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Branding InformationHow Much Is A Great Business Logo Really Worth?A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. If a logo is the company spokesman, how much is it really worth? Corporate Branding and Professional Logo DesignAny business with the minimum interest to be successful should concentrate on developing their corporate image and when I say ?any business?, I mean it, absolutely any business?even if it?s a mom-n-pop shop. ?Corporate image? might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Irrespective of the size of the business it is very important to determine how do you come across to your potential customers? How do you compare to your competitors? These factors are largely determined by your branding and marketing strategies. Branding tools like logo designs, business cards etc goes a long way in creating your corporate image. Any marketing communication material should ideally have your corporate logo on it, which would give more credibility for your business as well as help your client to perceive your business as a professional enterprise. Acquire, Then RebrandAcquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer. Branding: You are the BrandWhat's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Companies work very hard to establish their brand, sometimes failing when they attempt to tie a secondary product into the popular brand name. Does anyone even remember A1 chicken sauce? Articles: The Perfect Branding ToolIf you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web. How a Great Tagline can Help your Business"Just do it." "We try harder." "The Ultimate Driving Machine." "Be all that you can be." Taglines are one of the best ways of branding a product, service, company, or organization for years. Like these: Branding 101: Why Its Critical to Business Success and How to Do It RightWhat?s Your Brand? Top Eight Mistakes to Avoid When Naming Your BusinessNaming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing a name for your new business is vitally important -- you're right. With 18 years in the naming and branding business, I've witnessed the good, the bad, and the really bad. Here's how you can avoid the worst of the mistakes and get off to a good start. Logo Design TipsLogos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which in-turn builds branding. Business owners and overly enthusiastic artists can often go astray in their efforts to design the perfect logo. There are too many examples of logo designs that look uninspired, overtly abstract or seem to be nothing more than whimsical art. Many of these logos are designed without forethought into usage, application or even cost impact upon a business. So how do you create a logo that makes business sense? Consider following a few simple guidelines: Intelligent Design comes from Brand & Account PlannersI?ve been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching ?intelligent design?. I can?t help hearing ?intelligent design? as emerging from scores of focus group research. Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting FocusedYes, yes, we've heard it all before... loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job. Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)Make A Bold Promise Then Back It Up With An Awesome Guarantee Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)Make A Bold Promise Then Back It Up With An Awesome Guarantee The Importance of Branding - Can It Really Make a Difference?As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinforces the importance of branding when we promote our business. Think about one of the world's most popular athletic shoe companies, Nike. The importance of branding is exemplified by the fact that when you hear Nike, you think athletics and "Just Do It." A great brand name and association has catapulted Nike to the top of its industry. What About Me? What You Need To Know About Me-MarketingWhat about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me?"
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