|
|
| www.1001TopWords.com |
|
|
Add-on Sales - The Key To Success On The Web
Question: Can you guess the cheapest way to make a sale? Answer: Sell to the customer that just bought from you! All successful salespeople have one thing in common: They know how to make sales "after the sale". There are many costs associated with finding a buying customer. Selling is not a cheap endeavor. This is why it makes sense to really go after add-on sales. For example, if you have ever purchased a new computer, you probably noticed how before you left the store the salesperson had "helped you decide" to purchase a surge suppressor or extra ink for your printer. Maybe even an extended warranty for your new PC. These add-ons probably doubled the store's profits (and the salesperson's commission) from the original sale. Without paying for any extra advertising or promotion, that $1000 sale may have easily turned into $1300-$1400! You may be asking "Can I do this on the web?". The answer is of course you can. In fact, making add-on sales from your website is much easier than it is for a brick and mortar store. There are actually two excellent methods of making add-on sales from your web site: 1 - Suggest options and accessories on the order confirmation page. Remember the printer and ink example? If your customer is ready to pay for a new printer, display a "suggestion box" on the side of the page reminding him to add an extra ink cartridge to the shopping cart. And don't forget the cable! 2 - You can also make an add-on sale AFTER the sale! After the order is completed and processed, the customer should be taken directly to a "thank you" page. On this page you'll thank the customer for giving you his business. This is also a great time to ask if he forgot anything and give him the option of returning to your products page. Or simply advertise a related but completely different product. After all, he is already motivated to buy (he just did) and most likely he still has his credit card in hand! Always remind the customer that he will save money with multiple item discounts and combined shipping charges. Ask for the add-on sales and boost your bottom-line! About The Author © 2003 Rick Rouse, Tek18.COM Rick Rouse is the owner of Tek18.COM. He has written several articles and ebooks about search engine optimization, web site traffic-building, and internet marketing. Visit his web site: http://www.tek18.com
|
|
|
|
RELATED ARTICLES
The Vital Tools To Marketing Success Special Article Report: Theses Keys Work! Internet Marketing Strategy:The Advertising Co-op The advertising co-op is an Internet marketingstrategy that should bring sustained financialsuccess. Effective Time Management Earns You More Money! In this article, "product" means any tangible product, digital products (ebooks and software) and services such as membership sites, web design and development, hosting, "print on demand" for ebooks, fulfillment for orders and so on. Manipulate Your Visitors With Reverse Psychology Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having the ability to write sales copy is an attribute that not many people have. When writing a sales copy you need to realize that there are a lot of psychological principles that are involved in the process. Reverse psychology on the other hand, is even more powerful when it is used properly. Kindergarten Dropout Makes A Fortune In Internet Marketing Hyperboles abound in Internet Marketing. Myth has its own area code. Hype has its own country. And BS, its own universe. 5 Things More Important to Internet Buyers than WHAT Youre Selling II Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Courtship is an intricate dance, where each party contributes to the relationship at a measured tempo. Trust grows through gradual exchanges and reassurances. Why Should I Visit Your Website? If we can't attract visitors to our websites there's little point in having them in the first place. But with millions of sites already available and thousands of new sites being launched daily, ask yourself why would anybody want to visit your site? Why People Will Look Back In Years To Come And Wish They Were You It's true. Just think about it for a minute - the World Wide Web as we know it has really only been around for around 10 years or so. So everyone who already has a website and is getting business through it, or improving their business in some way by having one, is truly at the forefront of the web. The Internet Marketer The internet marketer is really a perfect profession. This profession allows you to gain many positive characters. You become more responsible, you learn how to earn money in your home business, how to make it professionally and treat your customers in a way you wanted them to treat you. We have to keep in mind one very important thing that marketing on the internet is different from marketing in real world in some aspects. You may ask why? So, the difference is a little hidden and can't be seen at first. 10 Viral Internet Marketing Strategies That Produce A Massive Surge of Web Site Traffic and Sales 1. Start a newsletter that people can subscribe to, and use an autoresponder service like GetResponse (www.getresponse.com) or Aweber (www.aweber.com) to capture and store your subscribers' contact information. Defining the Relations Between Blogs, E-zines, RSS, and E-mail Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy? How to Build an Asset Out of Giving Stuff Away for Free We all do it I guess: give something away for free to stimulate interest in our online promotions, an e-book here; a report there, whatever elsewhere. Building An Online Business Is Like Starting A Garden, You First MUST Plant Your Seeds I know what your thinking, "what the heck does starting a garden and planting seeds have to do with building an online business?" The 3 Keys To Business Victories No matter what business you are in there is a high chance of failure. Why? Because most people don't do the research and keep the right focus needed to succeed. 6 Proven Steps To Internet Marketing Success There is a misconception that you can come online set up a web business and be making $1000s within days. Let be put that myth to rest right away. This has not been my experience nor the experience of anyone I have come in contact with through my online endeavours. See Abundance In Your Prospects I was privileged to have a good friend and great Internet Marketer to share this time-tested principle with me. And I am about to share it with you, too! The principle is called "abundance". Yes, abundance. It may be just one word yet there is great power behind it. How You Can Acquire Exclusive Rights To Products; Part 2 of 2 The steps to gaining exclusive rights Do Your Words Need Protection? Recently, attending a local event, I found myself chatting with a young woman I'll call Pearl. When she learned I was a writer she asked, "I wrote some poems when I was younger and I would like to copyright them. What should I do?" Viral Marketing - Use This Free Reminder Service to Go Viral The busier you are the harder it is to remember all those appointments. Now you can get an E-Mail everyday to remind you of all your important appointments. Better yet you can turn other peoples need for reminders into a Viral Marketing Tool right now and it's all free. Some Practical Guidlines for Getting Involved with Internet Marketing This article addresses the 'how' and 'when' of getting involved with internet marketing.
|
| © Athifea Distribution LLC - 2013 |
