|
|
| www.1001TopWords.com |
|
|
Improving Your Customer Relationship Management by Blogging
Before I address the following questions: * What is a blog? and * What can a blog do for my business? let me pose a few "What if . . ." questions to you. Keeping in mind that before your prospects and customers buy from you, they need to know you, like you, and trust you. In other words, they need to know, whether overtly or covertly, that they have a trusting and ongoing relationship with you. What better way to accomplish that goal than a blog? Now, here are my What if . . . questions: * What if less than two minutes after creating and publishing your blog, it were to be promoted to 10.000 prospects without any extra effort or cost on your part? * What if every time someone clicks on a hyperlinked keyword that describes your hobbies; your occupation; your industry; or your favorite books, movies, music, or artist, your blog pops up? * What if every time you leave a comment on someone else's blog, you could leave a hyperlink to your website, blog, or email? * What if someone enters your name or business name (completely or partially) into a major search engine, your website or blog pops up in their search results? * What if every time you post content on your blog, it would bypass the spam filters and instantaneously appear on your subscribers' desktop without any extra effort or cost on your part? ( - an excellent opportunity to get your sale, special message, or time-sensitive announcement into their hands, or actually in front of their eyes!) * What if your satisfied customers had the opportunity to place their self-generated testimonies on your blog? (Although some might need encouragement, that's all right. Make an incentive opportunity of it! Offer some incentive for their efforts.) By now you should be beginning to see the powerful marketing potential a blog offers you. These are just some of the powerful customer relationship management features a blog offers you. But wait! There's more! What if you were to combine these powerful features with other online and offline efforts such as a blogathon, teleseminar, webinar, online articles, and others ?? Would that enhance your customer relationship management efforts? I realize that successful marketing and sales are still a high touch entity, but when you combine high tech with high touch, you're bound for success!!! Now to answer the original questions, What is a blog? and What can a blog do for my business?: A blog, short of web log, is an interactive web-based journal that encourages participation from viewers. It looks like and does everything a website does ? and more! Entries, called posts, are published by date on the page according to your predetermined quantity and are archived in the margin according to your predetermined frequency. A blog served as an excellent supplement to your website and other marketing efforts. A blog offers your business countless options, namely, a blog: * gives your viewers, prospects, customers, or subscribers immediate access to you. * helps to reduce your time spend distributing emails and other messages. * improves your content delivery rates by 100%. * improves your search engine rankings. * publishes constantly fresh content. * bypasses spam filters completely. * improves your online visibility. * Enhances your web presence. * Generates more visitors. * and more . . . So, if you don't already have a blog, I only have 1 question for you: What are you waiting for? Don't let this cutting-edge technology, this powerful marketing tool, pass you by. Online companies are popping up all over the internet offering you free blogs. My recommendation is that you grab one, or two ? or more! Most, if not all, are extremely easy to create, but may be time-consuming, according to your already hectic schedule, to maintain. If that's the case in your situation, you might want to call in outside help. Consider the high school computer techie next door, or the college-age computer-major son or daughter of a friend who could always use a few extra bucks. Or, if you don't have either option available to you, or want to see samples first, I invite you to take a look at what I'm doing by going to: www.MasterBlogBuilder.blogspot.com/ I leave you with this wish: May you always be successful in looking for and using new and creative ways to maximize your earning potential. Remember: When you maximize your potential, we all win! When you don't, we all lose. Etienne A. Gibbs, MSW, Management and Marketing Consultant, known as The Master Blog Builder works with individuals, managers, and small business owners to help them maximize their personal and business potential. Reach him at http://www.MasterBlogBuilder.blogspot.com/
|
|
|
|
RELATED ARTICLES
How Blogs Can Be An Excellent Promotional Tool Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself. That is money saved right from the beginning. Brief History of Blogs So where did all these blogs come from? How did they get from an underground geek toy to a mainstream tool that has revolutionized politics, journalism, marketing and the media? 7 Tips for Successful Blogging So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog. Then, after you have a blog worth promoting, driving traffic is crucial to your ongoing success at blogging. Blog Construction Blogs like all forms of writing are an art form that takes knowledge and practice to do well. What Consumers Need To Know About RSS Feeds Feeds are simple, really. What's even more exciting is that they are extremely easy to use, and even better, they are completely safe from Viruses, being Spammed or receiving Junk Mail. How? Basically because there is no transfer of information to your computer. Blogging Your Way To Success Part 4 (Continued from Blogging Your Way To Success Part 3) Use Blogging to Manage Your Entire Web Sites Content Blogging is a term that means different things to different people. To some people it means keeping an online journal. To others blogging is about creating a community of people who can contribute to a growing discussion on a specific topic. To me, however, blogging is about creating and running an entire web site. That's because blogging can actually be used as a complete content management system for almost any web site. How to Write A Blog... And Survive The question of the day is "Should you start a Blog?" Blogging Advice - Give Your Readers What They Want Web gives a lot of exposure; weblog stabilizes the exposure with a profound purpose. The purpose of a Weblog is to complement e-newsletters, serving readers in a way that extends a blogger's expertise and leadership in the market. Business Blogging - 5 Tips to Help You Smashl Through Writers Block It's inevitable. Everyone hits the wall. Whether you've been blogging ten weeks, ten minutes, or ten months, eventually you'll find yourself with absolutely nothing to say. Or so you think. So what in the world do you do when you're stumped?1- Talk about what you've already talked aboutPick a topic you've gone over before and give it some spin. Try a new angle, like playing devil's advocate. For example, if you are a search engine journalist, and last week your position was that most mainstream sites need Google traffic to survive, try proving your point from the "con" perspective, instead of the "pro" position. There are dozens of ways to write about the same thing. By putting your point another way, you might give someone in your audience what a client of mine referred to as an "Ah-ha!" moment. That's when they realize the true value of the items for sale at your site to them and their business. 2- Talk about what someone else is talking aboutIf you want to have a popular blog, find other bloggers in similar areas, and talk about what they said in their posts. Friendly debate can often spark the soap-opera like drama that will have both your audiences visiting both blogs to see what "the other fella" had to say.As an added bonus, if both of you are using Trackback in your blogs, you've got yourself a mini-link party that other people who are speaking on similar topics will want to join..3- Have yourself a good rantThe intimate nature and voice of blogs lends itself well to the opinionated, angry ramble. But as a professional, don't let yourself get too unfocused, and remember to back up your opinion with facts.4- Feature someone, something or somewhereI like to call mine "of the Day". As I zip around the Net conducting my business and research, if my attention is called to a resource or tool that my audience might find useful, I hit my blog bookmarklet and save that bad boy for later. Then when I get too busy for a full blown tip, I'll crown the resource, feed, tool, download or freebie the featured "Deal of the Day", changing the word deal to something else more appropriate as needed. After a while, my audience started to look for it as a feature, as opposed to being upset at the interruption in my mad, mad rambles.5- Let someone else talk for a changeInvite a guest blogger, or post an article that offers free reprint rights, the same way you would in a newsletter. Of course you want to leave the resource box intact, or let the guest promote their site, which brings me to the most common complaint about this tactic."But I don't want to send people away from my site."Guess what? You'll never believe what I found out. Ready?In a recent startling discovery, I've found that 100% of my visitors eventually turn off their computers or take otherwise drastic measures that cause them to leave my site. Apparently this is beyond prevention, though you can stall them for hours sometimes with good content.Of course you don't want to send them on their way prematurely, but if you're a good blogger, and have done what you can to make sure they sign up to your blog email updates or site feed, they'll be back. Just be sure that you're giving them a good enough reason. In the meantime, since they're going to leave anyway, it might as well be somewhere that gives you some direct or in-direct benefit.So there you have it - enough material for five more days of posts.Happy Blogging! Top 10 Tips for Bloggers Tips for creating a blog. What Is A Blog? - A Beginners Guide to Understanding Blogs A blog is short for weblog, which simply means a website that is updated frequently with new information and is organized by date and submission. Blogs are typically a way of journalizing information whether it be personal, business, or what have you. It's like an editorial and a journal all mixed together and available online for constant updates and submissions. Shared RSS - Syndication for the Rest of Us RSS Syndication or RSS Newsfeeds (RSS Feeds for short) all refer to the same thing. There are two parts to the process, the publisher, and the consumer. The publisher produces a small text file in a special format that lists the title and address of an article or resource published on the World Wide Web. The consumer uses a program, usually called an aggregator to read and display the contents of that simple text file, with links to the web page. Or the consumer may visit a website that includes an aggregator program, and view the results as a web page. Members of Yahoo.com, for example, can set their personal 'My Yahoo' pages to display the contents of any RSS feeds they select. A Basic Introduction to Blogging Web logging first appeared on the net in the mid-1990s. The term "web log" was initially coined refer to a server's log file and then expanded to include the meaning of online personal journaling. Later on, to avoid confusion, the word "blog" was adopted to refer to personal journaling. Today a blog is defined as an online publication where an author puts his or her personal thoughts and opinions from the most intimate to corporate ideas, concerns or events, in chronological order on the net. Build a Website Using Blog Software Have you thought about how easily you could build and maintain a website if you created the entire thing using blog software? Talk about an inexpensive and easy way to make your own website, this is it! What Will Microsofts New RSS Windows Mean To You As A Computer And Internet User? Nothing and a whole lot! Business Blogs and Their Benefits Blog is a medium for self-expression on web. Blogs are in the form of few paragraph entries. Blogs are created by both individual and companies, which are in the form of personal and commercial blogs. It provides an option to make the articles interactive in the form of comments. Wiki is another type of blog which is similar to web page with contribution from more then one people. Fun Free Feed Tools For Both The Publisher And The Reader As you've probably been reading, there are basically three problems many webmasters have with web feeds (that is, among those who are already familiar with them on a basic level). Why You?re Not Blogging - And Why You Should Start Today Those of you who aren't ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware of the benefits. Increase Traffic to Your Blog from Search Engines - The Top 5 Tips Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic.
|
| © Athifea Distribution LLC - 2015 |