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Where Affiliate Programs Fail and How It Can Impact Your Success
Recruiting people for your business opportunity or paid program by promoting a referral link is an obsolete concept. The idea of making money through affiliate programs is brilliant and is possible, if done correctly. However, there are some severe problems with affiliate marketing. The major online companies give everybody the same site to advertise. The only difference to that site is the person who will get credit for the referral. The company will tell you if you promote this affiliate link, you will receive a commission check. I know you have heard something like this: "The more cash you make, the more money we receive." By them just giving you an affiliate link, that last saying looks like this: "The more money you spend, the more money we receive." By companies improperly training you, they are ripping you off, which violate that major pillar to success, company integrity and management. That is not the only problem with affiliate marketing. When I release this secret people have been using to be productive online, these greedy online companies are going to hate me after letting the ferret out of its cage. The #1 thing affiliate programs fail to do is teach people how to brand their name. Branding your name is so vital to your online success that it determines whether you are going to make a successful living or whether you are wasting your time online. So Mr. Wilson, what does branding your name means. Branding your name means establishing credibility and trust with your customers due to a product or service in demand that your have that your customers are in need for. Why do you think that artists such as Nelly, Eminem, and 50 Cent keep getting their songs played on the radio? These artists know that in order for them to keep having multi-platinum selling albums; they must make sure everybody hears their song. I know your next question is, "Mr. Wilson, how can I brand my name? Here are some simple but yet powerful ways to brand your name: 1. Writing Articles. Writing articles is one of the most dynamic habits you can develop to promote any business opportunity or product that you have, especially on a zero budget! If you want to brand you name using articles, you want to write about something that you know about and something that is valuable to your readers. In other words, educate them. For example, Jon Olson, a hit exchange specialist has products for advertising such as the Hit Exchange Survival Kit and the Dr. Traffic Co-op. He does not instantly sell to people off the street, he does not know. He educates people by writing his newsletter, Hit Exchange News. When you write valuable content, you must add your personality into whatever you are writing because, not only do people want the truth, but also they want it in your own words. When you write valuable content and add your personality into it, your readers will be more likely to buy your products and services. Educate first and then sell. There are resources such as Ezine-Writer and Ezine Success. 2. Become A Heavy Participant By Joining Forums A forum is a place over the Internet where people post their thoughts on a topic and actually collaborate. Joining online forums such as the Net Marketing Forum and the JoeShmo200 Internet Marketing Forum is a great start. What makes the difference is how much you participate in the forums. Let people know that you are serious about your online business by participating in discussions, asking questions, and bringing up topics of your own. If you do not participate in the forums on a regular basis, you are burning your bridge by showing laziness on branding your name somewhere. Branding your name in the forums is very easy and once you get started, it will take you a long way. 3. Splash Page. A splash page is a customized, instant-loading webpage that promotes your paid affiliate program. The purpose of having a splash page is to grab an individual's undivided concentration and see if they notice something different. Having a splash page is a good start, but how do you brand your name using a splash page? The way to do that is to put any of your personal pictures on the splash page so that people not only remember your articles, but remember your face. In addition, what would help your splash page is putting your contact information on the splash page because people may contact you if they have a question. Make sure you are of help to that person who contacts you because some companies are too busy trying to get more and more referrals. If these companies start teaching people their affiliates to brand their name, they will be in business longer and be more successful. When they rip people off and focusing on fast cash, they are setting themselves up for bad publicity like Enron. I hope these solutions help your and your business. Can you afford to go back to an unrewarding, insecure workforce? Paul Wilson is a second year college student and network marketer who lives in Cincinnati, Ohio. To have a look at a home business opportunity that believes "The Greatest Music Is Money", visit Paul's website at http://www.profitableadventure.info Also, you may contact Paul at dcbillu@aol.com
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How To Make Affiliate Sales In 15 Minutes If you are one of the 98.6% of affiliate members that never make one cent from affiliate sales or make small $5.00, $10.00 commissions, then this article is for you. Even if you are making nice checks, this will interest you. 10 Things WalMart Teaches About Affiliate Marketing We already know about wal mart because of their ads in local papers, on billboards, on the radio and TV. So finding a local Wal Mart is easy, andso should it also be easy to find your web site. Although you may not need to use radio and TVadvertisements, you should still use offline promotion such as business cards or direct mail. Naturally, youwant other web sites to put your billboard ad onto theirs. So that's our first lesson on how Wal Martcan teach us effective affiliate marketing. Now let's visit a Wal Mart store.Once we arrive at Wal Mart, we enter a huge parking lot. Your web site must also enable a lotof visitors. If your site is on a slow server, you may be losing customers. That's lesson #2.As soon as we enter Wal Mart, we are welcomed by a Wal Mart greeter. This greeter not only welcomes us to the store, butalso offers help in pointing out where to find what you're looking for. That's lesson 3a and 3b. Your siteshould welcome visitors and provide navigation to all the products and services you offer. You can dothis by simply including a graphic on your page that says "Welcome, Click Here to find what you're lookingfor" and have that link go to your site map.Beyond the greeter is a wide path that branches out to different areas of the store with banners overhead that tell you whatyou can find in those areas. Your site map should consist of main links, as well as sub-links tocorresponding pages. Now we get to lesson 4, that each page of your site needs to have atopic, a main header, that defines what each page is about, as well as provide links, pathwaysto corresponding pages, because you'll notice that Wal-Mart arranges their store to groupproducts that are similar. The hardware section is near the automotive center, housewares arenear food items, lawn and garden items are near the hardware and pet supply areas, etc. Butyou can still get from one area to another.As you browse the shelves, you see more than one type of item. If you're in the grocery section;for example, you'll see many different types of beans. Canned beans, dry beans, even beansfrom different companies. That's lesson #5. You should offer your site visitors more than onechoice. If your site offers auto loans, for example, offer your visitors new auto loans, used autoloans, even auto refinancing loans. And, you may want to offer them more than one choice foreach type of auto loan. Afterall, visitors came to your site because they are shopping around...so let them shop and choose from multiple options. Just remember not to stickcheese products in your automotive section!Another thing you'll notice as you browse the shelves, which leads us to lesson #6... althoughthe shelves are stocked full, it's still easy to pick out your favorite can of beans. This is becausethe shelves are stocked neatly and orderly. The ads you put onto your site should also be neatand orderly. Mixing in tall banners with short banners and having banners for totally differentproducts and services can make shopping your site more difficult. For example, if you have apage about auto loans, you wouldn't want to put a tall auto loan banner right next to ashort casino banner. Instead, put a tall auto insurance banner next to the tall auto loan banner.As you roam the store, you frequently encounter employess who can help you find items. This goesback to lessons 3a and 3b. Each page of your site should have a help link to your site map, or youshould have a site search.Since Wal Mart makes it easy to find an employee to ask for assistance, that leads us to another lesson:Does you site offer customer service? Can visitors click on a button to ask you questions before theymake a decision? Or do they simply exit your site?Lesson #7: How many times have you heard announcements in Wal Mart? They frequentlyannounce specials over their public address system. We are not suggesting that you force visitorsto endure slow loading sound files. But you can make sound an option. To see how you can usethis marketing option, go to www.geocities.com/pulsarmarketingWe have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow.All you have to do is create a wav sound file, and launch it by using a graphic or text linksuch as: "Click Here to listen to our promotion".The personal touch of a person's voice on your site can help increase your conversions. Butdon't force the loading of sound files. Instead, use the method we recommend atthe URL below:www.geocities.com/pulsarmarketingAnother thing you can do to tell your site visitors about specials or new products and services yoursite offers, is to offer them a free subscription to your newsletter. Now that we've toured Wal Mart and we're ready to make our purchase, we know our way to thecheckout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to makeit easy for visitors to purchase. If you do not provide any of your own products or services and strictlyuse affiliate programs, you need to make sure your relevant banners and text links are at the top of the page,clearly and readily visible, to the people visiting that page.When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we willbe purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson#9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do notdirectly sell your own products or services and you strictly use affiliate programs, you can offer yoursite visitors two links to click on: One link that opens the offer into a new window so the person may continuebrowsing your site after they are done applying or buying from your sponsor, and another link that simplygoes directly to the sponsor in the same window.Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home,there's lesson #10... the return policy. If you sell your own products or services, you need to assureyour visitors that you stand behind what you sell, and make your return policy very clear. If you donot sell your own products and services, does your site have a way for customers to resolveproblems, or to ask pre-sale questions? If not, you may lose customers to sites that do provide online customer service. 6 Critical Rules When Building An Affiliate Website There are 6 rules you must use when building any affiliate website if you want the website to make you any money. Back-End Selling With Affiliate Marketing More and more people are getting into online businesses for a variety of reasons. First, because the Internet provides a wide market for businessmen and selling through the Net is often synonymous to selling their products to the world. Second, because starting an online business requires only a portion of the start-up cost that you will need if you are to set up an actual business establishment. And third, because you would virtually gain more profit online, considering your wide market and your savings. |
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