www.1001TopWords.com |
Whats For Lunch?
As an entrepreneur, I'm always intrigued by small businesses, home-based or not, that exceed the expectations of their customers in a big way. Let me tell you about one of them. Recently I spent some time with my daughter in her college town of Tuscaloosa, Alabama. We were spending the day getting her apartment ready for her return to school in the fall. When it was time for lunch, she wanted to take me to a restaurant in the small town of Northport, just to the north of Tuscaloosa. Northport is one of those typical southern small towns whose downtown area has been converted into a delightfully quaint shopping area. Central to it is a restaurant called City Cafe. What an experience. We arrived at the location at 11:30 a.m. Typically I like going to restaurants for lunch at that time so that one can "beat the rush." I commented on this to my daughter before we arrived; she just laughed. When we walked in, I understood why. I faced a room with Like visitors to Disney World, we automatically took our place at the end of the line. Then I began to look toward the front of the line and realized that it continued on into another room (which I couldn't see). So I asked my daughter, "where is the FRONT of this line?" Her response - "you'll see." Sheesh! So I began to look around at the diners surrounding me. Their plates were piled high with what can only be described as "down home Southern cooking." And the diners themselves? A quick glance around the room told me that this establishment attracted customers from every walk of life. At this moment, however, they all had one thing in common - the serious business of eating. Meanwhile, the aroma was making my mouth water. So I turned my attention back to the ultimate end of the line. When would I have my turn? About 15 minutes later we made our way to the next room. It was there I discovered that the front of the line ended at the doorway between this room and yet ANOTHER room. Both of these rooms had two rows of booths on either side. I didn't count them, but my estimate is about six on each side of the room, making about 24 booths in total. They could sit as many as four to a booth. I looked around for a hostess; there was none. Then I began to understand the system; you waited in line with your party, and when someone got up from one of these booths, you just went and sat down. Period. The waitress appeared at our table almost instantaneously, cleared off the previous diners' plates, wiped the table, and took our drink orders. Actually, what she said was, "Tea?" And you're an idiot if you order anything else. It's important to note here that if you order tea anywhere in the Deep South, it is understood that it comes iced and sweetened. If you want it any other way, you'd better tell them that. Time to check out the menu. It was at this time I realized that City Cafe operates five days a week only - Monday through Friday. The lunch menu consisted of your choice of entree and/or vegetables which you chose from the list for that particular day of the week. The price of the meal was determined by the number of vegetables and entrees you chose. This was Tuesday; my choices included fried green tomatoes. Who was I to pass this up? Beef tips with rice and steamed squash rounded out my meal, but I could just as easily have chosen from a dozen other tempting selections. It was tough to pass up the fried okra and steamed cabbage (my daughter chose the cabbage along with chicken-fried steak), but I was pleased with my meal. Dinner rolls and cornbread were, of course, provided as well. And the tea? Try drinking it to the bottom of the glass - won't happen at City Cafe. It's another person's job to make sure of that. The price for both our meals? I spent $10.75 - but $3.00 of that was a tip. No kidding. She and I had dined at a well-known restaurant chain the night before and the tip for that meal was the same as the price of the City Cafe meal itself. Guess which one I enjoyed the most? About The Author Cathy Bryant's newsletter, HomeBizJunction Herald, has just entered its fourth year of publication. Subscribe today by visiting her website, http://www.homebizjunction.com, and you will benefit from her practical, no-nonsense information on how YOU can achieve your dream of working from home!
|
RELATED ARTICLES
CRM = Customers (dont) Really Matter CRM was supposed to bring companies closer to their clients. The basic idea was to; find out what a client wants and needs, give it to them, and get them to be your client for life. The Consumer Power While most companies talk about consumer friendliness, customer centricity, customer relationship etc. more often than not they are mere lip service or jargons with little sincerity behind these grand sounding words. Your Number One Asset Customers put you in business, keep you in business, and they can put you out of business. Therefore, your overriding feelings at all times should be: customer love, customer satisfaction, and customer convenience. The 7 Principles of Business Integrity If you have integrity, nothing else matters. If you don't have integrity, nothing else matters. -- Alan K. Simpson Are You Giving Your Customers Enough Reasons To Return To Your Business? Good customer service just isn't enough anymore in the marketplace in which we live. Times are changing and business owners are learning that they need to create such an awesome customer loyalty program that they are always at the forefront of their customers' minds on a regular basis. Identify Your Silent Customer Service Message With the growing number of people in every business sector,doing business requires creativity and ingenuity. Theentrepreneur that understands the importance of thinkingdifferently is the entrepreneur that sees their businessesgrowing. However, too many business owners are relying onthe old ways of doing or packaging their products and services. Whether retail or service oriented, old clichés and techniquesno longer work. Dealing with Disgruntled Customers No matter how hard you try, in business you simply can't please everyone. You could have a highly trained customer service squadron and an award-winning product, but still you'd have some buyers who just weren't happy. The bad news is that unhappy customers are more eager to share their experiences than happy ones which could spell disaster for your business. Customer Service - How Good Are YOU? At 8.30 am a wealthy client (on his way to make a presentation to the local council at 9 am) walked into a store that sells photocopiers. They also provide a copy service. He wanted to make a back-up copy of his lengthy presentation. If Everyone Thinks They Give Good Service, Why Do We As Customers Think Its Poor! First of all let's look at what customer service is all about. More Customers - Watch those Little Things Two situations, two perfectly acceptable experiences, but in one case, an excitement about great service and in the other case, just OK. Can Three Words In Websters Dictionary Be The Key To Customer Loyalty? Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that's so gluey, that you never go bluey in the face. Funnily you don't have to go far. Reach for your Webster's dictionary and you'll discover a hidden secret to customer loyalty. Whats Love Got To Do With It? Customer Loyalty, we all want it. Don't we? All of the World of Business Is a Stage One of the basics of acting taught to me in grade school was the important principle of "staying in character." Staying in character means holding the image and personality of the character you are assigned to portray without letting your own personality leak through. Tips for Curing Bad Customer Service Bad customer service is everywhere these days - unmanned front desks, surly servers, clueless staff, employees talking on the phone, and managers who refuse to acknowledge a customer. It's no longer an exception ... poor service has become the norm. How Do You Create Customer Loyalty? Another sad fact of life is that these days, very few customers are loyal. Most of their loyalties lie with their bank accounts, and you can't blame people for watching their shrinking dollars. If you have regular clients, offer them an extra incentive now and again. Thank them for visiting and remember their names. Give them an additional discount for regular business or a promotional item to remember you & your business. Customers - Hold Onto the Ones Youve Got You probably spend a great deal of your time looking for newcustomers or clients. However, are you sure your doingenough to hold onto the ones you've got. Customer Service Is Dying - and Im Not Feeling So Good Myself Have you ever called a company and been greeted with the phrase "Hold, please"? How do they know you can hold? They don't even know who you are. Maybe you can't hold; maybe you have 10 seconds of juice left on your cell phone and your hair is on fire. Then you finally get someone on the phone, only to be told, "I can't actually help you; I'm just paid to apologize, and I'm really sorry about that." RETAIL GREETERS: Sales Builders or Customer Turnoff? Do you need greeters or should you avoid them? That is the perplexing question many retail organizations are struggling with today. Often touted in the press as the perennial example of the benefits to employing greeters,Walmart has hung on to its practice faithfully. But does it work and if so, will merely placing any warm body with a forced smile at the door to your store do the trick of converting entering customers into satisfied shoppers? Handling Customer Complaints Even the best business will receive an occasional customer complaint. Knowing how to resolve these complaints will help you gain loyal customers who will then refer others to your business. Here are some important tips. Communicating Value Abstract: People buy for their reasons, not yours. This article covers the key elements that prospects want to hear you talk about. |
© Athifea Distribution LLC - 2013 |