|
|
| www.1001TopWords.com |
|
|
Polishing Your Sales Presentation
Summer is here! It's time to bring out your summer attire, take a vacation and reflect upon your achievements thus far this year. Look back at the past few months of your sales production . . . are you on target for all your sales goals for 2005? Are you making the sales from all your sales presentations? You may be far ahead in some areas or behind in others. No matter what your sales production is today you certainly should have another look at what targets and goals you have developed in your game plan for 2005. Are you using your strengths to their fullest potential? To improve your sales results, determine what has been working or not working. Then define where to concentrate your productive energies for the next two quarters in 2005 or the remainder of your compensation period. The statistics say that 90% of the sale is made in the presentation. Many sales professionals need to be more innovative and prepare for every presentation. When planned and executed well, your presentation is the most effective method of winning more customers. The most important point of a presentation is that the objective of communication is not the transmission, but the reception. The whole preparation and content of presentation must therefore be geared to the customer with a clear objective that will specify actions or commitments you desire from the customer. Be creative and original to tailor the presentation to catch their attention and respect. Differentiate yourself from your competition. It is difficult to overestimate the importance of careful preparation. Five minutes face to face with senior management could decide the acceptance or rejection of a proposal. With so much potentially at stake, the presenter must concentrate not only upon the facts being given, but also upon the style, pace, tone and tactics that should be used to best relate to the audience. · Explain at the beginning of the presentation what will be covered and how long it will take so they know what to expect. · Plan exactly how you wish to appear to them; dress appropriately for the audience. · Rehearse your presentation. There is no substitute for practicing. · Accentuate your gestures and vocal projection; always have great eye contact. · A smooth presentation is the key for your customer to sense your sincerity and confidence. · Don't try to answer every question. They will respect you more if you get back to them with the correct answer. There are three primary ways people learn: Visually ? people learn through reading, seeing and mental images. Auditorily ? people learn through listening and hearing. Kinesthetically ? people learn through touching and doing. Try to find out how your customers prefer to learn. Pay attention during conversations, if they read a lot and use phrases like, "I see it," and then they probably learn best visually, so use plenty of excellent visuals. If they use words like, "I haven't heard that, but that sounds good to me," they learn best auditorily, so keep the speaking dialog going at a pace and tone that they are comfortable with. If you see them holding your collateral and product they might learn best kinesthetically. Deliver your presentation primarily that way and create a well-rounded presentation that encompasses all the learning styles. For example, include visuals, have a good speaking voice, and bring samples of the product for every customer. But primarily tailor your presentation to their preferred learning style. Although they will be trying very hard to concentrate on your presentation, your audience's minds will inevitably stray. Your job is to do something, anything that captures their attention and makes a lasting impression upon them. You don't necessarily have to use repeated phrases, but simply make the point again and again with different explanations and in different ways. Include the audience in the presentation; ask them questions to get them involved and keep them involved. Once your presentation is over, you should try to honestly evaluate your performance. Either alone, or with the help of someone involved, decide what were the least and most successful aspects of your presentation and concentrate on those areas for your next presentation. If there's a problem with the preparation or execution, then work on it. Practice is only productive when you make a positive effort to improve your presentations. Be committed to self-improvement to further develop your career. Be coached, or coach yourself, to constantly improve your presentations. Analyzing your strengths and building upon them is an effective method of self-coaching. "A presentation is an interactive conversation with the customer." - Dan Collins We believe that for any investment of sales improvement to generate a positive return, whether it is field training, classroom training, online learning, computer based, audiobooks, etc., predefined outcomes need to be articulated and then executed. So clearly define what you want to accomplish for the remainder of 2005, focusing on being more innovative and preparing for every presentation and of course, follow through and support your game plan for 2005 with sales training tools like our Sound Selling Audiobook?. Good luck goal setting, presenting and selling! Check your Sales IQ (Free) at: http://www.collinseducational.com Copyright © 2005 by Collins Educational, LLC. All Rights Reserved. About Collins Educational About Dan Collins Collins believes in working smarter, not just working harder -- and he believes tools such as the Sound Selling Audiobook will enable others to do just that.
|
|
|
|
RELATED ARTICLES
The Crucial Components of a Lesson Plan MAKING INFORMATIVE LESSON PLANS: --The performance objectives should answer this very basic question - what should the trainees be able to do at the end of the training period that they were was not able to do at the beginning of it? --For evaluation procedures, how will the trainee's accomplishment of performance objectives be demonstrated or measured (written test, skill test, skill demonstration)? Evaluation procedures should provide documentation of the achievement of all performance objectives. --For equipment and supplies needed, what is available? What must be used? What cannot be used? What unusual items will be needed? Any special student materials? Instructor materials? Handouts? Lesson plan for the students? Manuals? Visual Aids? Props? --When entering space requirements calculate room size, number of rooms, seating requirements, seating arrangement, writing surface needs, and any special training environment needs. Present Your Message with Power and Pizzazz If you're ready to kick your career or business up to the next level, then make it a goal to become a powerful presenter. People view savvy communicators as being more capable, intelligent, and knowledgeable than those individuals who have difficulty in communicating their ideas. You can quickly gain the status of an expert in your field when you are able to present your ideas effectively. Ten Fun Ways to Liven up Any Presentation Most of us would agree that having humor in our lives increases rapport, strengthens our relationships and overcomes communication barriers. People who work in a positive, often playful environment are more likely to stay. Productivity and creativity increase while stress is reduced. We just feel better after a good laugh. Think funny! Just Say No to PowerPoint: Enough is Enough! Have you ever been slideswiped? You walk into a meeting and once everyone has arrived, the lights are often dimmed and the show begins. The presenter clicks the mouse again and again, showing you slide after slide until you can take no more. Exasperated, you shut your eyes and doze off. You have just been slideswiped! Move Key Audiences to Actions You Want How? Qualities of Good Communication Webster's Dictionary defines communication as "a giving or exchanging of information, signals, or messages by talk, gestures, writing, etc." The primary goal of communication in a training setting is to transfer information to participants in such a way that a maximum amount of the message is understood and retained. Choosing a Company Shirt vendor Where can you choose a company shirt vendor? There are many catalogs out their with more than competent companies selling logo'ed attire for small, medium and large businesses. Online there are many great companies too which have low costs for shirts and then put on your logo and send them to you. Many small businesses wish to do business locally; is this a smart choice for a company shirt vendor? Watch Out For Power Thieves "I'm not an expert on this topic, but . . ." Develop The Winners Edge Through Conversational Hypnosis Communication is vital for survival in an age of information that is undergoing a "shock-wave" of changes. Nationally and globally, we remain in a crisis in traditional literacy. Literacy, according to most dictionaries, is an unmoving term -- the ability to read and write. Rise Above Cattiness Cattiness is something no one ever wants to be accused of doing. But the reality is, at one time or another you've probably engaged in it, and most likely, you'll do it again. This trait can include any number of unfortunate behaviors from not saying what we really intend to say, to saying things in a harsh tone of voice. It also includes gossiping, cynical remarks, and on a grander scale, outright rudeness. Cattiness can stand in the way of marketing your business since what you say and how you say it is critical in building rapport with potential clients and customers. Think about how you come across to the people you interact with on a daily basis. Check in with your attitude and behavior to make sure you are coming from your best place at all times. Chairing A Meeting The Most Effective Way How many times have you attended a meeting where the only thing that gets decided is the date of the next meeting? Or where one person dominates the meeting? Or the meeting is swamped with trivia or unrelated information? Beetle Bailey and Presentation Skills In March 2002, the comic strip Beetle Bailey contained a valuable lesson for business presenters. As General Halftrack walked into his office, his secretary asked: "How was Lt. Fuzz's presentation?" Choosing a Presentation Remote Control If you deliver electronic presentations using PowerPoint or other programs, you can manually move forward to the next slide with the keyboard or the mouse. One way, however, to deliver more effective presentations that improve your connection to your audience is to add a remote control to your presentation tools. What features should you look for when selecting a remote control? Using Your Audience to Your Advantage Regardless of what response technique may be convenient in a given situation, one thing is certain for the aware trainer: different techniques will drive you deeper and deeper into the realm of subtlety, which is precisely where the art of using response points belongs. For most trainers, these direct questions will be the best method to determine how well the idea presentation is progressing. How to Chair a Meeting You don't have to be on a stage to be a public speaker. Your platform may be a meeting room. How you present yourself when chairing a meeting determines whether or not you are perceived as a leader. Here are some tips to keep in mind when it's your turn to take charge. Tips to Energize Your Presentations "There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours. To the cognition of the brain must be added the experience of the soul." ? Arnold Bennett (1867-1931) Tips to Temper Speaking Anxiety People take it for granted that leaders have achieved some skill in public speaking. Yet anxiety persists because leaders face very challenging situations and have a great risk of embarrassment. Here are some tips for tempering those anxieties. Create A Better Impresion With Your Emails How do you come across in your emails? Creating Your Presentation Success With a Positive ?I CAN? Attitude According to the Lamalle Report on Top Executives of the 1990s, one of the most important factors in determining financial success by those earning over $250,000 is being enthusiastic and having a positive attitude (46%). Apparently, successful people never underestimate the power of positive thinking. Projector Hire - Choosing the Right One for Your Presentation Calling a projector hire company will often get you confused as they ask:What lumens do you need? (Lumens is the brightness of the projector)What resolution do you need? (Resolution is the number of pixels at which the display device does not have to expand or compress the input signal)What type: install, desktop or portable? (Install projectors tend to be larger and heavier, desktop ones are small and light and portable are somewhere in between!)
|
| © Athifea Distribution LLC - 2013 |
