|
|
| www.1001TopWords.com |
|
|
Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide. So much so that they will refer us new customers and tout our services. But they are willing to do much more if you ask them. Like referrals you get more when you simply ask. Let me give you another couple of ideas. Have you ever seen a sign in the window of a business that says UPS YES/NO. Well, how about "Reflections Auto Detailing" (A Logo) with a slider for YES or NO. And on the other side a matchbox car glued to the slider handle. How about a sign that says; "No Soliciting Except For Reflections Auto Detailing" or a half sheet of paper that says; "Reflections Auto Detail Country". Your very best customers will let you put them up and it's great advertising. Counter Displays Little brochure packs on counters work great especially in: Travel Agencies Fishing Stores Tire Shops Equestrian Accessory Stores Jenny Craig Weight Watchers Hair Salons Dry Cleaners Sandwich Shops Golf Course Prop Shops If the owner is over fifty and also a small businessperson who enjoys your energy and drive, they will usually be receptive to this idea. If they are a young hussler, they'll probably want you to pay to put a brochure pack on their counter top. If that is the case, then you should joke about doubling the price of their car wash or detail job, they'll then laugh and let you put one up. Fair is fair. If they help you, you help them. Think about some other grass roots marketing techniques for you auto detailing business. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
|
|
|
|
RELATED ARTICLES
How to Make a Fortune from Unique Resistance-free Advertising One of the most powerful offers you can use in your advertising is the word Free. What To Do With Your Business Cards Without a plan to distribute your cards, there'sno need to print them in the first place. Power Headlines for Promotion Success Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? Create Your Own Business Cards, Part 2 This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.com 80% of All Advertising Is Wasted Due To This Common Mistake You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline. Mortgage Marketing - Broadcast Advertising vs Direct Advertising Do you know how to design and deploya marketing campaign? Does Post Card Advertising Really Work? You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so you question whether this method will bring you customers. LED video Displays LED video displays give you the power to communicate, to motivate, and to entertain. Led video displays are seen to be sited for outdoor advertising, in casinos, for events like sporting events in stadium and arena, for staging and mobile display etc. Printing - How Do I Buy It? Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business. My company, Solutions Ink started from the premise that I don't just sell printed products but rather I help businesses grow and prosper. Being in the business for over 20 years I've seen how the industry and the market have changed. Gone are the days you could charge what you want and deliver any quality good's. With global competition so great, the product must be perfect and your price must be competitive just for you to survive. That being said what should I look for in a printing company. First you should explain what you do and how you do it,to your printer. It is his job with his expertise to decide what product he should offer you. Today there are offset presses, digital presses, web presses and each one is appropriate for a different type of job. Electronic Reader Board Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world. These have found admirers in all sorts of places, and continuous in serving in unlikely areas too. in the world of finance, sports, research, and many others, electronic reader boards are sovereign. The Online Equivalent of an Effective Newspaper Advertisement is FREE Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses. How to Advertise with Flyers When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Flyersare simply full page ads that are distributed directly to your potential customers. There are several ways in which they can be distributed. How to Write Ads that Increase Your Business I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. It also struck me that this is the biggest mistake most business owners make when designing their own ads. They start listing off their services and are ready to stick their logo front and center before even putting a thought to what their customers really care about. Hiring an Amateur Could Mean a Potential Lawsuit for Your Business These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court. Forgot The Ad Budget? Dont Panic! Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,"Grand Opening!". And now he stands behind the counter, waiting for customers to come flocking in. And he stands there. And he stands there. And he stands there. Advertising - Does it Matter? When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen. Direct Mail Catalogs & Brochures: Write Captions That Sell Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention. And so that's when you sell them. Marketing Advertising, While Advertising Your Market! Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of their competition. 7 Unique Ways To Get FREE Advertising 1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end. Advertising For The Long Haul and Not the Short Term Gains New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons. Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar. Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives.People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s.Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations. People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don't "buy" a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers' expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario. To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul.The New York Times said it best in a recent article, "Companies can't Buy Love with Bargains" Building brand loyalty is more than just hyping the consumer into buying a product, it's gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building. Anyone could hype a brand for short term gains but that doesn't accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn't flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins. So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.
|
| © Athifea Distribution LLC - 2013 |