|
|
| www.1001TopWords.com |
|
|
Instantly Increase Your Sales and Conversions by Adding New Hover Ad Technology to Your Websites
First Generation - The Popup Popups, if you're somehow, strangely, not familiar with the term, are those little windows that open when you visit certain sites. Popups are secondary browser windows that are opened up using JavaScript code. The properties of this new browser window are set in such a fashion that the new window does not have a address bar, status bar or the menu. Until about a few years ago the popup was considered to be the biggest breakthrough in advertising on the web. When they were first introduced they were a great success and click-through rates went through the roof. Exit the banner ad - enter the popup. Web marketers could interrupt whatever a visitor was viewing, by launching a secondary window on top of the first to draw attention to his advertisement or opt-in list or any other item that he wished to get the attention to. After a while like most good marketing tools, popups started getting abused. Popups would open secondary popups and eventually by just visiting page that has a single popup in it, you would end up with a barrage of say about 15-20 popups. This was exploited by unscrupulous marketers to the fullest, especially those hawking porn sites. Of course, webmasters who were in tune with the sentiment of visitors, soon began to use cookies to track if the popup was already shown and ensure it was not shown more than once per visitor. Frustrated visitors soon began complaining about popups. Popups are your problem? - Get a popup blocker.Looking at the need of website visitors, software companies soon came up with popup blocking software. These applications read all the code that's going to the browser and if they find any JavaScript in the page code that's trying to open a window, BAM, it deletes that part of code. So Bye Bye popup! Generation Two - The PopUnderNot to be left behind, web marketers came up with another version, the popunder, which still launched a secondary window but placed it below the primary window. In most cases, the visitor didn't even notice this popunder until they closed the primary window. Of course this was less intrusive, but a pain nonetheless and you don't get an award for guessing what happened next. Yes you guessed right, the popup blockers soon started blocking popunders as well. Generation Next - Enter Hover AdsWhat the beejeezus are Hover Ads? They are floating ads that popup blockers can't stop. The technology that creates Hover Ads is not new. In fact, it's been available to web designers for at least 2 years now as DHTML (that's Dynamic HTML to those who don't know). These ads cannot be seen by older browsers like Internet Explorer 3.0. But since most netizens are using browsers (IE 4.0 and above) that are capable of displaying this code this type of advertising has started enjoying a rise in usage. Hover Ads are DHTML layers which can be selectively moved and displayed over the primary page that's being displayed. The basic code is still JavaScript, but since a new window is not being opened, the popup blockers can't figure out that an advertisement is being displayed. These layers can be animated, moved around, made to appear once per session, shown after a delay, etc. So that makes you ask "Why should I switch from regular popups to Hover Ads?"The one and only compelling reason. Popups can be blocked! Hover Ads can't. So the bottom line is, if you use popups as a part of your online marketing strategy you're losing out on a lot of potential revenue, coz what they can't cant see they can't buy! Some statistics that make Hover Ads a compelling technology to use:
Bottom line: 40 million customers never see your advertisement! Hover Ads, on the other hand cannot be stopped by blocking software. Their technology is regular JavaScript that runs well in all modern environments, so they are relatively safe to deploy on your site. "So how can I add Hover Ads On my Website?"If you are looking for a free way of doing this then there are freely available JavaScript snippets that you can put to use on your site today without buying any fancy software. A sample of code can be obtained from CodeLifter.com The drawback here is that you would need in depth knowledge of JavaScript coding, which not many people know about. Another approach is to use high end HTML editors like Dreamweaver which have DHTML scripts included under the "Layers" menu. Then again, Dreamweaver is an expensive software. Any other easier option you ask?One software that quickly automates the creation of Hover Ads, using a simple 3 step interface is the Hover Ad generator. The Hover Ads created using this software can be fully customized and are very professional looking. I especially like the opt-in style Hover Ads which lets your prospects sign up for your opt-in list by simply clicking a button. You subsequently receive a mail with their name and email-id. I'll let you look up the other four styles on your own. SummaryIf you use popups on your website, chances are pretty good that they are being screened away by some software or another. Perhaps even by your visitor's ISP - without any active attempts on your visitor's part to block them. You'll need to do something about this situation and soon. "So, what choices do I have?"1. Do nothing. Pray that your content is good enough to attract visitors. 2. Visit CodeLifter to get your FREE layer generator script. You will be stuck with one style, though, if you just cut paste. If you know JavaScript you can modify it as per your liking. 3. Use Dreamweaver or your HTML editor, if it has layers support. 4. Check out Hover Ad Generator . They offer a FREE trial. Satyajeet Hattangadi is the Owner of Novasoft Inc, a software solutions provider, who specialize is affordable customized software solutions.
|
|
|
|
RELATED ARTICLES
Drive People to Your Site to Buy Your Products Bring those visitors back for more, applauding you and sayingBRAVO! They will create a buzz about your great site, and sendyou many more visitors through word of mouth. These visitorsare your personal marketing force. Manual Submission To Directories: One Of The Most Tedious Part Of Managing An Online Business (but also one of the most crucial part) How To Acquire One Way Inbound Links How can one get a good ranking in the major search engines ? This is a question, I'm sure, agitates the minds of every newbie as well as professional webmaster. Even those that are doing well are fighting to keep their place. But isn't there a way to consistently appear in a good position at the major search engines? I think there are ways to achieve this enviable position. One of the ways is what this article is all about. That is, consistently build one way inbound links to your site. Getting other webmasters to link to your site without you linking back. The Definitive Link Building Strategy If you've gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce. Website Promotion: 10 Uncommon Bonuses That Can Triple Sales Website promotion is no longer easy to do. Rich Media - Exploring New Territory Until recently, audio, video, Flash, and static graphics were all independent components used as enhancements to text based messages on the Internet. We're now seeing technological breakthroughs that allow us to combine these various elements into exciting web-based presentations that not only simulate our television experience but also take us to a whole new level of user interactivity. This technology is called Rich Media. How to Increase Traffic When Your Promotion Budget is Tiny Writing articles for your site and for the use of others, is asimple proven way low cost way to get more traffic. Branding With Banners You might have heard that banner advertising is dead. Nothingcould be further from the truth! If you can find a bannerexchange that gives you a decent ratio you can begin branding ofyour site, and branding may be the one thing you MUST do to getand keep business. How to Get More Links to Your Websites and Improve Traffic I feel the most effective way to get people to link to your web site is by offering web masters the option of giving away your free stuff. In exchange, they link to your web site. Why would other web masters want to do this? They may want give away a freebie to draw traffic to their web site. They also may not have the time, knowledge or skills to give away certain types of electronic freebies from their web site. Cross Promote Online For Maximum Profits Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition. Promoting Your Business Website - Where to Begin? Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results. Also, while your Web page might be returned in the results of free search engines, it will still not relate to the amount of traffic you want. As a result, there is one particular way to increase traffic to your Web site that is inexpensive, and that is web site promotion through newsletters. You?ve Created a Business Website: So Now What? Congratulations! You and your designer have just finished creating your business website. It's live on the Internet, waiting for all of those hot prospects to visit and hire you. How To Turn Your Clients Into Raving Fans So, you don't have a multi-million dollar advertising campaign? You don't have a staff of hundreds, venture capital backing or someone from Star Trek as your spokesperson? Then perhaps it's time to look into one of the advantages that you do have over these e-commerce giants... customer service. Is Your Websites Link Directory Even Worth Having? Let's face it, getting (and keeping) a good Google page rank is no easy task and requires constant attention. Not just in getting reciprocal links, but honing your Meta tags, and keeping your content fresh. But we are here to discuss only one part of the pagerank dilemma. In fact this article will focus more on other, and in some cases, more important benefits of a proper links directory. Directory Structure Categorize your directory well- Meaning the more categories you have the better organized your directory is. More categories means your visitors can locate particular links a lot faster.Minimize the depth of your categories- You should not make your directory more than three category levels deep, for instance if you are a travel site and have a category for Jamaica, then the structure example would be Travel>>Caribbean>>Jamaica. Easy navigation for your site visitors is the main reason for this.Reason two for minimizing your directory depth- Search engines will spider each page of your website, they will determine the pagerank of each page based on its content, and distance away from your homepage. Use this as a rule of thumb; each level down from your homepage will cost that page "one" pagerank point. Using the example above, this is what is meant here, Travel>>Caribbean>>Jamaica: the Travel" page would have the highest pagerank being closest to your homepage, let's say it has been give a Google rank of 4, the next level "Caribbean" in all likelihood would have a rank of 3, and so on.No more than 20 links per page- There is not a link partner in the world that wants his/her site to be on your link page as link number 100. I would rather be link number 3 on page number three than link number 100 on page one. This is clutter, and useless to all involved, you, your link partner and especially your site visitor. Keep this in mind as well, when the search engines spider your site they will also notice more pages on your site thus determining that you offer more content. Your link partners will also appreciate it. Relevant Links Do your visitors really care if you own a travel site and have links to recipe sites? Of course not. Although locating good quality link partners for your site will take more time, it will be well worth it in the long run. If you have a travel site, seek out rental cars, vacation spots, travel accessories, and the like. Your visitors are on your site because they (at that moment in time) are interested in what your site has to offer, do not change the visitor's train of thought into anything other than what you want them to think about, in this example, traveling and things associated with traveling. Make Money from your links? Of course! Reciprocal linking is a great way to help your website's search engine ranking, but making immediate cash from your links is a whole level up from that. Join affiliate programs like Commission Junction and add some affiliate links to your directory. For our travel site example, you can get offers like travel accessories, rental cars and the like. Have a good mix of links to other sites and affiliate links- You do not want a directory full of affiliate links, this is a major turn-off to your visitors. As a matter of fact, you should have at least a 10 to 1 ratio of regular links vs affiliate links. Advertise in your directory Since you now have a well organized directory with an excellent structure, limited to 20 links per page, and a lot of pages with good advertising space, it's time to place some banners.You can advertise some of those good sites that you are affiliated with and place a banner or two on every page.Keep it neat- You should have quality space on the left or right side of your directory add a Skyscraper banner to either side (only one per page though), it is well known that the bigger the banner the more clicks on that banner you should receive. A skyscraper is usually 120 x 600 in size. Add a single banner at the top center of each page as well; make it a different ad, offer something different than your skyscraper. This is the most valuable banner location on any page, use it for banners.Sell banner spots- Now that you have a well categorized directory, you can sell ad space to vendors whose products or services appeal to that particular category. You can even offer the top spot on a particular page for sale or as a trade for the same kind of link for your site in someone else's directory. Exceptions to the rule There are those sites that do not fit into any category of your site that have that HUGE Google page rank, and you want them to link with your site. Here is a tip for you to keep those sites happy and get that top rank. In addition to you're regular links directory, create a separate smaller reciprocal links directory. This may be only 1-3 pages in size. This directory must have a direct link from your homepage (most top rank sites require that), and title it something like "Special Link Partners" or "Recommended Links". Add only page ranks of say 6-7 or higher to this special directory. This will ensure your most important link partners that you will not be burying their link inside your link directory. We have quite a large selection of software in our downloads directory at http://www.bullmarketer.com that can help you automate the process of managing your own links directory. One program in particular is Arelis by Axandra. This software is not only VERY user friendly but offers tons of features. There is a free lite version available for download. Derek Arnold Has Your Business Hit a Wall? What to Do When Business Slows Down! I doubt that anyone reading this article hasn't at one time or another found his or her business dropping off significantly. For some unknown reason, and without any warning, everything seems to stop. The phone stops ringing, your e-mail box has nothing but advertisements and it appears as if your business has come to an end. What happened and even more important what should you do when it appears as if your business has hit a wall? Keeping It Clean Could Give You A Boost Keeping it clean could give you a boost.By Mark White 11 Ways to Promote Your Blog 1. Ping weblogs.com and other search engines. When you ping a blog, you are telling the search engine that you have updated your blog content and that your listing should be refreshed. Weblogs.com is a blog update notification service that many individuals and services use to track blog changes. Pinging your blogs to the search engines is the fastest way to get the search engine robots to visit your blog. Also, many people browse these sites to find something new. How One Free Advertising Method Can Trasform Your Income A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it. Youve Got A New Website, But How Do You Get Folks to Look At It? I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn't really much there. Too often, new folks to the Internet marketing world make this crucial mistake. They think that if they build a stay at home job website, customers will automaically show up and start buying stuff. When those customers don't materialize, the site owner often gives up and quits. DMOZ Editors - Does Absolute Power Corrupt Absolutely? DMOZ editors are supposed to be professionals in the category that they choose to edit and review. They are also supposed to have high standards when it comes to giving the general public quality websites with content that pertains to the category in which they are editing. But, is this really the case or does the absolute power given by DMOZ corrupt these editors into making decisions based on just what they like or as favors to the owners of the websites they are reviewing?
|
| © Athifea Distribution LLC - 2013 |
