|
|
| www.1001TopWords.com |
|
|
What You Should Know if People Dont Buy From You and People Dont Visit Your Web Site
It is essential to understand what work and what do not work when you run business, especially through Internet. 1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential. 2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad. 3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine. 4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc. 5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc. 6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site. 7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling. 8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising. 9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate. 10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends. 11. You don't offer free original content. It's important to give your visitors information they can't find any- where else. If you're the only source for a certain type of information, people will flock to your web site. 12. You don't offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better. 13. You don't offer a free contest or sweepstakes. It's a fact, people like to win things. If you can fulfill that need, people will stop by to visit. 14. You don't offer a free directory. Create a directory of web sites on a particular topic that is related to your target audience. People will visit because they will find what they're looking for, all in one place. 15. You don't offer a free e-zine. Most people love to get free information that they're interested in emailed to them on a regular basis. This saves them time and money. 16. You don't offer a free community. People like to have a place were they can have discussions with others on a particular subject. You could add a chat room or message board to your web site. 17. You don't offer a free affiliate program. One of people's basic needs to survive is money. When you offer them a free opportunity to make money they'll line up to visit your web site. 18. You don't offer a free online utility. When you offer a utility that can solve a problem, people will visit your web site. The utility could be a free autoresponder, e-mail account, search engine submission, etc. 19. You don't offer free current information. Supply news stories related to your web site. People want up-to-date news on the topics they are interested in. They will also be interested in visiting your web site. 20. You don't offer free samples of your product or service. Have you ever been to a store and you jumped at the chance to get a free sample of food? This same concept will also attract people to visit your web site. By knowing the reasons, you then can fix the problems. You will sell more products and service once you understand what work and what NOT work. Julia Tang publishes "Smart Online Business Tips" Newsletter which helps people to start, run and grow Internet businesses. To get tips, tactics, reliable business opportunities and promotional tools, plus over $200 free bonuses, you can visit http://www.best-internet-businesses.com
|
|
|
|
RELATED ARTICLES
Communicating CEOs I see a PR firm has done a survey on the amount of time Canadian CEOs spend on communication, and found they spend almost half of their time on communication. Industry Analysis Section of Your business plan Writing a Business Plan for your next entrepreneurial endeavor is crucial. You will need sufficient capital and a guide to keep you on track. One important part of any business plan is to size up the Industry and attempt to figure out your pecking order and specialty niches for your best chances of profitability. Having written more business plans than I care to admit and having read hundreds of others, it always amazed me how easy it was to attempt to "wing it" when it came to the Industry Analysis section. You know read a trade journal and look at a graph put it into Microsoft Excel and shove it into the business plan. If you have done this or are tempted to, you are not alone. But let me warn you that the Industry Analysis section is crucial. As a serial entrepreneur I have had some great successes and victories in the market place and of course as Babe Ruth will tell you, some strike outs also. You must know the truth and understand the trends of your Industry to properly position yourself for the stage win. This is why Lance Armstrong has a whole team to cover for him as he rides into the record books. You must know your competition, the course and have a clear strategy to be successful in business and it all starts with your business plan. A Corporate Facelift With Sound Bytes If Baby Boomers can get botox and tummy tucks, then why don't companies receive facelifts to improve their image as well? The telephone is the lifeblood of any business. Use it respectfully. Don't leave your clients on-hold to listen to radio static or elevator music. With digital recording and delivery of sound files, professional production of on-hold advertising is both economical and necessary for a positive image. That's right ? it's imperative that the first impression a client receives of your business (even though they may never visit) is how they're treated on the telephone. How many times have you called a business to hear "Thank you for calling ABC Dental Office please hold" before you can get a word in edge-wise." In many cases , what they have on-hold is your first impression of that company. Is It Worth To Outsource? How One Can Outsource Wisely Recent trends in software development market show that it is no longer the most efficient way to work onshore. Competition is too high and in some particular cases, US or European IT people even go farming rather than admit the situation and adapt themselves. This article is mainly for those who are going to stay straight in the industry whatever surprises it keeps bringing. Climb out of the Box - How to Hold Effective Meetings Out of the box thinking is a popular fad today. And yet, in order to leave a box, you have to realize that you are in one. Time Management - How to Have Productive Meetings One of the greatest time wasters of all are unnecessary or poorly run meetings. If you want to dramatically improve your time management skills, then learn how to have productive meetings. Creativity and Innovation Management ? Competition versus Collaboration There is much confusion as to whether competition or collaboration is most beneficial to creativity and innovation. Though there are negatives to collaboration and it is not easy separating the effects of time pressure and group activity, in general collaboration beats competition. This article will set out some of the arguments. Making Your Workers Your Partners There is an inherent conflict between owners and managers of companies. The former want, for instance, to minimize costs - the latter to draw huge salaries as long as they are in power (who knows what will transpire tomorrow). For companies traded in the stock exchanges, the former wish to maximize the value of the stocks (short term), the latter might have a longer term view of things. In the USA, shareholders place emphasis on the appreciation of the stocks (the result of quarterly and annual profit figures). This leaves little room for technological innovation, investment in research and development and in infrastructure. The theory is that workers who are also own stocks will avoid these cancerous conflicts which, at times, bring companies to ruin and, in many cases, dilapidate them financially and technologically. Whether reality leaves up to theory, is an altogether different question to which we will dedicate a separate article. Managing Meetings Plan/prepare - lack of purpose causes aimless meetings. Know why you're there - what the meeting is for. Finding Common Ground Through Consensus Decision-Making It's clear to me that a workplace is a better place when employees truly work in teams, but the most familiar team models we have are those that are created to win wars and games. We have a commander or a coach who gives orders, and the soldiers or the players use those instructions to defeat the opponent. Mediator Bill Ury says, "People are realizing that adversarial, win?lose attitudes in an increasingly interdependent world, where I depend on you and you depend on me, just don't work anymore. Using those tactics is like asking, 'Who's winning this marriage?'" Lets Make Training More Interesting! Many HR managers believe that by sending their workers to participate in external training programs, they have fulfilled their responsibilities. This is not the best situation. In this article, I will be emphasizing on how to increase the interest-level of your employees who attend the training program taking into consideration that there is increasing cultural diversity and computer literacy in the workplace. Creating Advisory Boards There is no substitute for soliciting the opinions of the executive team, the people who will be most affected by change or its absence. However, often the answers to complicated questions don't lie within those most affected. Frequently the CEO will need to look outside the organization for advice and wisdom. Sometimes this comes for a Board of Directors, a body of individuals that has the duty of influencing a company's direction. Members of this board have a fiduciary responsibility to represent the shareholders by making pivotal decisions. Selecting Top Talent: Improve Your Batting Average I recently gave a presentation to a group of business and community leaders on how to select talent to grow their organization. Given the expense associated with recruiting top performers and the high cost of making poor choices, you would think that those responsible for hiring would follow a systematic process that results in high quality hiring. Knowledge Management - Capturing And Structuring Knowledge Into Reusable Assets Many organizations have an approach for identifying and recording lessons learned, perhaps as part of a post-project review or similar process. Unfortunately, lessons learned reports have a tendency to end up on a shelf gathering dust, or lost in the un-chartered corner of a fileserver somewhere. Let's get real. How many people will really trawl diligently through a number of lessons learned documents in order to glean some key point? The reality is, if you can motivate employees to initiate any kind of "learning before doing" activity, then you?re doing pretty well. Three Business Lessons From The US Postal Service There was a buzz in the air recently about the US Postal Service. Seems as though they were running into a budget deficit in the billions. Business Intelligence & Data Warehousing in a Business Perspective Business Intelligence Keeping Team Meetings Vibrant Meetings can be the life-blood of an organisation or the death. Micromanagement and Delegation Micro-Management and Delegation Recently I had a long discussion with a friend of mine about Managers and managing. She is a former HR Manager for several major companies and was bemoaning the fact that training for managers has been cut back so significantly in recent years and that managers no longer receive the type of help, guidance and assistance that they received just a few short years ago. My background has been in retail and telecom. Hers was neither. Yet the same problems and issues seem to rise in every industry. Of course, this is exactly the reason that I got into coaching. Coaching allows those managers who want to improve a very personalized venue to do just that.We went on to agree that the common pattern these days seemed to be for the department star performer to be promoted from contributor, to team leader, to manager in seemingly record time. We agreed that new managers have difficulty moving from the contributor to the manager role because no one is willing to spend the time and energy to coach them through the various hurdles that new managers and leaders face. We agreed that this lack of training never seemed to lower the expectations of the manager, just the performance. Then we disagreed, strongly. What caused the disagreement? Theconcept was micro-management. My friend explained to me that she has "coached" many employees recently and that many of them complained about one particular manager who was micro-managing them. She told me that she helps the employees understand and come to grips with "their problem". "You're not going to be able to change that manager, she explained to me, "so you've got to change the employees". She explains to them that if they are being micro-managed, there's probably a reason for it. They are probably doing something wrong. If they just identify that problem and improve, their manager will stop the micro-management. "The employees need to improve themselves. It's as simple as that."I wish my life was as simple as that.She acknowledges that with that many employees complaining thatit's likely the manager is the problem. But changing the manager is too much trouble, she says, so let's tell the employees it's their fault.While it is true that it is sometimes necessary to micro-managepeople, her explanation makes little sense to me. You might micro-manage an employee if their performance is lacking. Or because the project they are working on is very high visibility and any chance of error must be minimized. But when a number of employees are complaining about the same manager micro-managing them it implies one of two things. Either this manager:1. Has a lot of problem employees and needs to start weeding them out, or2. This manager does not know how to let go and properlydelegate to their staff. Excessive micro-management is not the sign of a healthy manager. When someone is constantly micro-managing their staff it's generally their problem, not the employees. If you are micro-managing your staff, refusing to delegate routine, and not so routine tasks to them for completion, then you are setting yourself up for trouble. Have you ever heard yourself say, "I would delegate this to someone else, but it's just as easy to do it myself"? Or maybe you say, "This task is too complicated to delegate. I have to make sure it's done right." If so, I hope you like your job. Because you aren't going anyplace higher. Delegation can be difficult to learn because it looks like a huge risk and a huge leap of faith. But it doesn't have to be that way. There are techniques that you can learn that will help you delegate and get you out of the detail. And you have to get out of the detail if you really want to be an executive. Hiring and Retaining Good Employees Hiring good employees is not only important to business, it's essential. Employees are the heart and soul of a business; they are the mechanism that makes a business run; they are the breath of life that enables a business to be something more than an idea. A business cannot run unless someone (employees, in this case) is doing the work. Any intelligent business owner should want good employees. Tales from the Corporate Frontlines: The Organizational Structure of Our Growing Business This article relates to the organizational structure competency, commonly evaluated in employee satisfaction surveys. It shows how structural concerns can affect the typical employee workday, as well as feelings towards your organization's management hierarchy and reporting structure. A healthy organizational structure is one that arranges the activities of the enterprise in such a way that they contribute to the goals of the organization. Specifically, this competency looks to see if your employees clearly understand who they report to, as well as measure their sense of accountability to the organization. Evaluating this competency can be especially useful if your organization has recently experienced an organizational restructuring or might be considering one in the future.
|
| © Athifea Distribution LLC - 2013 |
