that business literally makes the world go around. It will be business owners and managers that will ultimately change the world for the better. Wholistic Business www.WholisticBusiness.com, a division of MetaComm International, LLC, is committed to assisting small to medium-sized organizations in developing socially responsible business practices with a keen eye on productivity and profitability. Gala Gorman, MetaComm's CEO, holds a Master's Degree in Human Development, is a certified public accountant, certified financial planner, published author, executive development coach and business consultant with over 25 years of experience. The Social Responsibility Assessment TM (SRA TM) is a great way to establish a baseline for your organization ensuring that future decisions and practices move you in your intended direction. The SRATM includes a closing report, prepared after a thorough review of the organization's policies and practices, which discusses practices currently in place within your organization and suggestions for improvements or recommendations for new implementations. Call today for your FREE initial consultation to discuss how your organization will benefit from a Social Responsibility Assessment TM conducted by Wholistic Business and from implementing socially responsible initiatives. ===================================================== For more information, contact Gala Gorman between 9:00 a.m. and 5:00 p.m. Pacific Time at: METACOMM MEDIA About The Author
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