|
|
| www.1001TopWords.com |
|
|
Local Search on Cell Phones will Derail Yellow Page Directory Usage
Local Businesses have Been Slow to Capitalize on Search Engine Notice Yellow Page directory usage has been falling for years. But most merchants who've always relied on their directory listing for new business have not taken the necessary steps to promote themselves online as well. Local Search by search engines makes the Internet a vital component of more and more retail sales. Buyers can find convenient sources of products or services (the time-honored role of the Yellow Pages) with queries that include a geographic element. They narrow their search by adding a specific city, zip code, region (Pike's Peak), county, etc. Only nearby businesses appear in the results. Suddenly, even the smallest business (without a website) has a chance of being easily found online. The Public's Buying Habits Have Changed Over 25% of all search-engine queries are for Local Search results; and that percentage is growing quickly. Last year, both Google and Yahoo committed to expanding the value of Local Search results they deliver. People want them and are driving the trend. Small businesses that don't get aboard risk being left behind (and unfound). Increasingly, customers go online first to find product information and sources - even if they intend to spend their money locally. Instead of opening the fat Yellow Page directory (which is months out of date, since it's only updated once a year), they "let their fingers do the walking" online. That could be Internet Yellow Pages (IYP), a search engine query such as Google or Yahoo, or visiting a specialized online directory. There are many demographic reasons why people no longer make the Yellow Pages the first step in their buying process. They still want to research their options, but are often looking for different information than Yellow Page ads provide. Get Local Search Results on your Cell Phone Add convenience to the search, since Google brought out Local Mobile Search in March, 2005. http://mobile.google.com/loc_search.html Google Local lets callers find everything from restaurants to retail outlets using their mobile phone. This option is available in most American cities. People can access the mobile web browser on any mobile phone or device that supports XHTML (WAP 2.0). Visualize yourself driving down the street, and you decide you'd like sushi. You park and enter "your town" plus "sushi" into a Google search on your cell phone. Within seconds you know your choices. You can even get driving directions, maps and "click to call," if you have a question. Now, that's miles ahead of finding a payphone and digging through the directory, assuming there is one. Conduct a Local Search from your Cell Phone - Type http://mobile.google.com/local - Enter your local search query in the 'What' box - Enter your location in the 'Where' box - Select and hit the "Google Search" button - Scroll through your search results - Locate a business's exact location - Get driving directions to your desired location - Place a call directly to a listed business Callers can also get Local Search results by going to the Google home page on the phone's web browser http://www.google.com/xhtml Business Owners Must get Listed so they'll Appear in Search Results Given the widespread use of cell phones, Google's new feature will create an immediate impact. People on the go (and who isn't, anymore?) will have less reason than ever to look in the printed Yellow Page directory. What to do? Yellow Page Sage http://www.yellowpagesage.com provides step-by-step how-to, so your business gets found when suitable buyers are looking. Make life easier for yourself - and customers relying on their cell phones to decide where they should spend their money. It's time to develop your marketing strategy beyond what the Yellow Pages can deliver. Be sure your operation is easy for people to find, whether they use a print directory or the Internet. Get your share of the free exposure that Mobile Local Search will be able to send your way. ©2005, Lynella Grant --Dr. Lynella Grant Author, Yellow Page Smarts: Make more money from your directory ad in tandem with your website http://www.yellowpagesage.com Smarter ways to attract more YP customers. Local Search resources Off the Page Press (719) 395-9450 --Dr. Lynella Grant Author, Yellow Page Smarts: Make more money from your directory ad in tandem with your website http://www.yellowpagesage.com Smarter ways to attract more YP customers. Local Search resources Off the Page Press (719) 395-9450
|
|
|
|
RELATED ARTICLES
Cell Phone Abuse: Are You A Victim? Like millions of others, you may be the victim of cell phone abuse. What is cell phone abuse? Let's say you're in a public place trying to concentrate on something or having a face-to-face conversation or just enjoying a peaceful moment when a stranger 5-10 feet away starts talking on his or her cell phone. If, as a result, your concentration is broken or your conversation is interrupted or your peaceful moment ruined or you are otherwise disturbed, then consider yourself the victim of cell phone abuse. Prevent Phone Monitoring with Digital Spread Spectrum If you are using an analog cordless or cellular telephone, someone is listening to your conversations! Indian Mobile Infrastructure - To 3G or Not To 3G To most overseas investors circa 1994, a first look at the Indian Telecommunication Policy appeared to mitigate concerns. In our naiveté, we expected this Policy to put India at least on par with China where a stifling regime governed telecommunications. A disastrous implementation however ensured India languished behind its neighbor on tele-density, cellular usage and broadband coverage. Recognizing Common Cellular Phone Problems Cellular phones are in schools, banks, malls, and homes across the country. While cellular phones have been an important technological advancement, they're not without their drawbacks. What is SMS? What is SMS? Cellular Phones ? Things to Consider When Buying a Phone Staying connected with a cell phone has become a way of life for most people. As a result, there are many types of cell phones on the market. Knowing what is important to you in a phone can help you decide which cell phone to purchase. The following is a list of things to consider. Advantages and Disadvantages of Prepaid Cell Phones We are constantly seeing advertisements on TV promoting cell phones and cell phones carriers with what they call great introductory offers if you sign up with them on their network. Sorting Through Your Cellular Phone Options Some people purchase a cellular phone for emergency use only, but others use their cellular phone on a daily basis as a replacement for their land-line home phone. With the number of options available for your cellular phone, finding the right phone for your needs can be confusing. However, there are a few basic points to remember that can help you make a more informed purchasing decision. Cellular Phone Company Cellular phone company list. How Successful Is 3G REALLY In The UK? How successful is 3G REALLY in the UK? I'm getting mixed messages about 3G take-up in the UK. On one hand, 3 announce that they have added 3m subscribers (http://www.guardian.co.uk/mobile/article/0,2763,1449689,00.html), and then on the other that Vodafone is thought to have attracted fewer than 200,000 customers in the UK to date (http://www.guardian.co.uk/business/story/0,,1438432,00.html), and Virgin Mobile have announced that they are pulling back from a a major launch of 3G due to a sensing a lack of interest (http://www.guardian.co.uk/mobile/article/0,2763,1441419,00.html)among subscribers for the new technology. Review of Bluetooth Wireless Headsets Bluetooth headsets make up one of the fastest wireless markets here in the US and around the world. Headsets with Bluetooth wireless technology are capable of working with a variety of other Bluetooth enabled devices such as cell phones, PDAs, and digital music devices (like the iPod). Unlike conventional headsets, Bluetooth headsets do not require wires of any sort, but rather receive information from your portable device through 2.4GHz radio waves. The range of communication for most headsets is somewhere around 10 feet, which is usually plenty long. Mobile Devices Security As this security solution is not such a great idea, other companies have researched, and finally found a new way to prevent cell phones and PDAs theft. This method permits to remotely disable up to four different tasks of a stolen cell phone or PDA, rendering it inoperable. But at the same time data contained in the device are locked. The beauty of this option is that the unit is not damaged in any way - full functionality and data can be easily restored if the device is recovered. Thus, the device is useless to the thief, but it can be reactivated and restored if it is recovered and returned to its rightful owner. GPS Cell Phones Motivated by the events of 9/11 2001 and problems with 911 calls from cellular phones, the FCC requires that by the end of 2005 all cell phone carriers must be able to trace the location of cell phone calls to within a range of no more than 100 meters. Cordless Phone Systems Cordless phone systems offer many features and are ideal for small businesses or businesses that are run from home. As well as increasing the portability of your phone system, they also increase office efficiency and productivity. How To Save Money On Long Distance Calling Cards And Cheap Phone Cards In the old days (7-10 years ago) there were no long distance calling cards and cheap phone cards so it could cost you a ton of money to make long distance calls. Calling your grandparents in another state or calling home from college on the weekends was very expensive and prohibitive. Best Cell Phone Service Plans - Choosing The Best Wireless Service Plans Once upon a time, decisions about telephone service were easy ? you either wanted it or you didn't. Those fairy-tale days are gone for good since the advent of the cell phone. Now, we not only have to figure out what type of mobile phone we'd like to have, but also what features we need, whether or not we want a contract or simply prefer to purchase pre-paid minutes without such a commitment, what accessories we think we might like and what type of plan will best meet our individual or family needs. Defeating Crime With Digital Camera Cell Phones The newest techno gadget, which is reshaping the way teenagers interact is the Digital Picture Camera 3G Cell Phone. As more and more people have these and as higher bandwidth and video compression technologies are introduced we will see a whole new realm of communication. As people communicate on cell phones with video and pictures we will see a decrease in crime. Cell Phone Reviews ? Why Do Them? Well let's be honest some people just don't bother doing cell phone reviews, and why should they? Well let's keep things simple, would you just walk into a car showroom and drive away within 5 minutes, not many would unless you have done your homework first. Cell phones can be complex, you need to know what you what before you jump and buy, and then there are the cell phone carriers, who to choose from. A little research goes along way. The cell phones today are far different than when first introduced onto the market. We now have GPS phones, camera phone, PDA phones and phones with Bluetooth technologies. Bluetooth, when it first came out I thought it was a fashion icon to dye your teeth. You have to be aware of what you are buying in order to maximise the usage. Knowing the difference between Cell Phones and Cell Phone Plans Will Save You Time and Money Many people go looking for cell phones without too much emphasis being put on the cell phone plans. Many new users who sign up to the different networks have been sold to rather than choosing the best option the suits them. Research is important. Cell phones & plans can be an expensive commodity. Call Russia Feeling Like a Royal Romanov Get set to be greeted by the Russians, with a grandiose display of a regal past from the Romanov's to Peter the Great and Catherine the Great. In the form of tall spires, arched bridges, graceful canals, onion domes, icon paintings and wedding-cake skyscrapers; a fusion of Western and Eastern influences can be found everywhere. Backed by a legacy of literary and art greats like: Tolstoy, Chekhov, Pushkin, Rublev, Levitan and Vrubel; Russians are a cultured community who are widely read and attend theatre regularly.
|
| © Athifea Distribution LLC - 2013 |