www.1001TopWords.com |
The Nitty-Gritty Of Ezine Publishing
I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other publishers out there that do everything manually, and who really take the time to get down to a personal level with their subscribers. Typical daily hours for me as an ezine publisher - Reading other ezines/newsletters: About 4 hours per day. That 53 hours per day. Thank my lucky starts I`m great at mutli-tasking...hehehe Remember, a lot of us do this to bring you information that we hope will help you in some way or other, and I know how much it brightens up my day when I get a mail saying "Great issue, Anna, Keep up the good work!" So I`m guessing a lot of other ezine owners would really appreciate something like that. Putting out an ezine is a LOT more than just slapping together a couple of articles and a bunch of ads in an email, or on a website. I know there`s a lot of that going around too (I DO actually get tons of those ones in my mailbax daily too), so if you`re subscribed to a great ezine, take the time to let the publisher know, vote for them, recommend them to your friends, most importantly: Give Them Your Feedback!! At the same time, if there`s something you DON`T like, let them know that too. Without subscriber feedback, we`re basically just poking around in the dark, hoping that we are giving people what they want. We are there for you, please be there for us. -=-=-=-=-=-=-Resource Box-=-=-=--=-=-=-=-
|
RELATED ARTICLES
How to Make Your eZine Work for You Long After Its Published If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today. Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing Are You Ready For The Publishing Revolution? How To Publish Your Own Highly Demand Ezine Ezine is an electronic newsletter that is published through internet. As a home based business owner, it is important for you to have your own ezine. A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE One of the fastest ways to gain "Guru" Status online is to publish an EZine. Notice I said Publish. A Publisher is often responsible for finding and using the works of others. By using these 5 simple Step you will be able to publish an EZine with 5 Minutes worth of Effort Weekly. 22 Ways to Grow Your Subscriber List 1. Don't bury your subscriber form, place it on your home page and or every page and make it VERY easy to find. The Sticky Issue of E-zine Schedules While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it! 10 Critical Things To Do Before You Spend A Dime In Advertising "Research?" Why Arent You Writing Ezine Articles? I'm amazed! 21 Questions to Ask Any List Service Before You Sign on With Them If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you. Do they use MULTI-PART MIME technology? You'll need this if you want to publish an HTML newsletter. Otherwise you'll have to send out multiple versions for users who can read HTML, users who can't read HTML, and users on AOL. Do they offer some type of ORIENTATION OR TUTORIAL? If you're new to the game and/or technologically challenged then you'll appreciate any type of help they offer for new clients. What's their CUSTOMER SERVICE like? Are they prompt to get back to you via e-mail? Can you call them if you have a problem? Are they available more than standard business hours? What about weekends? Contact them and see how long they take to get back to you -- if it's longer than 24 hours, definitely keep looking. Do they NOTIFY list owners if there's a PROBLEM with their service? If so, how, and how quickly? Do they have CUSTOMER TESTIMONIALS to share with you? Or even better, client references? Contact some of these folks to see how their experiences have been. Do other BUSINESSES LIKE YOURS use their service? If most of their clients are large corporations, small businesses like yours may not get the attention they deserve. Is their interface EASY TO USE? Meaning is it easy for you to setup and launch each issue of your e-zine. They should offer a demo or let you access the 'mission control' area that you'll be using to test it out. Can you MANUALLY ADD AND REMOVE people to and from your list if you want to? Sometimes you'll need to do this, so you'll want the answer to be "yes" -- especially if you're moving over a list you've already collected. Can you access SUBSCRIBER REPORTS? How and how often? You'll want to know on a regular basis how many subscribes and unsubscribes you've had since the last issue. What appears in the "FROM" field when subscribers get your e-zine? You want it to be YOUR name if possible. Some spam filters screen out e-mail that does not appear to come from an individual person. What appears in the "TO" field when a subscriber gets your e-zine? You want it to be the person's name if possible. Along the same lines, some spam filters screen out e-mail that does not appear to be addressed to the individual person. Who has ACCESS to their servers and your list? Anytime you hand over your customer list, you're taking a risk. You don't want your service or anyone else using your list for spamming purposes. What happens if some addresses are UNDELIVERABLE? These are also called "bounces" or "bounce-backs." You don't want them to automatically remove names for "soft bounces," which are due to temporary conditions like full mailboxes. How do users SUBSCRIBE AND UNSUBSCRIBE? Do they have to visit a Web page or can they do it via e-mail (best if both options are available). Is the process single or double opt-in? (Double is better for more security - the user has to respond to a confirmation e-mail before she's added to your list.) Is the process kept simple? Can you customize your LIST SERVER DOCUMENTS? This means messages like your subscriber welcome and goodbye messages. (You'll definitely want to be able to do this, since the prewritten messages many list services use are horribly cold and confusing.) Can your e-zine give PERSONALIZED GREETINGS AND MESSAGES? Not necessary, but a very nice feature. For example, if your e-zine came to me, it would start off with something like, "Hello Alexandria!" How often do they BACK UP their servers? It should be at least once every day. Also ask if you can download your lists to back them up on your own, as a backup to their backup! Can you send a TEST MESSAGE out to yourself or another person before you send out each issue for real? You'll definitely want this because it's the best way to see how your e-zine looks on the recipient's end, do a proofread, and check all your hyperlinks. Can you see stats on your CLICK-THROUGH rates? If you publish in HTML, you should be able to see how many people - and even exactly who - opens your messages. Can they AUTOMATICALLY ARCHIVE your issues if you'd like them to? Some services will archive your e-zines at their site, others can configure it so they're archived at your own site (which is better). Are they currently BLOCKED anywhere on the Web? If so, it may mean they've been reported for allowing spammers to use their network. You don't want to work with any list service that's been blocked anywhere, because it means that your e-zine won't reach all of your readers. Become an E-Book Author ... Make Money From Your Knowledge! "E-Book" is short for Electronic Book---an organized set of content delivered in an electronic format. There are many different types of e-books including packaged executables, PDF, and formats for the handheld computer. Making Money Online With Web Publishing Who doesn't want to make money online? Internet is here to dominate our lives and spreading its tentacles very fast. Every month millions of pages are added to the web space and more and more people are getting online for almost everything ? from shopping to e-learning. Would you believe there are even online beggars with payment gateways where you can donate through your credit card if you are feeling charitable. If you do not exploit the internet for marketing your services or products you may as well be living in prehistoric times. 3 Money-Making Reasons for Displaying Your Newsletters on Your Website Seeing is believing. Unless your website visitors can experience your newsletter and appreciate its value, they're unlikely to join your opt-in, email list. By posting your newsletter on your website, you encourage more visitors to subscribe and you drive more profitable traffic to your website each month. You Can Develop An E-zine Even If You Dont Enjoy Writing! Do you know that many business owners market their businesses by writing content for their online newsletters (e-zine)? And if you don't enjoy writing, the authors make those articles available to you. Ezine Advertising Strategy Exposed-15 Tips to Boost Your Profits In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today. Plagiarism on the High Seas More and more companies are finding the value in informational advertising. Giving away information to the world. This has worked well as it tends to develop confidence in potential clients in your companies expert status. Positioning your company or in the case of a consultant in this way is truly a valuable strategy to enhance brand. Ezines, Ezines Everywhere! There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on. Does Your Ezine Publisher Try To Rape Your Pocket? If you have been online for a while, one of the most well know ways of selling online is to build an optin email list or ezine. So now there are thousands of email ezines on just about every possible topic. Three E-zine Alternatives You May Not Have Considered During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine." Internet Marketing Idea: Publish an Ezine Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea. True, it does take some work to publish a quality ezine, however the benefits you can reap in sales for your main product or service is worth the time and effort. Need Ezine Content - Think Holidays Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics. |
© Athifea Distribution LLC - 2013 |