|
|
| www.1001TopWords.com |
|
|
The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter
If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer: Unless you continually follow up with clients and prospects, they'll soon forget about you. But imagine calling or writing each and every one of your clients and prospects every week! That would be nearly impossible to pull off. Well, an e-zine achieves the same goal - keeping you on their "radar screens," but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU - not someone they heard about yesterday - when they need to hire a coach. If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle - clients passing on the word about your product or service - is called "viral marketing" these days. Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list - thanks to viral marketing mixed with some promotional legwork. Instead of simply *saying* how great your business is, an e-zine lets you *show* how great you are by sharing your expertise through tips or client stories. (As my old journalism professor used to say, "Show me, don't just tell me!") You're avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo! By showcasing your knowledge and skills, you're likely to attract more and better clients. And by sharing what you know well, you're saying, "Hey, I know my stuff! I'm an expert." If you make a living by providing a service, you're an expert in your own right. If you're still uncomfortable with that term, try on the word resource." (Okay, feel better?) If I visit your site today but aren't ready to buy from you today, you've likely lost me forever when I click away. BUT if you invite me to sign up for your free newsletter that features helpful information on the topic at hand, I'll be happy to sign up. NOW you've got me to market to, over and over, as long as you continue to give me the practical content you promised. This is especially powerful because statistics show that consumers don't usually purchase a product or service until after they've seen multiple messages about it. If you were to produce and mail a snazzy-looking *printed* newsletter, you could easily spend thousands of dollars each year. But an e-zine is essentially FREE to put together and publish - it just takes a bit of your time. And you can make it as long or short as you'd like. (Some of the best e-zines I get feature only one tip per issue and are less than one computer screen long.) For best results, keep it simple! (c) 2000-2003 Alexandria K. Brown. All rights reserved. ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
|
|
|
|
RELATED ARTICLES
Converting More Free Downloads to Paid Customers Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving them the download on the next page is not the best way to generate a quality opt-in list. Collecting accurate opt-in information from these visitors is essential to follow up education and making the sale. 7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business Did you know one of the most important tools in your Internet marketing arsenal? Sometimes it does sound trivial but it is one of the most powerful marketing strategies available on the Internet. Why is that? It's simply because it does everything in the background but this is how it becomes extremely profitable. Seven Tips To A Perfect Email Ads Everyone at some point in their Internet experience hasreceived an email ad that was simply to difficult to reador it's text was so badly broken up that it was impossibleto understand. Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing! You've heard of email marketing, but it isn't what it used to be. With today's abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out? Creating A Newsletter And Making Your Website Magnetic Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve the desired results. The Game Is Changing, Are You? It's happening. Again. To Personalize Or Not To...That is the Question If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages. Combating List Building Frenzy: Take The Time To Promote It is an accepted fact among the experts now that online marketing succeeds only with a quality, highly targeted permission email list in place. As a result, the multi-level marketers have pounced on this and everywhere you look another "matrix" lead generating system springs up. Track Customer Response With an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponderservice is tracking capability. Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines! You've done the hardest part; you've captured your prospect's email address. Now it is time to send your email to them. Most webmasters are thinking about what they are going to put in the email; how they are going to persuade the recipient to empty their wallet. This is all very well, but no matter how persuasive your sales letter is, if the email never gets opened, then it is useless. This is why the power of the subject line should never be underestimated. After the 'from' line in an email, the subject line is the next one that gets read. The subject line plays a huge part in whether an email gets read. Everyone is busy, especially more important people and so an email with a poor subject line is likely to be deleted. Here are a few ways to make your subject line extremely effective: 10 Essential Steps to Developing a Successful E-Mail Marketing Campaign Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing. What is Gmail? Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email services repository. Best of all, it's free! Well, it's going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail. Avoiding Blacklisting: Making Sure Your Email Gets Through We all know that email is probably today's most popular way to advertise. Every day our inboxes are filled with messages from people who want our business--whether we asked for the contact or not. Email is today's biggest communication factor; but why shouldn't it be? It's all but free to use, and it's almost instantaneous. Email Hosting ? Learn How To Use eMail To Grow Your Business Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. When email is used properly, it can help move your business forward. When it is not used properly, it can hurt your business. Ways To Persuade Your Web Site Visitors To Give You Their Email Address These are several ways that you can use to persuade visitors to give their e-mail address. How To Use a Message Sequence to Increase Your Sales If there's one thing I've learnt in over 3 years ofweb marketing, it is this: you *must* follow up withyour visitors. Make All Your Mailing Lists Double Opt-In Accusations of spam can be so harmful to your business that every effort should be made to prevent it. 10 Terrific Ways To Enlarge Your Subscriber Base 1. Create a unique selling proposition (USP). How To Build Your Greatest Opt-In List I get e-mails all the time from people on my list asking about how to build their lists. This is the most important part of your business. The more subscribers you have, the more joint venture offers you'll get, the more money you'll make, and the more people you'll connect with. The best tip I have on this is at: http://www.nmmastery.com/freereports/fastestlist.shtml Building Relationships Takes Time: Overcoming the Overnight Surge Urge Whenever we talk to a new or a "we hope to land soon" client, we are careful to stress the relational aspect of newsletter marketing. In fact, we go lengths to tell people that it takes time to build a list, time to develop trust, and time for people to feel comfortable enough to make the contact to initiate a purchase.
|
| © Athifea Distribution LLC - 2013 |