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Book Reviews & InformationDont Eat This Book by Morgan Spurlock: Lightweight But Convincing Expose of the Fast Food IndustryFor those of you who've been on another planet for the past year or so, Morgan Spurlock is a filmaker who spent an entire month eating nothing but McDonald's food and filming the decline in his health, expanding waistline and other alarming consequences of this damaging diet. HIV-Muscles: This is the Title of a New Book about One Mans Battle with HIVToday Lavaine is doing well and able to go about life in a manner which would never have been thought possible in 1986. This was the year which he was diagnosed as HIV+. The first treatment for HIV was called AZT, in 1988. The Legend of Juggin Joe - A Preview of the Comedy Sensation You Dont Want to Miss!THE FROGGIN INCIDENT Men of Extreme Action - Book Review"Action, thriller and humor ? this book has it all! Men of Extreme Action by Joseph Kochanoff is one of the better books I have reviewed this year. Based in the action movie making industry, Joseph incorporates murder, excellent fight scenes and sabotage. Gilleland Poetry: A Book ReviewFor me, poetry is often too obtuse and difficult for me to get into. Whether it is the abstract metaphors, or difficult line structure, I end up struggling more than I would like to. And if I struggle too hard, I don?t stay with a book of poetry very long. Story Structure - Three HeroesThree Heroes Story Structure follows the Hero?s Journey mould but distinguishes itself by making both the hero and the shape shifter both likeable and deserving of the final prize. Amazing Holy Grail DiscoveryIn a profound and provocative work of scholarly detection, best-selling UK author Philip Gardiner shakes the foundations of modern belief by at last revealing the true origins of The Holy Grail, Elixir of Life and Philosopher?s Stone. Shrouded in mystery, these highly enigmatic symbols have long been revered and The Serpent Grail proves, without doubt, that all three are inextricably linked, originating from the same ancient source. Story Structure ? Classic Hero?s JourneyThe Classical Hero?s Journey is one of the most detailed story structures containing 106 sequences overall and 32 in Act III alone. Her Backyard: Book ReviewHer Backyard by Doreen Lewis is an adventure, romance novel that depicts a career woman in the middle of self-discovery. It is about making choices that may not be so easy to make and complex relationships between co-workers, siblings and friends. I am certain that many readers within the age group between 30 and 40 will find a connection with Audrey, the main character. The Southwest Airlines Way - AchieveMax� Top Ten Book ReviewOver the years, several books and countless magazine and newspaper articles have been written about Southwest Airlines. Numerous MBA programs highlight the Southwest structure, its culture, its CEO, its low fares and other reasons as to why it is the bright spot in an otherwise dismally performing industry. Fortune magazine calls Southwest Airlines "the most successful airline in history." With a market value greater than the rest of the U.S. airline industry combined, Southwest Airlines is an amazing company with amazing management practices. No one, however, has completely captured the real explanation of why Southwest succeeds. What Really Works - AchieveMax� Top Ten Book ReviewIf you watch television, read the newspaper and/or magazines, frequent the Internet, or simply move in any kind of a business circle, you must have, at one time or another, pondered the following: Getting HipGetting Hip by Sigrid Macdonald is a delicate story of one woman; Sigrid Macdonald and her beginning to end on a road to preparations and recovery from a total hip replacement. This book is a source of beneficial information for anyone who is searching for the facts about hip surgery. The information in this book can help to answer questions about total hip replacement, revisions, hip resurfacing, and preparations. Hug Your Customers - AchieveMax� Top Ten Book ReviewDon't panic. Jack Mitchell, the author of Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results, isn't suggesting that you take his title literally. Hugging your customers, he says, has nothing to do with being touchy-feely around them and everything to do with offering them over-the-top service. His advice is hardly groundbreaking. For instance, what rookie employee has not heard the old adages such as "know your customer, think outside the box, have a 'no problem' attitude"? While we've all heard this obvious, age-old advice repeatedly, how many of us can honestly say we've seen it practiced with any level of success where we shop, eat, travel, etc.? That's the point of this book. Everyone knows what should be done to create repeat customers ... very few people do it! How Would You Move Mount Fuji? - AchieveMax� Top Ten Book ReviewFor a number of reasons, today's hiring managers from Wall Street to the Silicon Valley are totally restructuring their approach to interviewing job prospects. Few will admit it has anything to do with the fact that our litigious society makes it very difficult to ask almost any personal question of today's job applicant. The majority of those interviewing today don't even bother checking references because they know anyone they call will provide little or no information on the employee in question for fear of legal retribution. Again, few will admit these facts for obvious reasons. However, for these and other motives including a hypercompetitive global marketplace, a hot new trend in hiring is emerging. "Puzzle interviews" using tough and tricky questions to gauge job candidates' intelligence, imagination, and problem-solving ability, are becoming the norm in many companies. Change Your Thinking, Change Your Life - AchieveMax� Top Ten Book ReviewChange Your Thinking, Change Your Life is another book focusing on the obvious. We've heard it all before. In fact, as stated on the inside flap of this very book, we've been hearing this message from this particular author for 30 years. My guess is we'll be hearing it from him for as long as he can speak. And speak he does. Brian Tracy is one of the top professional speakers in the world; he has given more than 2,000 presentations and addresses as many as 450,000 people each year. He's published 32 books and more than 300 audio and video learning programs. He continues to spread his message because he believes it; he has lived it successfully for decades, and has helped thousands of others learn how to set goals, expand their thinking, and reach their full potential.
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