www.1001TopWords.com |
Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is. Let's us discuss Ray Kroc, founder of McDonalds and the Father of Franchising. In this philosophical discussion let us look at history for a moment shall we? If Ray Kroc had to pay $45,000 to create disclosure documents to franchise right out of the gate, could he have still had the capital to do it? Would he have wanted too? What if he had to pay an additional $15,000 per year to stay registered in all the states; another $10,000 to $20,000 to keep up with the law changes and case law? Could he have actually stayed in business? If Ray Kroc in those early days had to pay $25,000 for financial audits could he have survived? If the number of accountants willing to do audits were cut in half due to current errors and omissions insurance and peer review costs would Ray Kroc have been able to juggle that during his first five years traveling the country and sleeping in hotel rooms, while building the business? Remember Ray Kroc was not married to wealth like the late Sam Walton who toured the country in a motor home looking at sites and studying the competition. Ray Kroc and Sam Walton both had to do it the hard way, but Ray Kroc was doing it out of cash flow. With the current problems in complying with all the accounting audit issues in franchising after the most recent Sarbaines Oxley Law causing delays of necessary audits in a timely fashion due to fear of violations in the accounting industry, demand for more audits in all sectors causing serious supply and demand issues getting an audit done on time for franchise registration renewals is tough? Could Ray Kroc have accomplished this too, along with the additional costs and state registration deadlines? Wait we are not done yet. If Ray Kroc had to comply with all these proposed rule changes and existing rules and revise his disclosure documents each time an attorney created case law which might be detrimental to the over all system, could he have survived in the first five years? Yes or No? If Ray Kroc had to deal with all the different state laws and contradictions in Federal Trade Commission rules, could he have done it? Remember his first stores were in "Cal-if-Forn-ia" (Arnold Humor) and Illinois. I submit to you that Ray Kroc could not have done what he did and McDonalds would never have come to be. I also submit to you that NPR would be closing it's doors and gone off the air this year if it were not for his wife's donations. Ronald McDonald House would not be available either. Millions of Americans would not have learned customer service or had that first job to teach them such important aspects business. The State of Idaho, where Simplot Potatoes grows it's crop would not have made the profits and paid the tax income which allowed that great state to prosper. The Beef industry would have also been severely impacted, how would that industry have faired in the heated mass media hysteria of Mad Cow or the droughts causing cattle to be taken to early slaughter. Those frivolous lawsuits in Canada about being fat would leave our Canadian neighbors with nothing to bitch about and we wouldn't want that? Also the reality of the need for tort reform example of spilt coffee would never have existed? Do you doubt what I am saying? Well then "Grinding It Out" Ray Kroc's book can be found still and it ought to be required reading for all Federal Trade Commission employees who have never had to make a payroll and any attorney who has never made a legitimate living in a business of their own before commentary on this proposed set of rules. It appears that the word smiths are out in full force and we are maintaining an on-going dialogue from a topic proposed in 1995, with comments in 1997 and 1999 at a time when much of the those comments are in fact irrelevant here in 2004. A more relevant discussion would be how best to separate out the business opportunity rules from the franchise rule and then close the Federal Trade Commission's franchising division all together since no problems perceived or known currently exist. Does anyone doubt this truth? Perhaps another example, forget about Ray Kroc, the father of franchising for a moment, let's just say for the sake of argument that this current situation in the industry existed back then and Ray Kroc grew up an old bitter man and retired salesman? Forget that the McDonalds Big Mac is used by the International Monetary fund as a guideline for international cost of living standards in modern and developing nations. Think of the story "death of a salesman" and leave it at that. Put Ray Kroc in the same shoes as any of the current up and coming home grown entrepreneurial superstars of today, being stifled under a Tsunami of tort law and a Hurricane of over regulation. Why can't we end this storm, why are we unwilling to see the truth at the Federal Trade Commission? And that is just one of many agencies Ray Kroc would have to deal with today, think about it. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
|
RELATED ARTICLES
The Top 10 Strategies for the Positioning of Success Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big in today's cutting edge world of business, you have to begin by thinking differently and by challenging the status quo. Whether you are a new or an established business owner, these ten powerful strategies will position your company for big success. Branding 101: Why Its Critical to Business Success and How to Do It Right What's Your Brand? Brand Building 201: Finding The Ideal Way The strongest and longest lasting brands branch off of anexisting category. Branching takes patience and time.There are two speeds for launching a brand, each one withits own pros and cons. The Trust Issue In Marketing One of the prime motivating factors in the purchase decision making process is "trust". A consumer will at some point for however long or short of a time, ask the question, "Can I trust this company/person/product?" Create a Niche: Stoke Your Market With Affiliate Branding Propose success, demand performance, and brand your market with appeal. In a world of costly business start-ups, expensive design tools, and rugged competition you can still beat the system. Success reins the process as our instructional tools are put to use building websites centered on content with focused keywords and performance. Business Image One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it up in a very large small business and then franchised the business. I retired at age 40 after setting up franchises in 23 states and four countries. It is an automotive and cleaning franchise. We always believed in image and cleanliness. How can you sell cleaning services when your equipment is ratty looking, it shows a complete disrespect for the customer. Measuring Return On Investment ...or Is My Brand Working? Intelligent Design comes from Brand & Account Planners I've been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching 'intelligent design'. I can't help hearing "intelligent design" as emerging from scores of focus group research. Branding Yourself To Increased Profitability Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust. Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible. Trademark Your Business ? Lessons Learned Small business owners learn many lessons the hard way - throughthe school of hard knocks. I recently experienced my own toughlesson concerning the importance trademarking my business name.Like many solo-entrepreneurs on a tight budget, the thought oftrademarking my business name was not high on my priority list.Had I placed more importance on it, I might have saved myselfsome anxious moments, not to mention a few hundred dollars inattorney fees! Logo Design - Corporate Identity Branding - Brand Identity Guru Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid brand image. Your Web design, brochures, ads and all other collateral should be developed to enhance the corporate identity of your company and enable customers to instantly identify with your organization's spirit and messaging. Is Your Logo Helping or Hurting Your Business? The quality of your logo can mean the difference between success or failure. It can be that simple! The Brand Called You The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual, and personal needs that may not necessarily be addressed in our daily work. Address these needs and you begin to improve your brand. Here is my agenda for building your brand.Join and participate in community and professional organizations Generate media coverage about your brand Stay in touch, or renew old ties with friends, family and business associates Let's examine how each one improves your brand.Join and participate in professional and community organizationsThe best brands grow, evolve and get better with time, while maintaining their special qualities from the past.Professional and community organizations provide ample opportunity to learn and grow.They provide professional development opportunities. They allow you to network with peers as well as with people you would not necessarily ever meet in the normal course of your workday.For instance, I am a member and served on the board of our local International Association of Business Communicators chapter. This allowed me to broaden my contacts in the corporate communications world, as well as form a number of friendships I probably never would have developed. I'm also a member of the North Carolina Citizens For Business and Industry. Here I meet people from all walks of life and all work disciplines. Finally, I am involved with Charlotte Reads, a local non-profit that focuses on literacy issues. This allows me to use my communication experience in support of an issue I feel very strongly about.But it's not enough to just join groups: you must participate to benefit fully. As a participant you have the opportunity to stretch, to gain confidence in yourself. Learn to lead by involvement on the board or in a special project.If you are a communicator by trade, try being treasurer for the group to exercise the other side of your brain, or take on a special project about which you feel strongly.Generate media coverage about your brandAll that professional and community involvement will certainly lead to opportunities to leverage that involvement into news about the brand called you. And, of course, there will be promotions, new assignments, and awards at work, too. More opportunities to make headlines.Your achievements are of interest to local print, broadcast, and online media, particularly the business pages. In Charlotte, the Observer has a weekly feature called On The Move spotlighting someone in a new position. The Charlotte Business Journal has a similar feature called Moving Up. If it is a big enough move and your company won't do it, pay the estimated $150 to place it on BusinessWire or PR Newswire. Consider it an investment in your future. Don't forget trade publications serving your industry and alumni publications.Seek out speaking engagements and write guest articles, too. This is yet another way to publicize your brand. And don't forget to do news releases when you make a speech or write an article. It's all about merchandising.To stay top of mind, you might even want to develop your own monthly e-newsletter like Think, the Hoover ink publication. Keep it mostly informational and limit the commercial material.Stay in touch, or renew old ties with friends, family and business associatesEveryone you know can be a brand ambassador for you, so stay in touch or reach out to those you haven't talked with for a while.Yet another reason for having a monthly newsletter that shares your expertise.The network of contacts you have built over your lifetime will be instrumental if you decide to start your own business, or change jobs.So, heed this word of advice: always deal fairly with people. One bad experience with your brand can negate 10 positive ones.Now, get out there and start branding. Boston Brand Building - Brand Identity Guru "Make no little plans, they have no magic to stir your blood... MAKE BIG PLANS. Aim high in hope and work." So wrote Daniel H. Burnham in the last century. The big plans are important. They capture your vision. The next step is to break them down into "do-able" chunks, chunks that can be done in even one day. That is what gives you a definite sense of accomplishment, isn't it? The big plans are necessary, the baby steps, imperative! Why Should I do Business With You? It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's. What is Private Franchising? It is Nothing Someone Made It Up The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Biz Ops to separate the two business models by way of legal definition. Any failure to completely separate them will trigger additional problems down the road and cause the current on-going process of rule review to continue, without any formalization for decades. The Aim of the Name Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers. Britney Spears Branding How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps. A Successful Failure A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote. |
© Athifea Distribution LLC - 2013 |