|
|
| www.1001TopWords.com |
|
|
Ten Reasons Why Online Surveys Are The Future of Marketing
Customers are tough cookies. They're extremely media awareand increasingly cynical ? it's a clever marketeer who canget under their skin. Online surveys reinvent thetraditional format and offer a unique way of interaction ?all the benefits of the internet without the programming. Here are ten reasons why they may be the silver bulletmarketeers' need, complete with examples supplied by MartinDay, managing director of Survey Galaxy - one of a newbreed of websites making online surveys quicker and cheaper 1. It's cheap as buttons Select the right survey website and creating surveys can befree of any charge and the cost to publish is minimal.Useful information harvested from surveys can be reused andrepackaged in other marketing and PR for use in pressoutlets making it a very efficient form of informationgathering. 2. It's easy peasy Anyone can develop an online survey. Survey sites allowpeople who are interested in the benefits of surveys, ratherthan technicalities, to side-step the required programmingskills and create relevant up-to-the-minute surveys,instantly ? surveys that are even easier to complete thanthey are to make. 3. Anyone can play Once the survey is online it's a simple step to promote it,either through email (with a link enclosed), via a linkfrom a website or referenced by other forms of advertising.Anyone who has the link can be connected instantly to thesurvey, at a time that's convenient to them, 24x7. 4. We've all got an opinion ? and we like to give it Customers like surveys ? they're not seen as spam, but asan empowering opportunity to make their voice heard and achance to have an impact on a brand. They can beparticularly good for broaching sensitive subjects withconcerned employees; a survey asking a workforce on theiropinion of change allows the key issues to be raised in apositive way and encourages employee participation. Onlinesurveys allow the message to reach each individual andinvite feedback in a manageable form. 5. Get inside their heads You can lead a customer to an advertisement but you can'tmake them think. Surveys actively engage the respondents,who think about the question before giving their response. 6. Beautiful relationships start here It needn't all end at the end of the survey ? while youhave their attention and are in the mood you can ask ifthey want to sign up for more information or a regularnewsletter ? making the most of the window when you havetheir interest. 7. If you like this, you'll love? Perhaps one of the strongest elements in a survey is theability to make inspired or useful connections instantlyto other areas. By including links within the survey towebsites that offer detailed information you are able toreinforce the marketing message. 8. Subtly does it Surveys can be used to associate a product with positiveattributes. By listing the many features of a product andasking the respondent how important they are, regardlessof their response, the product will be associated withthe features; if they are rated as important the positiveimpact is endorsed by the customer. 9. It's not just about selling A survey is an effective, quick and easy method topromote and gain acceptance for a difficult proposal;maybe a public body trying to gain acceptance and supportfor a particular scheme. Take the example of a citytrying to gain support from the general public for theirbid to host a future Olympic Games. A survey can explaineach benefit putting the respondent in a much betterposition to appreciate what the real advantages are thatmight just combat any negative headlines. As well aspromoting the cause, useful feedback is gained that canbe used to fine tune the overall marketing strategy. 10. Fresh topics engage interest Thinking laterally a lively and imaginative approach tosurveys can provide the 'hook' to engage respondents. Thesurvey subject can be focused towards a particular groupon a subject close to theirs hearts. The survey'smarketing message can take the form of a simple brandawareness message by stating that 'this survey wassponsored by brand name', or by finding a link from thesubject matter to the product ? something that issurprisingly easy and highly effective. Discover thebenefits of including in your website a Public Surveysection as many people who enjoy completing crosswords anddoing word puzzles enjoy completing surveys. Having apublic survey notice board as part of a website is a lowcost and automated method that helps to increase trafficand establish a loyal and returning following. Unlikediscussion boards there is no opportunity for people todisrupt the site by inappropriate remarks as the surveyresults are displayed in summary form enabling them todispense with moderators free and maintenance. Many of the techniques and a few more to boot arecontained in the following sample survey:- http://www.surveygalaxy.com/surPublishes.asp?survey_id=956 About Author: Martin Day is owner of Survey Galaxy Ltd.
|
|
|
|
RELATED ARTICLES
The House Of Print.Com Publishing has always been a difficult business to promotesuccessfully, which titles by which authors to promote, which genre, will it be fiction or non-fiction? Will theysell? Will they make money, both for the publisher and for the author? So many questions which there is no definitiveanswer and so the publisher takes a chance with his moneyand his time and resources and decides on which books to publish, promote and distribute to the bookshops. He may only distribute to bookshops in his own country and if theydon't sell well enough, will not be seen by anyone else in the world. 6 Steps to Attracting Black Customers Online by Jamila White, "The E-Commerce Diva" The Five Most Commonly Encountered, Off-putting E-commerce Errors While getting less public handwringing than during holiday season, the "abandoned shopping cart problem" continues to wreak havoc on online sales. Recently I judged a raftload of sites for the Webby Awards (my second time) and for the Inc. magazine Web Awards, as well as for my own clients. Here are the five irritants and obstacles that most frequently disrupt the visitor's shopping experience at e-commerce sites. The Lowdown On ECommerce: Making All The Pieces Fit Together The Lowdown on Ecommerce Cost Effective Ecommerce Solutions Ecommerce use to be about spending thousands of dollars on setting up your shop and hundreds of dollars on getting a merchant. My, how things have changed over the years. Now anyone with a few hundred of dollars in their pocket(or less if you have the time to learn it yourself) can have a great working ecommerce system up and running in the matter of days. This also includes the full ability to accept payments from Credit Cards, manage customers, create invoices and more. Cyber Banking The use of electronic cash as a means of transacting internet business may prove to be an acceptable alternative to credit card payments. It is reported that the withdrawal of major players from the attempt to develop e-cash is a significant setback. "?The use of digital or electronic cash in e-commerce transactions could lead to difficulties for Revenue auditors. Revenue auditors have traditionally had to grapple with the lack of controls associated with the cash economy. The increasing sophistication of business transactions and the development of a variety of payment methods have meant that cash payments have become a diminishing feature of business transactions." Why Our Site Was Removed From The ODP Our website, Best Of The Home, has been listed in the Open Directory Project for over a year. Recently, I conducted a search of the ODP for my site, to update it, and found that it was no longer listed in any category. Ecommerce - Boost Your Business ROI Did you know that over 90% of all online orders are processed by credit cards and that web sites that offer customers the ability to pay with credit cards can achieve up to 300% more sales than those that do not? How To Accept Credit Cards Online Anyone with an online business, whether for auctions,services, or virtually any type of product, has asked thesame question at some time during their quest to createthe ultimate online business - "How do I accept creditcards?" The Essential Christmas Web-store Makeover Ten great tips to turn online holiday shoppers into eagerbuyers - and satisfied customers. The Internet Challenge In spite of the increasing attention on how the Internet is changing the business landscape, many small business owners are still struggling to understand its influence. But unlike the ceaseless blinking of the home VCR, the impact of the Internet cannot be ignored. Doing Business Online ? Private B2B Exchanges Business processes are the building blocks of an enterprise. If one of these processes fails to live up to its expectation, business starts to flounder. How to minimize the risks, get a better monitoring of the processes and, at the same time, reduce costs involved? The answer is ? business process automation. Excuse Me, Are You Wasting Traffic? The largest cost and concern of an internet business is customer acquisition; traffic. Both quantity and quality of traffic directly determines the succes of an internet business. By the fundamental nature of traffic to an online business,one cannot afford to waste it. 10 Second Internet Person, sound familiar? Some people do not understand the Internet idea of online commerce, but then again some people do not understand themselves either. To fully understand Internet Commerce you really only need to monitor your "clicking habits" for a few days to see where you are going and what if anything you are buying. The modern Internet Consumer is there and gone, in a click of any eye, if you do not grab us with good stuff, SEE YA, we are out of here and the speed of light. However you can also make money on that fact and Google AdSense is just one way. Before you go hog wild on the Internet concept of making money in a virtual world you need to educate yourself a little; one of the books I recommend is: Online Business- What Makes It a Success! Only a few manage to sell everything under the sun over the internet. There are billions of web sites running online business, trying to outdo each other by various means. How Do You Make Money Online? If you learn how other people make money online, I mean really study how it's done and ask a lot of questions, there is no reason in the world you cannot make money on the internet as well. Merchant Accounts: What They Can Do For You Congratulations! You created an impulse in a customer to buy your product. One small catch? without some way to take their credit card number, your sale is as good as gone. One of the most important ways to grab that sale NOW, is to have your own Visa/AMEX/MasterCard merchant account tied to your shopping system. It used to be hard for just anyone to get a merchant account, but those days are long gone, (as you probably know if you turned on your computer today.) It seems like just about every company out there is ready to give you merchant account status, well, not give sell. To find a relatively inexpensive one, visit my site at http://www.KickStartCart.com. The Five Steps of E-Commerce You set up a retail business, you advertise in your local newspaper, you get customers coming into your store, and you receive payment at the cash register. Create an online store, and...how do you get customers? How do you receive payment? Why Arent People Buying From Your Ecommerce Website? Your stock is tempting, your prices right - your ecommerce website is good to go, but somehow the customers just aren't buying. So where are you going wrong? E-Gold E-gold is a digital currency, used extensively on the Internet for making payments in exchange for goods and services.
|
| © Athifea Distribution LLC - 2013 |