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Promote Your Products Without Annoying Spam Filters
How many times have you realized that your email simply doesn't arrive to your list or you suspect something is going wrong because you don't get the response you are waiting for?, this is more common today than yesterday and will be critical tomorrow. It's frustrating for us that our Content is not deliver to the end-user, this is true for you and all the people dependable on email technology, the results plainly don't come, whatever they can be. Have you seen those funny email arriving to your email container with odd characters that some times seem like the sender is telling you rude words? Don't take it literally, is an effort from the advertisers to deliver their best proposition trying to bypass the filters... some of them will arrive, some of them are taken out from you and put inside the waste container of your ISP. Is there some hope for the small entrepreneur in this jungle of spam filters, viruses, and junk information? Deliver Quality Content To End-user And Promote Your Products Without Annoying Spam Filters: RSS Gives you the Chance To Deliver messages To End-user It's A Fact: At present this is the best way to beat spam filters, RSS is the fresh road to walk, getting rid of the problems that nowadays attack the email option, this allows you to send your messages to the users with 100% sureness they will arrive, we don't know if RSS is the email killer, its too early to state and coin this phrase, anyway some gurus say its here to bury email, some others think is only an alternative way to keep in contact with the end-user ... the only true is: You can deliver your messages spam free. But its not costless, you need to work, and work constantly and with quality, if any of these variables fail, all your efforts go to the drainage piping. Why? If the end-user are no more interested in your content he/she can kiss you good bye easily with a finger, the small one on the delete key. RSS is The Secret Weapon To Deliver Quality Content RSS gives the power to the end-user, this means marketers must be concerned with the content they deliver, for most of the sellers this is a hard alternative, but at the end the online world will see a lot of websites full of worthy content, the users will come again and again, and if this happen to you, your days will be longer and profitable. Deliver quality content is the advertisers and webmasters payment, this is not negative, Search Engines go in the same direction, if you want a good SE position it most be due to your content, content tends to be the only parameter in the near future. Make your homework and you'll see positive results in short time. If this not convince you, remember, email is living the hard way and if things go in the same direction it will go out of sight, at least like a marketing alternative. What all this means for the end-user? The end user just now is the winner, he/she has the control, are able to access any kind of information in accordance to his/her interest: news, marketing options, leisure sites, knowledge pages, new content is notified automatically, can subscribe/unsubscribe with total freedom, no more need to travel to the websites and waste time looking for something new.... C Zarza20+ experience in the information technology world,He has built financial system for several yearsBackground: Databases, Web , Finances ...czarzac@gmail.com http://www.nesswords.com
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8 Ways to Get More Email Addresses On Your List ... Today Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic. Make All Your Mailing Lists Double Opt-In Accusations of spam can be so harmful to your business that every effort should be made to prevent it. Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift. The five guidelines included in this series should become watchwords for ezine emailers as they incur the risk and responsibility of sending newsletters or any other repetitive type of email.Part 1 of 5: Treat Email as a True Risk and Cost CenterPart 2 of 5: Avoid Collateral DamagePart 3 of 5: Plan to Use Every Legitimate Tool and Tactic Available (M2M)Part 4 of 5: Build strong relationships (H2H)Part 5 of 5: Continuously evaluate messages, lists, and recipient populationsPart 1 of 5Treat Email as a True Risk and Cost Centernot as just an Internet infrastructure tagalongBecause it was "free", easy, and universally accessable online, email became the breeding ground for a vast number of experiments in communication and commerce. Ezines, newsletters, CRM programs and many other online publications are the product of some of those experiments. More pathological forms of information transfer also evolved in the same space, such as Spam and viruses. Today the Internet is trying to develop an immune system to fight those pathogens. Unfortunately, non-pathogen marketers and online communicators of all types have become the victims of this primitive new immune system's stumbling efforts.Many online publishers moved to email back when the costs were essentially limited to a computer, some bandwidth, and a lot of work. Well, email has changed since then in many ways, almost beyond recognition. As this guideline points out, the cost of email risk avoidance and email delivery assurance have now become significant, even when they are not direct out-of-pocket expenses.Senders need to catalog and understand the risks they face, and the costs to overcome these risks, as they adapt to the new hostile email environment.New Potential Legal Risks From Email Programs: Despite the prevailing opinion amoung newletter and ezine publishers that the recently enacted email legislation is directed only toward "Spammers", there is good reason to take these regulations rather seriously.Even if we assume that you only send permission-based email (that all of your recipients subscribed to your ezine), so by definition you are not a "Spammer", there are many other aspects of the email process that have now become regulated. Examples include email transmission practices, list records, operational control over complaints and unsubscribe requests, claims of false or misleading Subject Lines, and several other issues. Mistakes in these areas, even with clearly permission-based mail, can have legal implications. And in fact, precisely what constitutes "permission" is still being worked out in some cases.Online publishers should also be concerned about the motives and circumstances of some actions under the new laws. Targets may be chosen more for their ease of accessibility than for any serious infractions. It is much easier to find and go after a target you can see (such as an stable ezine) than it is to hunt down an elusive Spammer.Finally, there is a common assumption that the email laws of other countries are similar to those in the US, however in many important respects this is not true. The differences in these laws compels (at the least) strict controls be maintained for any lists that are not fully geographically targeted.See the Email PhD "Compliance" section to research the email regulatory environment further.New Service Access Risks From Email Programs:Impact on Your Personal CommunicationsSome online publishers assume that higher risk email programs, such as newsletters or promotional campaigns, are somehow naturally distinct or compartmentalized away from other types of personal email channels. Unless specifically designed as such, this is usually not true. It has come as an unpleasant surprise to many that blocking caused by, for example, an email marketing campaign can also cause the blocking of your email to friends and family. Blocking caused by a simple auto-response program at a minor Web site can disrupt your ability to communicate with anyone at a particular ISP.One basic response to this type of risk is to segment and isolate different types of sending streams so that a shut down in one area does not push your entire e-communications system offline.Recipient ISP DisruptionIt is usually easy to determine when communications are cut with a major ISP, potentially denying access to a large number of customers or subscribers. But blocking at any one of hundreds or thousands of smaller corporate and local networks can be robbing you of revenue, customer satisfaction, and name recognition without your even knowing it. Testing for these blocks can be a difficult and involved process.Direct blocking is not the only way in which email communication is disrupted at recipient ISPs. Having messages land in the Junk-bin rather than the In-box effectively eliminates that message for many recipients who automatically delete those messages without looking at them.Every recipient ISP has the right to interfere with communications it judges to be inappropriate for its network. Unfortunately, a small number of Spam complaints, an appearance on a Blacklist, or just the perception of that system's administrator may cause breakdowns that can be very difficult to detect and resolve.Unless you are an email wizard yourself, one of the most effective ways to begin to track down your delivery profile is through a delivery testing company. See the Email PhD "Data and Tracking" section for more information on this type of resource. Unfortunately, this type of service also represents a new cost for online publishers.Hosting ISP DisruptionEven more directly, publishers are sometimes surprised to find that their own ISPs or NSPs can, and will, kick them off the service based upon email sending history.It is amazing to realize that despite the sales cost and effort of acquiring new customers, and the service and support cost of retaining satisfied customers, most ISPs have placed the decision as to whether you can keep your service into the hands of a small group of "abuse" administrators. By declaring a violation of the contractual Acceptable Use Policies or similar provisions, these administrators have suspended many email and Internet accounts. Sometimes this can occur without notice, and often without recourse. Even very low levels or ratios of complaints can force you to scramble for new sources of Internet service.See the Email PhD "Sending Signature Management" section for more information on avoiding basic disruptions within your email service chain.Customer Affinity Risks From Email Programs:Changing Consumer PerceptionsIt is not unusual for a recipient to sign up for an email list on one day, and to report that email as Spam the next. The reasons why this happens are numerous, but unless a companies' email program is well managed and controlled there is a risk that a few recipients can do a lot of harm."Everyone knows" that Spam is a potentially dangerous pervasive evil online, and that any email they don't immediately recognize or want to receive at that moment is Spam (as incorrect as that definition is). The news media, recipient ISPs, and companies selling anti-Spam products are also training recipients that they need to actively suspect every email they get.Online publishers have to adapt rapidly to provide assurance and reminders to recipients that they actively requested to receive that email, and to embed relevant and high interest content in all of their sends.Negative Brand ImpactsBeyond the risk of turning off individual recipients with ineffective email programs is the broader risk of reputation loss within the general online community. Highly compliant, carefully managed email programs are their own reward when it comes to avoiding uncomplimentary PR outbreaks or having your name posted on the anti-Spam activist boards.See the Email PhD "Content Controls" section to further research customer perception management issues.Increasing Costs Within the New Email EnvironmentBy all accounts commercial email can no longer be treated as if it were free. 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Updated sending and tracking software purchases may also be needed.Performance Benefits That Offset CostsSimply put, you may have to absorb many of these costs to maintain effective, deliverable, and sustainable email programs. It is very likely that without this investment the efficiency of your email program will continue to slide, at the same time that the risks of uncontrolled programs are increasing.Conclusions:Over all, email sending programs have moved significantly away from the simple question of what "can" be done to a much heavier emphasis on what "should" be done, based upon increasing legal and recipient perception risks. The cost of sustaining effective programs is growing. Fortunately, so is the differential advantage of maintaining a working email communications channel.Copyright © by Email Ph.D. All Rights Reserved. Great Response by Auto Responder 1. Collect leads with your autoresponder. 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Signature File Dos and Donts Signature files have been around since, well, before most current Netizens were even aware that e-mail existed. Most will use their signature file as a quick identifier of who they are and what they do and provide a link to their Web site while those online for personal use will serve up witty, clever and many times interesting quotes. Ways to Use Autoreponders To Increase Your Profits When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only". At that moment I realized the awesome power of the autoresponder. Autoresponders - Simple Tweaks That will Improve Your Return Rate Autoresponders are, without a shadow of a doubt, one of the most powerful and important tools available to anyone marketing on the internet today. They allow you to automatically send out a sequential series of email messages to prospects who have signed up to receive your information and who you therefore know are interested in what you're offering. Is Your Autoresponder Truly Promoting Your Company? Getting other people to promote your web site is one of the most popular Internet marketing methods around, today. Affiliate relationships are all the rave with people who have web sites. Web marketers worldwide are trading links everyday, in hopes of driving each other's traffic to their respective sites. This is certainly something any hard-working Internet business owner should do, but it may be a bit overrated. While using affiliate advertising is a strong marketing ploy, effective use of multiple e-mail lists and an autoresponder is one of the most powerful, multi-faceted marketing tools available today. 4 Tips On Taming Your Email I remember when I was first introduced to email. I was working in a big corporation at the time. I thought it was the neatest thing since sliced bread. I hit a button and the message is sent instantaneously. What could be better? Since then, my feelings towards email are somewhat modified. I still think the technology is great, but I have witnessed too many people getting stressed out by the sheer volume of communications via this medium to know that for some it can sometimes be a curse instead of a blessing. Since none of us is expecting a reduction in the volume of email we will receive, you may find the following tips helpful in helping gain control over your email. Proven Techniques For Building A Responsive List We've all heard those who have Internet business-success stories proclaim, "Nothing will make you as much money as building a responsive list!" The trouble is, most people won't let you in on their secrets for building these goldmines. In reality, it isn't all that hard to do. |
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