|
|
| www.1001TopWords.com |
|
|
Newsletter Software
Newsletter Software What types of newsletter software can I use to make the creation and publishing of my newsletter an easier task? Newsletter Software can be divided into different categories. 1. Executable newsletter software Executable Newsletter Software This is a program you download and install on your own computer. Software you may need to create and publish a newsletter can be among these different programs. ? Email program ? Used to send and receive email. Most people use Outlook, Outlook Express, Eudora or similar to do this. ? Mailer program ? Used to send mail out to one or many recipients or mailing lists. The term bulk mailer is used here to name the process of mailing many people at once. ? Newsletter writing and formatting program ? Used to create, manage or format the content of your newsletter. Many uses software like word, notepad, wordpad, Ziney or even programmers editors. Scripted Newsletter Software Script is normally hosted on a web server. This could be your own server or some company offering the service to the public. Most commonly known uses of these scripts are, ? Autoresponders ? More or less the same as a combination between an email program and a mailer program. Bit with the added touch of being able to automatically subscribe/unsubscribe subscribers, as well as send timed emails to the subscriber list. ? Text format services ? There are some online versions of programs like ziney and other that offer the user help with the task of formatting the text used in your newsletter. ? Combinations of all the above. Software you install on your own computer or your own server will normally be a once in a lifetime cost while the hosted (by others) scripted solutions normally has a monthly cost. Kenth "The Designer" Nasstrom is the owner of http://www.free-newslettertemplates.com , where you can download free text, word and html formatted templates. Also visit http://www.newsletter-resources.com/ for more newsletter resources.
|
|
|
|
RELATED ARTICLES
21 Questions to Ask Any List Service Before You Sign on With Them If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you. Do they use MULTI-PART MIME technology? You'll need this if you want to publish an HTML newsletter. Otherwise you'll have to send out multiple versions for users who can read HTML, users who can't read HTML, and users on AOL. Do they offer some type of ORIENTATION OR TUTORIAL? If you're new to the game and/or technologically challenged then you'll appreciate any type of help they offer for new clients. What's their CUSTOMER SERVICE like? Are they prompt to get back to you via e-mail? Can you call them if you have a problem? Are they available more than standard business hours? What about weekends? Contact them and see how long they take to get back to you -- if it's longer than 24 hours, definitely keep looking. Do they NOTIFY list owners if there's a PROBLEM with their service? If so, how, and how quickly? Do they have CUSTOMER TESTIMONIALS to share with you? Or even better, client references? Contact some of these folks to see how their experiences have been. Do other BUSINESSES LIKE YOURS use their service? If most of their clients are large corporations, small businesses like yours may not get the attention they deserve. Is their interface EASY TO USE? Meaning is it easy for you to setup and launch each issue of your e-zine. They should offer a demo or let you access the 'mission control' area that you'll be using to test it out. Can you MANUALLY ADD AND REMOVE people to and from your list if you want to? Sometimes you'll need to do this, so you'll want the answer to be "yes" -- especially if you're moving over a list you've already collected. Can you access SUBSCRIBER REPORTS? How and how often? You'll want to know on a regular basis how many subscribes and unsubscribes you've had since the last issue. What appears in the "FROM" field when subscribers get your e-zine? You want it to be YOUR name if possible. Some spam filters screen out e-mail that does not appear to come from an individual person. What appears in the "TO" field when a subscriber gets your e-zine? You want it to be the person's name if possible. Along the same lines, some spam filters screen out e-mail that does not appear to be addressed to the individual person. Who has ACCESS to their servers and your list? Anytime you hand over your customer list, you're taking a risk. You don't want your service or anyone else using your list for spamming purposes. What happens if some addresses are UNDELIVERABLE? These are also called "bounces" or "bounce-backs." You don't want them to automatically remove names for "soft bounces," which are due to temporary conditions like full mailboxes. How do users SUBSCRIBE AND UNSUBSCRIBE? Do they have to visit a Web page or can they do it via e-mail (best if both options are available). Is the process single or double opt-in? (Double is better for more security - the user has to respond to a confirmation e-mail before she's added to your list.) Is the process kept simple? Can you customize your LIST SERVER DOCUMENTS? This means messages like your subscriber welcome and goodbye messages. (You'll definitely want to be able to do this, since the prewritten messages many list services use are horribly cold and confusing.) Can your e-zine give PERSONALIZED GREETINGS AND MESSAGES? Not necessary, but a very nice feature. For example, if your e-zine came to me, it would start off with something like, "Hello Alexandria!" How often do they BACK UP their servers? It should be at least once every day. Also ask if you can download your lists to back them up on your own, as a backup to their backup! Can you send a TEST MESSAGE out to yourself or another person before you send out each issue for real? You'll definitely want this because it's the best way to see how your e-zine looks on the recipient's end, do a proofread, and check all your hyperlinks. Can you see stats on your CLICK-THROUGH rates? If you publish in HTML, you should be able to see how many people - and even exactly who - opens your messages. Can they AUTOMATICALLY ARCHIVE your issues if you'd like them to? Some services will archive your e-zines at their site, others can configure it so they're archived at your own site (which is better). Are they currently BLOCKED anywhere on the Web? If so, it may mean they've been reported for allowing spammers to use their network. You don't want to work with any list service that's been blocked anywhere, because it means that your e-zine won't reach all of your readers. Does Your Subject Line Do the Job? It's proven that the FROM field of your emails is the MOST important factor in getting your messages opened. But after that, it's surely the subject line. Does Your Ezine Publisher Try To Rape Your Pocket? If you have been online for a while, one of the most well know ways of selling online is to build an optin email list or ezine. So now there are thousands of email ezines on just about every possible topic. Email Newsletter Format: HTML or Text An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text. What Makes An Ezine Worth Reading? What makes your ezine hot stuff? With literally thousands ofezines online today, how can yours stand out or is it doomed tostay in the junk mail folders?? 10 Tips For Ezine Publishers 1. Many Ezine Publishers use too many styles of separatorin their Newsletter. I recently saw an Ezine that used noless than 7 different separators: Newsletter Names - Creative Ideas for Newsletter Titles Your newsletter name has a big effect on your readership, so it's essential you choose a good name right from the start. Here are some ideas to help you come up with creative newsletter names... 8 Killer Mistakes For Ezine Failure You Must Avoid It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters. Some details we consider unimportant are the keys for the success of our publication or failure. An Embarrassment of Riches - Part I The Internet is too rich. Even powerful and sophisticated search engines, such as Google, return a lot of trash, dead ends, and Error 404's in response to the most well-defined query, Boolean operators and all. Directories created by human editors - such as Yahoo! or the Open Directory Project - are often overwhelmed by the amount of material out there. Like the legendary blob, the Internet is clearly out of classificatory control. Some web sites - like Suite101 - have introduced the old and tried Dewey subject classification system successfully used in non-virtual libraries for more than a century. Why I Started My Ezine Why I started this E- Zine Top 3 Steps to Success Building the Relationships Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, promotions and building relationships. OK People - Lets Get Real! It's all about numbers - or so some ezine publishers would have you believe. Email Newsletters: The Header Managing Subscriber addresses: At the top of your email message you see the header, where you insert addresses and a subject heading. It all looks simple enough, but there are some tricks and tips you should know, and one very important warning. Let's start with that warning: Create An Immortal Ezine: Evergreen Newsletters This article is particularly for those people who want to communicate regularly with their readers and through this communication build up a strong relationship. If you've never considered using a newsletter or ezine to contact your prospects and suspects, then now is the time. Internet Marketing Strategy: 9 Pragmatic Ways Increase Your E-zines Subscription It is possible to increase the subscription to youre-zine or newsletter. The Biggest Mistakes That Can Spell Doom For You As A Newsletter Publisher And How To Avoid Them A lot of newsletter publishers spend a great deal of time wondering why they are not making money with their newsletters. Most of them expect to make so much money on getting started but they become disappointed with poor results. Section Ideas to Include in Your Newsletter Design A good newsletter template is not only consisted of a good design, but also good sections to make your newsletter interesting. 7 Ways You Can Make a Huge Impression With Your Ezine Welcome Message Many times I receive a Welcome Message from someone after I subscribe to their ezine that leaves me wondering what I just jumped into. A welcome message is one of your first contacts with your subscriber, and it should say something that sets you apart from everyone else right at the get-go. It is, after all, one of your first impressions with prospective customers ? and first impressions absolutely do count on the internet. Not only is your welcome message a natural opportunity for you to connect with your subscribers, it's also your chance to make sure they remember you with positive anticipation so that they will be eager to open up your next message when it arrives. Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today. Ebook Rebranding - The New Ebook Marketing Power? Well, it is definitely yes!
|
| © Athifea Distribution LLC - 2013 |