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7 Tricks for More Holiday Web Sales
"Black Friday" has just passed, marking the traditional start of the holiday shopping season. Web sales are already at a record high this year and the fourth quarter of 2004 is projected to bring in $22 billion in online sales alone ? a whole third of the sales for the entire year. (Source: eMarketer.com) And since Friday, your in-box has been overflowing with all those new orders... right? Or maybe not. If you're like many small retailers, you've waited until the last minute to start thinking about your online holiday sales. You've been too busy, too short-staffed, too distracted, or perhaps even too confused to take the necessary steps to get your Web site ship-shape for the holidays. Don't despair! you can still take advantage of the holiday sales season ifyou take immediate action. Here are seven things you can do RIGHT NOW to boost your online holiday sales this year. 1. "Hello, is anybody home?" 2. Use the power of suggestion. 3. Bundle it. 4. Sell the gift that always fits. 5. Wrap it up. 6. "Will it get there on time?" 7. SHOUT! Although there are lots of things you can do to jumpstart your online holiday sales, there's one thing you *shouldn't* do right now. DON'T try to give your web site or e-commerce system a major overhaul during the peak season. The last thing you and your customers need is to deal with echnical glitches or lost orders during the holiday crunch. If you're panning a major upgrade, wait until January when things are a little slower and there will be minimal disruption to your customers. © Copyright 2004 Jamila White. All rights reserved. ABOUT THE AUTHOR: [NOTE: You are welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end and the copyright notice), and you send a copy of your reprint to info@jamilawhite.com.]
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